If you reside outside the United States, you understand that your Personal Information may be processed in countries (including the United States) where laws regarding processing personal information may be less stringent than in your country.
2. Information Collection and Use. Morf Media collects Personal Information and Anonymous Information, as described below. We use information that we collect to create your account, fulfill your requests, provide and improve our Service, contact you, conduct research, create reports for internal use, and in the manners described below.
a. Collection by Morf Media. Some specific types of information, which may include Personal Information, that Morf Media may collect and use (directly or through our third party service providers) includes the following:
i. Registration Information. When you register for an account with the Morf Media Service, we will ask you for your first and last name, email address, and a password. In addition, you may choose to provide the following information voluntarily to Morf Media: your mailing address, home and mobile phone number, age, ethnicity, gender, marital status, and education level. Your email address and password constitute your User ID. When you register with Morf Media and sign into your account, you are not anonymous to us. We may use the Personal Information you submit during the registration process to send you service-related communications, including e-mails for password recovery purposes. We may also use such Personal Information to send you electronic newsletters or promotional e-mails, unless you have requested not to receive such promotional communications from us as described below.
ii. Feedback; Communications. If you provide us Feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply. When you participate in one of our surveys, we may collect additional profile information as requested in the survey. Any Feedback you provide will be governed by the Terms. We may use Personal Information submitted in your communications and the surveys to contact and respond to you and otherwise in the same manner as described above for registration information.
iii. Log File Information. When you access and use the Morf Media Service, our servers collect information such as your web request, IP address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other browsing information. This information is used to enable more accurate reporting, improve the effectiveness of our marketing, improve the quality and effectiveness of our technology, and improve the Morf Media Service. In addition, we may share this information with other organizations for consumer marketing purposes.
3. Information Sharing and Disclosure. Morf Media does not rent, sell, or share Personal Information about you with other persons or entities, except with your permission, as described above, or under the following circumstances:
c. Acquirer. In the event Morf Media is acquired by or merged with a third party, we reserve the right to transfer or assign the information we have collected from our users as a part of such merger, acquisition, sale, or other change of control. In an event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors’ rights generally, your personal information may be transferred by the trustee.
d. Anonymous Information. We may create Anonymous Information records from Personal Information by excluding information (such as your name) that makes the data personally identifiable to you. We reserve the right to use and disclose Anonymous Information at our discretion.
4. Your Choices
a. Opting Out of Marketing. We may send you free newsletters and e-mails that directly promote the use of our Morf Media Service. If you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the e-mail you receive.
c. Changes and Deletion of Your Data. You may change the information you provided in your account by editing your user profile within your account. You may delete your account with Morf Media by contacting Morf Media at Heidi@morfmedia.com. In the ordinary course of business, we will delete your record and any associated data, other than Anonymous Information, related to your deleted account. However, we will retain one of the following: your screen name, email address, or user profile. Please note that we may be required to keep this information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives.
d. California Residents. If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes. To make such a request, please send an email to Heidi@morfmedia.com.
5. Security. We make reasonable efforts to protect your Personal information, but no company, including Morf Media, can fully eliminate security risks connected to handling information on the internet. For example, your Personal Information may be affected by actions outside of our control, such as computer “hacking” and physical theft. You acknowledge that you provide your Personal Information at your own risk.
6. Regarding Children. Protecting the privacy of young children is especially important. We do not knowingly collect or maintain Personal Information about users who are under the age of 13 and no part of the Morf Media Service is directed to or intended to be used by persons under 13. If you are 13 years of age, then please do not use the Morf Media Service at any time or in any manner. If we learn that Personal Information of persons under 13 years of age have been collected on the Morf Media Service, then we may deactivate the account and/or make the user content inaccessible.