Gamification World Congress 2015

Phonize Product Designer Yu-Kai Chou Keynotes #GWC15

“Octalysis Gamification Framework” by Yu-Kai Chou

In 2015, Gamification has moved from “hype” to “how” among companies and Fortune 500’s. Instead of talking about how sexy gamification is, companies are finally ready to approve budgets to try more gamified efforts. However, most companies only add superficial “game elements,” into their products without fully understanding the psychology behind why these game elements work. This leads to “fluffy” design and pour performances that look game-like but aren’t engaging at all. This workshop will be about how to implement better gamification designs that drive business metrics through Yu-kai Chou’s Octalysis Framework.