Yu-Kai Chou Shapes Morf Learning Compliance Training Mobile Platform as a Service with Actionable Gamification

ycYu-Kai Provides Gamification Design Advisory for Morf Learning™ with Personalized EYEQs™ that Level Up with Rewards

San Francisco, CA – April 20th, 2015 – Yu-Kai Chou, gamification expert and product advisor to Phonize, Inc., is shaping the future of Morf Learning™ enterprise compliance training with his Octalysis design methodology. His design principles are described in his new book, Actionable Gamification: Beyond Points, Badges and Leaderboards, now featured on LeanPub and Amazon.

Personalized EYEQs Level Up with Rewards Upon Achievement

Morf Learning, in pilot with more than 100 hundred companies in highly regulated industries, is designed with a fully gamified framework to optimize training and productivity. Morf Learning delivers a complete compliance training mobile platform-as-a-service with patented technologies that speed course authoring, deployment, learning and performance tracking. Morf Learning simplifies compliance change management for companies grappling with the ever changing regulatory landscape. The innovative Morf Learning framework makes compliance training engaging and fun with personalized EYEQs™: three-minute personalized courses that level up with rewards upon achievement–all aligned with business goals.

Effective Gamification in Morf Learning Influences Behavioral Change

Chou joined Phonize, Inc. in December 2013, to provide advisory on developing a better way to deliver enterprise compliance training. “What we want to do is develop the craft of deriving all the fun and engaging elements found in games and apply them to real-world activities, like enterprise training,” said Chou. “Learning should not be about slogging through powerpoints—learning is an experience—and we aim to make the experience compelling, inspiring and creative so people will be intrinsically motivated to seek out information that helps them succeed. In order to create products people truly love, companies need to use a design process that encompasses the eight core drives I describe in my book and workshops. The design ultimately evokes positive emotions—which can influence behavioral change and creates the deepest engagement.”

slide1morfBuilding Products People Love

According to Chou, effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations. “Yu-Kai’s design advisory on Morf Learning gives us a cutting edge process for effective gamification,” said Eduardo Cervantes, CEO of Phonize, Inc. ““Early adopters and partners with decades of training expertise in highly regulated industries are telling us that Morf Learning is an exciting new way to engage their teams—everyone from millennials on up. Partners are deploying Morf Learning in a blended training environment to drive competitive differentiation.”

For more information about piloting Morf Learning, please visit www.phonize.com

About Phonize, Inc.

Phonize, Inc., developer of Morf Learning, ™ mobile platform as a service, simplifies enterprise compliance training for companies and the mobile workforce in highly regulated industries. Founded in 2013 by a seasoned management team with expertise in developing start ups, Morf Learning is in pilot with 100 companies in the financial services, life sciences and oil, gas and mining industries. Morf Learning streamlines the processes for managing governance, regulatory and compliance risks on a sustained basisFor more information about Phonize, please visit: http://www.phonize.com.

For crowdfunding information about Phonize, please visit Angel List, Gust or Equitynet.


Heidi Wieland

Vice President Marketing of Phonize, Inc. USA