PHONIZE Appoints Heidi Wieland as Vice President of Marketing

Start Up Team for Morf Learning
Wieland Joins Start Up Team for Morf Learning


 San Francisco, Calif. Feb 18, 2015 – Phonize, Inc., developer of Morf Learning™, today announced that Heidi Wieland, is joining its executive team as vice president of marketing, reporting to PHONIZE founder and CEO, Eduardo Cervantes. Wieland will be responsible for driving the early-stage start-up company’s marketing strategy for Morf Learning™, the first complete, fully gamified compliance training cloud platform for mobiles.

Start up leader brings 15 years domain expertise 

Wieland is a  proven marketing leader with an extensive background at early stage start ups and Fortune 500 brands. Most recently, Wieland worked with successful start-ups including 3Scale, Mesagraph and DataPop to drive and achieve brand and investment goals. She led and managed detailed, high-level strategic projects, such as the launch of Citrix GoToMeeting and GoToWebinar, and Expertcity’s “GoTo” family of products. Earlier, Wieland built successful demand generation and partner marketing programs with AOL, HP and Apple Computer, Softbank and Thomson Publishing.

“As an established tech marketing pro and a strategist who gets things done, I am delighted to welcome Wieland to the team,” said Eduardo Cervantes, founder and CEO of Phonize, Inc. “She brings the energy, creativity and deep B2B start up experience to accelerate customer processes, partner ecosystem and leadership marketing for Morf Learning. In this era of the mobile, digital workplace, where training and proof of performance excellence can be success factors for productivity, reputation and business growth, we look forward to having Wieland on board to help us get our message out to partners, customers and channels worldwide.”

“Start up Phonize is in an unusually favorable position in a market where customer demand for effective training exceeds supply, customers are willing to pay for its pilot and its pilot offers a game change – literally – for digital compliance training on mobiles. The combination of these assets puts the company in a great position for the future. I’m excited to work with Eduardo, the team, our customers and partners to help transform enterprise training into a culture of enterprise learning with new ways, like Morf Learning, to empower people to perform at their best.”

About Phonize, Inc.

Phonize, Inc., developer of Morf Learning,™ transforms enterprise compliance training into a playbook for serious business. Morf Learning provides a complete compliance training system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Learning empowers trainers to rapidly develop, vet, deploy and manage courseware, policy training and proof of examination up to 16 times faster than with traditional learning management systems (LMS). Designed to support optimal learning, retention and remediation, Morf Learning digitally presents key learning concepts in 3 minute mini-lessons that level up upon concept mastery—all driven by a fully gamified training engine. As a secure, subscription-based service, Morf Learning is affordable, easy to purchase, requires no IT management and serves as a stand-alone system. It offers an API that enables fast integration and courseware development for LMS CRM, HRM and ERP and other platforms.

Phonize customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, real estate, and pharmaceutical sectors. Phonize is an early stage company with growing revenues and stable investors. The company’s gamification technology received Red Herring’s Top 100 award for innovation. Phonize, Inc. was founded in 2013 and is headquartered in San Francisco, California.

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For crowdfunding information about Phonize, please visit Angel List, Gust or Equitynet.

For more, please contact:

Heidi Wieland

Vice President Marketing of Phonize, Inc. USA