· Adoption of Smartphones for Personal Use Lays the Foundation for Businesses to Deliver Secure Professional Training on Devices People Already Carry in their Pockets
· More than 25% of the global population uses a smartphone to tap into data and for many these devices are the main entry point to the online world
San Francisco, Calif. Oct 1, 2015 – With personal smartphone usage on the rise around the globe, companies are turning to Morf Media Inc., developer of a new social training delivery platform, to get professional business training and compliance training into the hands of their employees. The company today announced global training partners and customers are transforming their training content with Morf Media’s patented technologies to deliver professional instruction on devices people already have in their pockets.
As smartphone adoption rises, companies are increasingly allowing employees to use the same devices they use for personal activities to accomplish work.
More than 25% of the Global Population Use Smartphones to Look Up Data
More than one quarter of the global population is using smart phones for personal use and information searches. Adoption is growing at more than 12 percent, pointing to more than 2BN smart phones in use worldwide by 2016. Adoption of smartphones is now at critical mass in the U.S with nearly two thirds of the population using their phones as the main entry point to online information, reports PEW in its 2015 study.(1) According to Morf Media leadership, consumer usage lays the foundation for companies to deliver professional training to their workforce on their smartphones. “Consumers are now used to getting their information instantly on a smartphone,” said Roy Hanif, co-founder and chief revenue officer at PHONIZE“But professional training has lagged until now. Morf Media is doing for professional training what Fitbit is doing for fitness performance training. Companies in the life sciences, financial services and partners in GRC and training are looking to us to mobilize training for sales, professional business, technical skills and compliance training.”
According to a recent survey by PWS (2), 20 percent of today’s global companies are making it a priority to update legacy and existing training content to be compatible with mobile technology. These companies are planning to complete the upgrade within the next three years. Spend for upgrading training technology and making content and systems mobile friendly will be their top priority.
“With the meteoric rise of smartphone adoption, global companies want to benefit from a mobile-centric training strategy,” said Axel Von Schubert, cofounder and president of J.P. Capital Investments Ltd. “Mobile training delivery is smart business, and Morf Media simplifies training for busy leaders, executives and staff on the go.”
1, Pew Research Center, April, 2015, “The Smartphone Difference”
2, 2014 Workforce HR Technology survey
About Morf Media, Inc.
Morf Media, Inc. is the developer of Morf Learning™ and soon to be released PHONIZE™, the game-changing training delivery platform, made fast, fun and easy. For the first time companies can provide one to one customized online training to their mobile workforce, partners and customers on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, PHONIZE is proving to be cost-effective and engaging with its game-style courseware, developed by vertical industry training experts. PHONIZE delivers interactive three minute courses and a virtual Coach™ which empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a mobile platform-as-a-service, PHONIZE offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.
For more information, please visit www.morfmedia.com.
Vice President Marketing of Morf Media, Inc. USA