360 Employee Rated Feedback: New Killer App on XOOLI for Improving Employee Performance and Customer Service in Real Time

Low-cost Employee Rating System Replaces Failing High-cost Employee Performance Development Systems

Provides Real-time Feedback from Customers, Partners, Peers and Managers – all on a Smartphone to Enhance Skill Building, Productivity and Customer Service

SAN FRANCISCO–(BUSINESS WIRE)–May 23, 2016–

Today Morf Media USA Inc. announced a new capability on XOOLI™enterprise leadership and compliance training platform for companies and their teams to get real-time 360 Employee Rated Feedback on their smartphone. Now on the Apple AppStore and soon on Google Play, XOOLI offers companies and their employees a better way to enhance performance, skill-building and leadership.

This Smart News Release features multimedia. View the full release here:http://www.businesswire.com/news/home/20160523006442/en/

#XOOLI Training Platform Now with #360Employee-Rated Feedback on Smartphones, Mobile Devices ...

#XOOLI Training Platform Now with #360Employee-Rated Feedback on Smartphones, Mobile Devices and PCs. (Graphic: Business Wire)

“In today’s online environment, people can instantly see and rate performance reviews of products, services and suppliers,” said Eduardo Cervantes, Morf Media USA Inc. CEO. “But real-time ratings don’t exist for employees-where improving service and quality excellence-in the nick of time-can make or break a major account win and an excellent rating can promote competitive advantage. Now with XOOLI 360 Employee Rated Feedback we have a low-cost way to help professionals change for the better.”

360 Employee Rated Feedback on XOOLI allows professionals to garner ratings on their performance from their peers, customers, partners and managers, similar to GlassDoor, eBay or Amazon ratings, on a one-to-five scale. It allows employees to get feedback and enhance performance in real time with a particular project or customer. It’s designed to be highly engaging and motivating.

“Annual reviews and post-mortem feedback on a project are no longer viable given today’s highly competitive environment,” said Roy Hanif, founder and director of Morf Media USA Inc. “XOOLI transforms the rating system into a real-time performance enhancement tool.”

Hanif said the new capability on XOOLI is an evolution of a successful system he spearheaded at Cisco Systems in 1998 for a Supplier Rated system throughout the world, starting in EMEA. “At Cisco, we wanted to create a customer satisfaction centric process that was fair and efficient when selecting, connecting and sourcing quality suppliers for our global customers, partners and Cisco companies. We started with the idea around the age-old Barrister concept of sourcing feedback from a variety of peers in order to surface the best candidate for the critical role. The rating system, called the ‘business ecosystem’ at Cisco changed the way customers and manufacturers engaged in business. Rolled out to more than 40 countries, the system managed a revenue stream of $2.5 billion, and helped scale Cisco’s business globally Now as founder of Morf Media USA Inc., Hanif evolved the concept of ratings to meet the needs of Fortune 500 companies. Now with XOOLI, companies and employees can see how they can best utilize and enhance the skills of their valuable employees, anytime, not just during annual reviews, with real-time ratings from a variety of key sources. In addition, Hanif saw the value of using real-time technology to provide instant feedback in order to deliver better customer service, or speed an innovative product to market.

According to Forrester Research, more than 58% of companies believe their performance management process needs to be enhanced in order to inspire greater employee engagement, higher performance and innovation. “Data informs decisions on who is best for any given function,” said Axel Von Schubert, member of the board at Morf Media and director of business development. “XOOLI is a killer app for the enterprise-made easy, fast and for Millennials and today’s mobile workforce.”

About Morf Media USA, Inc.

Morf Media USA, Inc. is mobilizing the future of enterprise talent development and compliance training with XOOLI™ training delivered on smartphones, mobile devices and PCs. XOOLI is a patented platform for creating, delivering and tracking training for employees, managers, partners and customers. Global corporations have adopted XOOLI to deliver their mobile training via the smartphone to increase reach and flexibility to professionals on the go.

With its rapid course uploading tools with automatic gamification, XOOLI delivers interactive training experiences and communications using a variety of media, including audiobooks and video. Points are collected by teams to create a fun yet competitive environment. Social feedback and 360 Employee Rated Feedback tools empower users to measure and enhance their performance with every project. Leading Human Resource (HR) and Governance, Risk and Compliance (GRC) Corporations use XOOLI to boost training effectiveness and reduce costs by more than 70% with just-in-time interval training delivered via mobile devices.

Founded in 2013 by a seasoned management team, the company is based in San Francisco with offices in the Silicon Valley. For more information about Morf Media Inc. USA, please visit: www.morfmedia.com.

Morf Media, Inc. USA
Heidi Wieland, 805-722-7413
Vice President Marketing
Heidi@morfmedia.com

HR Expert, Dr. Lynne Curry, Founder of The Growth Company on XOOLI Training on Your Smartphone in the Palm of Your Hand

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Which of these common situations fits you?
• You need all your managers and employees to act in compliance with a new policy, regulation or law
— and this needs to happen ASAP;
• You’d like to bring every manager and employee into the conference room for a live training session
but it’s not economically feasible;
• Most online computer training bores your managers and employees – and isn’t long retained;
• You need to put together a high quality, engaging training program, but you don’t have much time;
• Your managers and employees have a hard time breaking away for a several hour training session;
training presented in fifteen to thirty minute is more realistic;
• You want to raise awareness among your managers and employees concerning bullying and
harassment.

Like you, several of these six situations fit me. I’m a CEO and when a new policy, regulation or law surfaces, I want everyone in immediate compliance. I’m also a management and employee trainer, and I want training that produces bottom-results, engages participants and provides long-term retention.

These needs and the reality below moved me to investigate smartphone training. As a nationally-recognized expert in the field of workplace bullying, I had a special interest in identifying a high quality, cost-effective, time-efficient method for training and raising awareness among managers and employees concerning bullying and harassment. Bullying is an epidemic, a situation faced by three to four out of every U.S. worker, and a hot potato for leaders, managers, supervisors and employees.

Workplace bullying is epidemic. In fact, 37 million U.S. workers face “abusive conduct” during the workday, according to a 2014 survey from the Workplace Bullying Institute.

According to the Society for Human Resource’s study, the three most common outcomes of bullying incidents included decreased morale (68%), increased stress and/or depression (48%) and decreased trust among co-workers (45%).

Fail the Test!
Sue had already exited his office. In contrast, Ellen stayed when Jeff launched into tirades, even when he shouted expletives at her. Don’t pass the test you should fail. Bullies test to see if you’ll allow bad treatment. If you do, bullies escalate their abuse, and the situation can spiral out of control.
Never think you can ignore a bully. They don’t go away on their own and perceive avoidance as weakness. Those who don’t stand up to a bully’s initial attack signal that they’re easy prey, inadvertently encouraging continued bullying.

As a professional who serves as an expert witness and a legally-mandated trainer for anti-harassment training, I can report that the statistics related to sexual and other forms of harassment are as chilling. The EEOC resolved 92,641 charges in fiscal year 2015, resulting in more than $525 million awarded to victims of harassment and discrimination.2 Further, the federal Equal Employment Opportunity Commission (EEOC) has made preventing harassment through systemic enforcement and targeted outreach a national priority.

Here’s what smartphone training offers training managers and employers and why I’m committed to this training and employer solution.

How Training Managers Benefit
As a trainer and a training manager (who has provided training programs to more than four thousand clients in fourteen states since 1978), I want high quality, engaging materials and I don’t always have time to develop them. If the Morf Media Playbook™ offers me a means to access engaging quality training materials,
I’m on board.

If you offer me a choice between trying to corral attendees into a conference room, and dealing with emails letting me know attendees can’t make the training date due to workload or illness – or – a smartphone training solution that allows me to say “access your smartphone during the next 48 hours for 15 to 30 minutes,” I vote for option two.

Nearly 29 million others witness this abuse. To put this into tangible terms, the nearly 66 million workers who face or witness bullying equal the combined population of fifteen U.S. states.

If you make it easy for me as a trainer/training manager to intersperse foundational Morf Media Playbook training segments with company-specific materials I personal prepare — and provide me an easy authoring tool I can use to gamify what I’m teaching, I’ll consider the Morf Media Playbook my training partner.

How Employers Benefit
Judges, juries and regulatory agencies expect employers to train managers and employees to comply with all laws and regulations. No excuses.
The penalty for inaction or delay — lawsuits, verdicts and hours spent chatting with attorneys and regulators. At the same time, employers find it difficult to remove large groups of managers, supervisors, employees or other key stakeholders from their workstations for live training programs. If an organization has managers and employees scattered throughout the nation or globe, or working from home, it becomes costly and challenging to pull them together for group training. The Morf Media Playbook’s Learning Management System (LMS) alleviates these burdens. Managers and employees can learn what they need to, whenever and wherever.

A recent HR Magazine article identified certain industries as bully-prone. Since 1978, I’ve frequently provided training concerning workplace bullying
and harassment and can confirm that some industries are bully-prone. These include health care (where I work with both hospital and medical clinics to intervene in bullying situations) and oil patch and construction companies. What makes an industry bullyprone? Key factors include an organizational culture that condones bullying behaviors and a rigid hierarchical structure.

Proof of training is important in the area of compliance training. Well-designed LMS platforms such as the Morf Media Playbook™ track each learner’s progress through each course. Each learner’s “LMS transcript” and exam scores can be produced effortlessly. If a regulatory agency calls, or a lawsuit occurs, employers can quickly prove their good faith training efforts via the Morf Media Playbook’s back-end reporting features.

“Harassment…it’s not just sexual anymore,” said Dr. Lynne Curry, President of The Growth Company Inc. and author of the recently released Beating the Workplace Bully, AMACOM.

Further, LMS systems such as the Morf Media Playbook introduce gamification elements into the learning environment. Gamification creates an appetite for achieving and increasing high scores and promotes a healthy dose of competitiveness throughout the organization. This translates into an interactive, competitive and perpetually-learning culture that leverages manager and employee talent.

Human resource or training professionals can then examine the The Morf Media Playbook gamification component on the program’s backend to discover in which areas learners excel or struggle, allowing manager and employee development plans to be tailored to individual and organizational needs. Next, culture trumps strategy. What happens when an employer creates a “code of conduct” and doesn’t enforce it? It becomes not worth the paper on which it’s written and no longer useful when an employer wants to terminate a manager or employee for truly outrageous conduct. Can an employer discipline employees for violating their code of conduct when the employer hasn’t provided training in how to meet those standards? Not easily, as the lack of employer training becomes a terminated employee’s first line of defense. What benefits do employers receive from a bully-free, harassment free workplace? Bullying and harassment demoralize employees, reducing employee productivity. Abusive work environments have other serious consequences for employers, including higher turnover and absenteeism rates and increases in medial and workers’ compensation claims.

Finally, a recent HR Magazine identified certain industries as bully-prone. Since 1978, I’ve frequently provided training concerning workplace bullying and harassment and can confirm that some industries are bully-prone. These include health care (where I work with both hospitals and medical clinics to intervene in bullying situations) and oil patch and construction companies. What makes an industry bully-prone? Key factors include an organizational culture that condones bullying behaviors and a rigid hierarchical structure.

Fits how those trained want training delivered

  • As a trainer, I can confirm that smartphone training provides an effective training delivery system. It’s set up for:Flexible training delivery, allowing those to-be-trained to access the training during their commute, at home, or during short intervals of time;
  • Short, engaging content (the average attention span dropped from 12 minutes in 1998 to 5 minutes in 2008);
  • Independent learning, which suits our increasingly independent workforce and allows for additional, voluntary self-learning;
  • Inexpensive per-learner delivery, a strategy made possible by the fact that there are nearly seven billion mobile phones in the world (almost as many as there are inhabitants on the planet);
  • Accessibility by remote employees.

Particularly appeals to Millennials and Gen Z

Millennials (ages 21-34) and Gen Z (ages 18 to 20) grew up with mobile technology and prefer training delivered on their mobile devices to “death by PowerPoint.” In many companies, more than eighty percent of employees have smartphones. According to Millennials and Gen Z, videos are the new text. Ninety-two percent of online adults ages 18 to 29 report watching videos on a video-sharing site.7
Millennials and Gen Z grew up on Super Mario and Candy Crush. Smartphone training easily adapts to gamified learning. A mobile training strategy that includes gamification (providing on-the-spot feedback in the form of game scores) motivates Millennials and Gen Zers by recognizing their achievements as learners and giving them the incentive to perform even better and gain a higher score.

Here’s what a Millennial says about training delivered on a mobile device, “I know that I’d be excited to check off activities on a mobile device that would keep me on track in my training and let me visualize the program that I’ve made. It’s also a great way for managers to track employee training.”

Smartphone training also allows Millennials and Gen Z to connect with their peers through open discussion boards (where they can ask questions and share knowledge and rate content and training modules).

Smartphone training – it meets multiple needs, can be economically and conveniently delivered, and for a variety of reasons may prove as or more effective as live training for many organizations. Training has never been so accessible.

“Slips in ethical and legal workplace actions are making headlines every day, stated Dr. Lynne Curry, President of The Growth Company. “Further, legal action to address bullying is on rise. Not only have legislatures in three states, California, Utah and Tennessee developed laws banning bullying, but multiple attorneys consider bullying a violation of the good faith covenant between employers and employees. It’s important for every organization, manager and employee to be informed of their rights and responsibilities with critical training.”

Dr. Lynne Curry, SPHR, SHRM-SCP, founded The Growth Company, Inc., www.thegrowthcompanyl.com, a management consulting, training, human resources and organizational strategy firm, and www.workplacecoachblog.com. Curry has provided more than 55,000 consulting projects to more than 3,700 organizations in Alaska, Hawaii, Washington, Oregon, California, Connecticut, Arizona, Washington D.C., Illinois, New York, Arizona, Texas, Japan, Korea, China, Guam and England. Curry is author of Beating the Workplace Bully, AMACOM, 2016, Solutions and Managing Equally and Legally, McFarland.

Morf Media Inc. USA is presenting this complimentary white paper to deliver the training and build greater awareness for every professional in an easy and accessible way — on a smartphone, mobile device or PC.

The objective of training is to provide employees with the tools and knowledge to understand the laws and regulations regarding harassment in the workplace.
• Identify the words and actions that constitute harassment.
• Understand what the law says about harassment.
• Implement anti-harassment policies.
• Educate employees and develop anti-harassment policies.
• Discuss employer and employee’s rights and responsibilities.
• Address accusations of harassment.
• Apply proper mediation procedures.
• Deal with the aftermath of harassment.

The Sexual Harassment and Bullying Behavior Awareness training provides information on best practices on sensitive issues including:
• Conduct outside the office.
• Social Network interaction do’s and don’ts.
• Sexual orientation.
• Ongoing or formerly consensual office relationships.
• 3rd party harassment.
• Sexually charged work environment.

About Morf Media, Inc.
Morf Media, Inc. is shaping the future of enterprise talent development and compliance training with XOOLI™. XOOLI
training on smartphones, mobile devices and PCs is easy to use, fast and effective. It offers the easiest authoring tools with
automatic gamification to design interactive courses using a variety of media, including audiobooks and video. It delivers and tracks
one to one training and communications to employees, partners and customers anytime, anywhere when connected to the internet
or offline. Its patented mobile framework with social feedback capabilities offers an engaging way to empower people to perform at
their best while providing individuals, team leaders and managers with reporting, metrics and communication tools to optimize talent
and performance. Founded in 2013 by a seasoned management team, the company is based in San Francisco with offices in the
Silicon Valley. For more information about Morf Media, please visit: www.morfmedia.com.

Morf Media Inc. Joins Global Governance, Risk and Compliance Leaders at #GRCSummit 2016

Leadership Best Practices, Insights and New Technologies Like XOOLI™ Training on the Smartphone and Mobile Devices will be Presented at the 4th Annual International MetricStream GRC Summit in Washington DC; Also Avail Via Live Streaming

 

WASHINGTON–(BUSINESS WIRE)–International business, regulatory experts,

Morf Media Inc. Joins Leaders at MetricStream #GRCSummit 2016 (Photo: Business Wire)
Morf Media Inc. Joins Leaders at MetricStream #GRCSummit 2016 (Photo: Business Wire)

compliance officers and technology leaders will converge at the 4th Annual MetricStream Governance, Risk and Compliance (GRC) Summit in Washington DC to discuss the leadership momentum, economic impact and the viability of meeting strategic compliance goals given the need for innovation in today’s global economy. Morf Media Inc., leading provider of XOOLI™ compliance training on smartphones and mobile devices, today announced its team is joining leaders from more than 170 Fortune and Global 1000 companies and leading analysts from Gartner, Forrester Research, and GRC 20/20 Research to share their insights into where GRC is headed, and what organizations can do to stay ahead of the curve.

Morf Media will present its latest advances in compliance training technology with the release of the XOOLI App on iPhones, iPads and Android devices.

Eduardo Cervantes, CEO of Morf Media Inc. commented: “MetricStream’s world-class GRC Summit allows us all to learn and network with each other to build powerful GRC programs in today’s global environment. At Morf Media, we support these initiatives to preserve corporate integrity and protect reputations, brands and consumer interests with XOOLI training on mobile devices. Our goal is to provide training that’s easy to access, anytime, anywhere to help organizations perform at their best and put into practice the regulatory and risk intelligence needed to drive superior decision making while optimizing business performance.”

XOOLI delivers compliance training developed by FDA industry experts on smartphones and mobile devices. A growing list of courses for 2016 FDA Compliance Training Series is now available on the platform with certificates of completion for use toward continuing education units.

Using a risk-based approach, the courses available on XOOLI include the following topics:

  • 21 CFR Part 11CAPACosmetics – How Are They Regulated
  • Drug Discovery and Development – The FDA Way
  • Writing Effective SOPs
  • Excel Spreadsheet Validation for 21 CFR 11
  • HIPAA Best Practices
  • FDA Direct: Establishment Registration and Listing
  • FDA Direct: Overview of Regulatory Requirements for Medical Devices
  • FDA Direct: Risk Management & Drug Surveillance
  • FDA Inspection – Key Factors for a Successful Inspection
  • FDA Inspections – 21 CFR 11 and Computer System Validation
  • FDA Inspections – Managing Inspection Outcomes
  • FDA Inspections – Managing Regulatory Risk
  • FDA Inspections – Organization Readiness
  • FDA Inspections – Program Overview
  • FDA Inspections – Quality System Readiness
  • FDA Quality Metrics – Latest Advances
  • Good Clinical Practices
  • Good Documentation Practices
  • Project Management for 21 CFR 11 & CSV
  • Key Factors for an FDA Inspection
  • European Data Protection Reform

The courses are individually available and are also available with the complete XOOLI training system. With its built-in authoring, reporting tools and analytics to measure an individual’s progress, XOOLI provides a complete secure training delivery platform. It provides personalized recommendations for remediation, course progress and completion tracking, exam proficiency and certificates of achievement.

“MetricStream GRC Summit 2016 is the perfect place to learn, network and discover the best solutions for becoming a more effective organization,” said Axel von Schubert, Morf Media Inc. member of the board and director of international business development. “We are delighted to participate and meet with our customers and partners here to explore how leveraging compliance training on the smartphone with XOOLI at every level in the organization helps fuel success in the global marketplace.”

For more information about XOOLI courses and XOOLI platform, visit MorfMedia.com or contact Natalia Glatcovschi at natalia@morfmedia.com.

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise talent development and compliance training with XOOLI™ training on your smartphone and mobile devices. XOOLI is a powerful training platform with social feedback and performance support tools. It’s complete system that offers an easy authoring tool with automatic gamification, one-to-one training and tracking to employees, partners and customers. XOOLI delivers interactive courses using a variety of media, including audiobooks and video. Its patented mobile framework offers an engaging way to empower people to perform at their best while providing individuals, team leaders and managers with reporting, metrics and communication tools to optimize talent and performance.Founded in 2013 by a seasoned management team, the company is based in San Francisco with offices in the Silicon Valley. For more information about Morf Media, please visit: http://www.morfmedia.com

Contacts

Morf Media, Inc. USA
Heidi Wieland, 805-722-7413
Vice President Marketing
Heidi@morfmedia.com

XOOLI Training on Smartphones Presents Workplace Harassment Policy and Awareness Training

Allows Managers to Easily Author, Design, Deliver and Track Enterprise Leadership and Compliance Training

#XOOLI Training on Smartphones Presents Anti-bully awareness training with The Growth Company’s CEO Lynne Curry.

SAN FRANCISCO–(BUSINESS WIRE)–In a recent Wall Street Journal editorial: the firing of the Louisiana State University professor for using profanity and vulgar language in class has prompted a national discussion on sexual harassment and free speech at colleges and universities. What is considered “salty” language, sexual harassment and bullying and what constitutes illegal and offensive speech and behavior? Morf Media Inc. today announced it is helping managers build the policies and provide the training required to identify and deal with offensive and illegal language and behavior. Training on the XOOLI™ enterprise talent development platform, now conveniently available on mobile devices and smartphones, is designed to help people recognize the signs of abuse, sexual harassment behaviors and know what to do about it.

#XOOLI #SmartphoneTraining Presents Workplace #HarassmentAwarenessTraining and Video from The Growth Company

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“Harassment…it’s not just sexual anymore,” said Dr. Lynne Curry, President of The Growth Company Inc. and author of the recently released Beating the Workplace Bully, AMACOM. “Slips in ethical and legal workplace actions are making headlines every day. Further, legal action to address bullying is on the rise. Not only have legislatures in three states, California, Utah and Tennessee, developed laws banning bullying, but multiple attorneys consider bullying a violation of the good faith covenant between employers and employees. It’s important for every organization, manager and employee to be informed of their rights and responsibilities with critical training.”

“This issue goes far beyond legal, and impacts employee engagement. What employee works with full enthusiasm while harassed or bullied? How long do the victims’ witnesses remain in a workplace that tolerates unprofessional behavior?”

Lawsuits, employee turnover, lost productivity and reputation damages–even on various social sites such as Glass Door, are costing employers billions of dollars.1 Many people are under the mistaken belief that only sexual harassment is against the law. Scandalous headlines allude to sexual intrigue–cases may gain more attention but bullying behavior and violence is a key contributor to workplace dysfunction today.

The purpose of training is to cover various harassment conduct, laws, requirements and what employees can do to protect themselves and their co-workers. The objective is to provide employees with the tools and knowledge to understand the laws and regulations regarding harassment in the workplace.

XOOLI presents training in modules so that the user can go back and review information in a particular area as it is needed.

By the end of the XOOLI training, employees will have covered the following:

  • Identify the words and actions that constitute harassment.
  • Understand what the law says about harassment.
  • Implement anti-harassment policies.
  • Educate employees and develop anti-harassment policies.
  • Discuss employer and employee’s rights and responsibilities.
  • Address accusations of harassment.
  • Apply proper mediation procedures.
  • Deal with the aftermath of harassment.

The Sexual Harassment and Bullying Behavior Awareness training provides information on best practices on sensitive issues including:

  • Conduct outside the office.
  • Sexual orientation.
  • Ongoing or formerly consensual office relationships.
  • 3rd party harassment.
  • Sexually charged work environment.

Ginger Bell commented on the issue: “The question is: if a co-worker is a jerk to you at work; could they be sued for it? The answer is “maybe”. Merely being a jerk to someone does not mean that they have committed harassment as the law defines that term. However, their conduct might be found to have violated a workplace policy. Treating everyone with dignity and respect is really at the heart of state and federal laws prohibiting harassment in the workplace.”

XOOLI includes awareness building courses on violence in the workplace, diversity, anti-bias and inclusion, sexual harassment and bullying and compliance training for industry specific requirements. Company policies and “flash” updates can be rapidly authored and delivered with feedback tools to help ensure the recipient understands new processes or communications.

Capabilities include the following:

  • Built-in Rapid Authoring with Automatic Gamification
  • Smart Analytics, Performance Support and Reporting Tools
  • Gamified Micro Challenges
  • Daily Engagement Plans Linked to Performance Support and Company Plans
  • Personalized Mentoring
  • Library of Expert Courses Developed by Industry Experts for Mobile Devices
  • Rapid Integration with Legacy Systems
  • Socially Oriented Apps, News Feeds, Notice and Job Board
  • Colleague/Friend Finder
  • Rapid Audio Books Creation
  • DocuSign and DocuStore
  • Secure, Validated Cloud

XOOLI secure cloud infrastructure virtually eliminates capital costs related to purchasing new technology. As a subscription-based platform as a service, XOOLI requires no IT administration or maintenance. Its secure cloud storage allows organizations to rapidly retrieve and review vital training documentation in seconds. It is a one stop solution for collecting and analyzing data related to measuring the effectiveness and ROI of a company’s compliance and ethics programs. It is a complete stand-alone system, and can also be rapidly integrated into legacy systems.

To learn more about XOOLI, please visit morfmedia.com and contact Heidi Deishl @ Heidi.deishl@morfmedia.com.

1. 20% of respondents to a recent HuffPost/YouGov poll reported they had been sexually harassed at work. 27% of respondents to a Workplace Bullying Institute poll responded they have current or past experience with abusive conduct at work. According to the EEOC, workplace harassment charges of all types are up 31% over the pre- recession low in 2005

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise talent development and compliance training with XOOLI™. The mobile platform with social feedback performance support tools provide one-to-one leadership, development, skill building and training on a smart phone or PC. XOOLI delivers interactive courses using a variety of media, including audiobooks and video. Its patented mobile framework offers an engaging way to empower people to perform at their best while providing individuals, team leaders and managers with reporting, metrics and communication tools to optimize talent and performance. Founded in 2013 by a seasoned management team, the company is based in San Francisco with offices in the Silicon Valley. For more information about Morf Media, please visit: http://www.morfmedia.com.

Contacts

Morf Media, Inc. USA
Heidi Wieland, 805-722-7413
Vice President Marketing
Heidi@morfmedia.com

March 2016 News

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XOOLI™ Training on Smart Phones Debuts Easy 3 Step Course Creation with Automatic Gamification

XOOLI Built-In Authoring Template Morfs Word Documents Into Engaging Training in Minutes, Complete with Media Rich Files, Like Photos, Audio and Video
XOOLI Built-In Authoring Template Morfs Word Documents Into Engaging Training in Minutes, Complete with Media Rich Files, Like Photos, Audio and Video

 

Morf Media Inc., developer of XOOLI™ talent development, skill-building and compliance training platform for use on mobile devices and PCs, today announced its next generation course creation and built-in authoring framework. XOOLI allows course creators and managers to rapidly create, publish and deliver interactive, media-rich micro-learning modules with automatic gamification—an industry first.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160324005229/en/

XOOLI offers an easy, rapid three-step process for rapidly building interactive modules and courses with media rich resources like photos, audio files and video, all available on the smartphone. Each module offers capabilities to add quizzes and challenges with automatic gamification that tracks and rewards accuracy and speed with individual scores, team points and more. Upon course completion, every trainee is issued a certificate of completion while managers and trainers can view analytics and reporting to optimize training or provide additional remediation as needed.

As a veteran trainer from Dale Carnegie, with years of live training experience, my dream was to make it easy for professionals like me to share their expertise with the world in a way that was easy, fast and fun,” said Ginger Bell, SVP e-Learning at Morf Media Inc. “XOOLI training on smartphones is transforming that dream into playbooks for training for course creators everywhere and all in the palm of their hand.”

XOOLI offers a gamified training system with social capabilities that include the following:
XOOLI secure cloud infrastructure virtually eliminates capital costs related to purchasing new technology. As a subscription-based platform as a service, XOOLI requires no IT administration or maintenance. Its secure cloud storage allows organizations to rapidly retrieve and review vital training do
cumentation in seconds. It is a one-stop solution for collecting and analyzing data related to measuring the effectiveness and ROI of a company’s compliance and ethics programs. It is a complete stand-alone system that makes it easy for any company, any size to finally be able to have their own company online university.

XOOLI™ FDA Compliance Training on Mobile Devices to be Presented at the International Society for Pharmaceutical Engineering

ispelogoAt the ISPE 2016 vendor night tonight in San Francisco, at the AT&T Stadium, Morf Media Inc., ComplianceOnline and MetricStream, will demo the New XOOLI Training App with RAPs accredited courses on FDA Compliance Training on smartphones and PCs. The innovative XOOLI allows pharmaceutical personnel to easily access compliance training made easy, fast and effective.

“XOOLI is the premier mobile training platform with FDA compliance training courses built by experts with years of FDA training experience,” said Angela Bazigos, chief compliance officer at Morf Media Inc. “I’m delighted to work closely with our esteemed partners, MetricStream and ComplianceOnline to introduce ISPE members and partners to the revolutionary way to accomplish training on XOOLI.”
XOOLI provides a growing list of courses for 2016 FDA Compliance Training Series with certificates of completion for use toward continuing education units. The new courses include the following topics:

■ 21 CFR Part 11
■ CAPA
■ Cosmetics — How Are They Regulated
■ Drug Discovery and Development — The FDA Way
■ Writing Effective SOPs
■ Excel Spreadsheet Validation for 21 CFR 11
■ HIPAA Best Practices
■ FDA Direct: Establishment Registration and Listing
■ FDA Direct: Overview of Regulatory Requirements for Medical Devices
■ FDA Direct: Risk Management & Drug Surveillance
■ FDA Inspection — Key Factors for a Successful Inspection
■ FDA Inspections — 21 CFR 11 and Computer System Validation
■ FDA Inspections — Managing Inspection Outcomes
■ FDA Inspections — Managing Regulatory Risk
■ FDA Inspections — Organization Readiness
■ FDA Inspections — Program Overview
■ FDA Inspections — Quality System Readiness
■ FDA Quality Metrics — Latest Advances
■ Good Clinical Practices
■ Good Documentation Practices
■ Project Management for 21 CFR 11 & CSV
■ Key Factors for an FDA Inspection
■ European Data Protection Reform

The courses are individually available and are also available with the complete XOOLI training system. With its built-in authoring, reporting tools and analytics to measure an individual’s progress, XOOLI provides a complete secure training delivery platform. It provides personalized recommendations for remediation, course progress and completion tracking, exam proficiency and certificates of achievement.

Morf Media Inc. and America’s Mortgage Institute Deliver Successful Residential Loan Officer Training to Mortgage Express

Morf Media Inc. and America’s Mortgage Institute (AMI) today announced that Mortgage Express is seeing success with the training from the online Mortgage Master course available now on XOOLI.

curtThe Mortgage Master Program, delivered online and as an App for mobile devices and smartphones, provides approximately 40 hours of engaging, informative learning material that includes mortgage terminology, loan products, ethics, sales techniques and more. It provides the fundamental mechanics vital to every mortgage loan originator, including mortgage math, prequalification, loan program guidelines and compliance as it pertains to mortgage originations.

Mortgage Express manager, Curt VanderZanden underscored the value and the results he is seeing from top notch training content from AMI delivered in an engaging way on XOOLI: “Having been in the mortgage industry since 1993, working my way up from a rookie loan officer, branch manager, trainer, sales manager and regional sales manager, one of the biggest challenges is growing new rookie loan officers.”

 

mortgageexpressRocko Karim started at Mortgage Express in November and is new to the mortgage industry. He recently completed the Mortgage Master training and found it extremely beneficial in terms of helping him get up to speed quickly while leveraging his prior experience. “I enjoyed the training program because it gave me an opportunity to think about my past business experiences and how I could incorporate the ideas presented in the program to benefit my specific situation. As a new MLO there is a lot to learn and you get a lot of information thrown at you. This program is a great reinforcement of information that may be you didn’t completely understand, you forgot, or perhaps was never shared with you.”

Karim found the features of Mortgage Master, including instructional videos, interviews, games and quizzes kept him engaged and served as an enhancement to the material. Overall, Karim said, “I recommend Mortgage Master to anyone who is getting started in the mortgage industry. It’s a great way to learn the fundamentals of the industry and to help get you started originating loans.”

Developed by industry experts, Mortgage Master utilizes several different learning methodologies – videos, games, quizzes – and unique, active learning strategies on a state-of-the-art XOOLI gamification platform with text-to-voice technology to keep learners engaged and enthusiastic about the content. It fills a definitive need for fundamental education to serve as a base for pre-licensing education, while sharpening skills of existing loan originators.

VanderZanden added, “I have not seen a more comprehensive training program that imparts, not only the fundamentals of the industry, but also the mechanics of how to be a loan officer and work effectively within your office. The training outlines the ethical behavior and a structure for how to set yourself up from day one to build a network of business. Today, the stakes are too high to not properly train your personnel. Mortgage Master on XOOLI is a fantastic introduction to the industry that I know will reap dividends for my business.”

INSIDE Morf Media

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. for the first time, a digital compliance training system, XOOLI™, provides one to one training to millions on a smart phone or tablet. now in pilot with more than 100 major companies in the financial services and life sciences industries, XOOLI™ is proving to be cost-effective and engaging. XOOLI™ delivers three-minute mini lessons with a personalized Virtual Coach using the Octalysis framework designed by world-renowned gamification designer, Yu-Kai Chou. the platform empowers professionals to train, reference policy details and get compliance training reminders on the go. XOOLI™ offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. the platform includes a library of certified enterprise compliance courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. founded in 2013 by a seasoned management team, the company is based in San Francisco. for more information, please visit www.morfmedia.com.

Mr. Eduardo Cervantes
CEO AND PRESIDENT
Eduardo has led three successful exits. He has managed large and small Cloud and Mobile companies in the US and Europe and provided excellent return to his venture investors. He started his career in M&A with Goldman Sachs and has led technology companies for 18 years.

Mr. Roy Hanif
CHIEF REVENUE OFFICER AND FOUNDER OF MORF MEDIA INC. USA
Roy, is an entrepreneur who has launched numerous ventures in Silicon Valley and elsewhere. He has been a part of many successful enterprises, including such notable companies as Oracle Corp., Cisco Systems, PeopleSoft, NC International, Telenor M2M, and most recently, exiting OneDrum, which was acquired by Yammer.

Mr. Rudiger Diezmann
CHIEF TECHNOLOGY OFFICER
Rudi, Chief Product Officer, is one of the top software technology experts in the Silicon Valley, having served as Director of Development for Apple Corporation, CTO at Success Factors, Development Director at Adobe Systems, VP of Engineering at CyberArts, and head of technology at several successful Silicon Valley start-ups.

Ms. Angela Bazigos
CHIEF COMPLIANCE OFFICER AND HEAD OF LIFE SCIENCES
Honored by Stanford Who’s Who Registry for contributions to the Life Sciences Industry, Angela has more than 35 years of experience working with life sciences companies around the world. Most recently Bazigos was CCO for Prime Genomics, and held executive roles at Incyte Genomics, Roche and Counsyl among others.

Ms. Ginger Bell
SVP OF eLEARNING
Ginger is a renowned education specialist in the mortgage banking industry with more than 25 years experience delivering mission critical training and compliance training. Ginger has been awarded the Presidential Award by both the California and the Oregon Association of Mortgage Professionals for her commitment to bringing quality education to the banking industry.

Ms. Heidi Wieland
VP OF MARKETING
Heidi is an established tech marketing pro with start-up and blue chip experience with companies including Thomson Higher Education Publishing, Softbank, AOL (in partner marketing with HP and Apple), start ups 3Scale, Mesagraph (acquired by Twitter Europe) and DataPop (acquired by Criteo), Expertcity (GoToMyPC, GoToAssist, GoToMeeting, GoToWebinar and Citrix Online. She is a strategist who gets things done with metrics-driven brand, customer-focused, eco-system and analyst relations, PR, social and leadership marketing.

FOR MORE INFORMATION ABOUT XOOLI™ VISIT morfmedia.com

Are You a Bully Magnet at Work?

 

These five factors determine whether you’re tempting prey for office bullies and abusive co-workers.

By  , 

A businessman yells at a coworker in an office.

A businessman yells at a coworker in an office.
You may find yourself targeted by a bully because you overlook deteriorating treatment until the situation becomes so nasty or personal that it’s difficult to handle professionally.

Workplace bullying is epidemic. In fact, 37 million U.S. workers face “abusive conduct” during the workday, according to a 2014 survey from the Workplace Bullying Institute. Nearly 29 million others witness this abuse. To put this into tangible terms, the nearly 66 million workers who face or witness bullying equal the combined population of fifteen U.S. states.

Other reports show that three to four people out of every 10 have been bullied. If you’re the one encountering a bully in your workplace, you may be asking, “Can I please be in the other six?” Your answer lies in what leads bullies to target some individuals and not others. My research shows that five factors place you in a bully’s crosshairs. You can control four of these and impact the fifth.

1. You pass the test you need to fail. Consider this fictional example: The first time Jeff yelled an expletive at her, Sue asked “Bad day? I’ll come back later.” Jeff wasn’t done. “Let’s get this over with,” he snarled. But Sue had already exited his office. In contrast, Ellen stayed when Jeff launched into tirades, even when he shouted expletives at her.

Don’t pass the test you should fail. Bullies test to see if you’ll allow bad treatment. If you do, bullies escalate their abuse, and the situation can spiral out of control.

Never think you can ignore a bully. They don’t go away on their own and perceive avoidance as weakness. Those who don’t stand up to a bully’s initial attack signal that they’re easy prey, inadvertently encouraging continued bullying.

ADVERTISING

When Jeff sent Sue a furious follow-up email, she forwarded it to Jeff’s supervisor, her supervisor and the human resources officer. The next day, Sue met with a chastened Jeff.

2. You signal that you’re an easy target. Bullies weigh risks with benefits, zeroing in on individuals they consider easy prey. These people are often the nicest individuals in the workplace. Would you rather submit to bad treatment than engage in conflict? Do others know you won’t confront them if they tread on you? If so, you signal vulnerability. Bullies eat nice people alive.

Your best strategy? Don’t be easy or difficult, but simply stand up for yourself. If someone cuts you down, respond quickly and professionally. You can say, “You and I need to talk about that comment. I didn’t appreciate it.”

3. You ignore warning signs. You may find yourself targeted by a bully because you overlook deteriorating treatment until the situation becomes so nasty or personal that it’s difficult to handle professionally. Those who ignore red-flag behaviors send the wrong message to bullies and give them time to gain the upper hand.

Does a co-worker or supervisor insult or treat others poorly because he can get away with it? Do you work for or with someone hates having her authority questioned? Do you or others “walk on eggshells” not to trigger another’s wrath? Does a co-worker cut you down and then say, “Just kidding?” Are you and others treated with respect or does your co-worker or supervisor delight in making your life difficult?

If you land or work in a bully-prone environment, don’t wait for others to intervene. They may not notice the bully’s aggressive or manipulative nature, as bullies can present a charming facade to those they’re not targeting. Those who do witness the bullying may not consider it their fight or may run for cover. If you’re targeted, and handle yourself effectively, you defeat the bully and allow others to see the truth.

4. You have bad luck or have something the bully wants. Given the prevalence of bullies in the workplace, you may land a job that places you squarely in a bully’s crosshairs. A bully may also target you because you have something the bully wants. A bully may envy your reputation or relationship with your mutual supervisor. Your job may represent a promotional opportunity for the bully. If simple bad luck, your talents or job land you squarely in front of a bully, prepare for a covert or direct onslaught.

A bully launches pre-emptive attacks that leave you defensive, tongue-tied or disparaged in others’ minds. Whatever game the bully sets in motion, you can defeat it. If you don’t play the bully’s game and address the situation directly and with integrity, you witness a failed bullying attempt.

Bullies rarely attack those with allies or a power base, fearing that the allies may rally support for the target and against the bully. Co-workers who like and respect you thus not only help you survive a bully’s attacks, they serve as a preventative defense.

Don’t become the caribou calf a wolf might steer away from the herd. If you isolate yourself, a bully can spread rumors about you and even convince others that you’re a problem. Develop supportive relationships with your co-workers. Demonstrate your integrity in your daily actions. Above all, never let a bully come between you and your supervisor.

Given the prevalence of workplace bullies, you may face one in the next year. What leads bullies to target some individuals and not others? There are five factors, all of which you can control or address.

 

News – February

Fullscreen Mode

 

FEBRUARY 2016
N E W S

IN  THIS ISSUE

  • Announcing The XOOLI™ Partner Portal
  • FDA Compliance Training for Mobile Devices
  • Launching HR Workplace Awareness and Training Courses on XOOLI™
  • Diversity is Good Business

“We are excited to announce the launch of the XOOLI™ partner portal with a series of courses, on sale now on the Web and available from our strategic partners and distributors.”

Developed by industry expert partners in the life sciences, healthcare, financial services and human resources, the courses provide training made easy, fast and effective. We welcome new part- ners across industry to work with us to deliver their expert training and knowledge on the innovative mobile platform, XOOLI™. Contact me to get started today.
-Eduardo Cervantes
CEO & PRESIDENT, MORF MEDIA INC

FDA Compliance Training for Mobile Devices

“I am thrilled to introduce the FDA Compliance Training series of courses on XOOLI. We are seeing tremendous uptake from customers and training distribution partners. XOOLI is the leader for delivering mandatory compliance training that’s easy, fast and engaging training as a mobile App or on PCs.”
— Ms. Angela Bazigos
CHIEF COMPLIANCE OFFICER AND HEAD OF LIFE SCIENCES

Pharmaceutical, biotech and medical de­vice manufacturers recognize that regulatory inspection is a normal part of their business. Yet many companies are unprepared or do not know the best practices for writing effective standard operating procedures, managing an inspection or responding to citations or other critical action by the agencies. traditional compliance training often requires professionals to interrupt their workflow or attend a seminar offsite, adding cost, complexity and increasing the burden of adding another mandatory process to an already challenged workload. But organizations can now address this challenge by using secure, validated cloud technology and mobile technology.

XOOLI FDA Compliance training offers managers a simpler, better way to control, enhance and report on compliance through compliance training. Managers can create multi-year training plans aimed at in­creasing training frequency and the use of tracking metrics that enable executive management to measure the level of compliance of their employees. this can be reported to executive management on a quarterly basis and corrective and preventive action needs to be taken when the results do not meet expectations.

XOOLI 2016 FDA Compliance training offers a growing series of online courses available for use on mobile devices and PCs. the interactive courses with quizzes and exams written by FDA training experts, provide secure, yet fast and focused guides and the “Golden-rules” on preparing for, hosting and managing FDA in­spections, responding to FDA 483’s, CAPA training and more. the courses
offer certificates of completion that can be used for continuing education credits.

The FDA Compliance training series includes online courses on the following:

  • 21 Cfr 11: Basic Concepts
  • Corrective and Preventive action
  • Cosmetics — How are they regulated
  • Drug Discovery and Development — the FDA Way
  • European Data Protection reform
  • Excel spreadsheet Validation for 21 CFR 11
  • FDA Direct: Establishment registration and Listing
  • FDA Direct: Overview of regulatory requirements for Medical Devices
  • FDA Direct: risk Management & Drug surveillance
  • FDA inspection — Key factors for a successful inspection
  • FDA inspections — 21 CFR 11 and Computer system Validation
  • FDA inspections — food facility inspections
  • FDA inspections — information readiness
  • FDA inspections — Managing inspection Outcomes
  • FDA inspections — Managing regulatory risk
  • FDA inspections — Organization readiness
  • FDA inspections — Program Overview
  • FDA inspections — Quality system readiness
  • FDA Quality Metrics — Latest advances
  • Good Clinical Practices
  • 2016 HiPaa Best Practices
  • Project Management for 21 CFR 11 & CSV
  • Writing Effective SOPs
  • Key factors for an FDA inspection

Launching HR Workplace Awareness and Training Courses on XOOLI™

By Heidi Wieland
VP OF MARKETING

We are shaping the future of enterprise talent development and compliance training with XOOLI™. Our mobile platform provides one-to-one leadership, development, skill building and training on a smart phone, tablet or PC. XOOLI delivers interactive courses using a variety of media, including audiobooks and video. Its patented mobile framework offers an engaging way to empower people to perform at their best while providing individuals, team leaders and managers with reporting, metrics and communication tools to optimize talent and performance.

“Diversity is about engaging staff, not just instituting a Diversity Program.”

This month we are launching HR Workplace awareness and training Courses on XOOLI. the courses are developed by industry experts who know the best practices to develop leadership, even in the event of difficult events and incidents in the workplace. Of those crisis management courses, we are including Violence Prevention in the Workplace, sexual Harassment and Bullying Behavior response training and other essential new hire orientation courses.

Another important course developed by experts is one of best practices to create a culture of inclusion and diversity. My colleague, Ginger Bell, SVP e-Learning at Morf Media discusses today’s definition of diversity in her article, included in this newsletter. The definition of diversity in the workplace has changed. Many organizations are seeking value in what is called diversity of thought. Deloitte research shows in their report “Engaging the 21st-century workforce” that diverse thinkers help guard against groupthink. Diversity is about engaging staff, not just instituting a Diversity Program.” Read more in the next story.

These XOOLI Hr Workplace awareness courses are offered compliments of Morf Media inc. for customers purchasing the XOOLI platform. for more information and to test drive the platform free, please contact Heidi.Deishl@morfmedia.com. Please visit morfmedia.com to learn more.

Diversity is Good Business

By Ginger Bell
SVP of eLEARNING MORF MEDIA

Millennials has been a constant topic the past few years but what about creating a diverse culture? What are we doing to make sure we are providing opportunities both in employment and home ownership for diverse cultures and what does that mean?

To begin, diversity consists of all the different factors that make up an individual. this includes age, gender, culture, religion, personality, social status and sexual orientation.

Cultural diversity (also known as multiculturalism) includes diverse individuals from different cultures or societies.

Cultural diversity usually takes into account things like language, religion, race, sexual orientation, gender, age and ethnicity. simply put, diversity means differences and inclusion is about ensuring that individuals are not “excluded.”

Diversity affects more than just your staff; it also includes your clients, your business partners and your vendors. Consider all the ways they are different. race and gender are typically the first characteristics that come to mind, right? However there are many other elements that make up a diverse society. for example, disability, national origin, socio- economic differences, education, height, weight, culture, sexual preferences, age are all elements that contribute to diversity.

Often companies only think of diversity when hiring; but for companies that are not planning to hire, diversity should still be important. Let’s look at diversity from a client or marketplace perspective. Homeownership reaches all cultures, all disabilities, all national origins, all religions, all ages… every group that makes up a diverse culture.

Consider some recent data from naHrep, the national association of Hispanic real Estate Professionals:

  • The Hispanic population is now widely recognized as the key driver for growth in the overall housing sector.
  • Accordingly, the barriers that are impeding Hispanic participation in homeownership have a substantial impact on all segments of the housing industry.
  • 2014 was that first time home buyers represented the smallest percentage of overall home sales (33 percent) in any year since 1987.
  • Most housing experts believe that a healthy and sustainable housing market would need that number to be closer to 40 percent.
  • Despite the challenges, Hispanic real estate agents expect 2015 to be a breakout year, with 65 percent of the top agents surveyed forecasting a stronger year for Hispanic home buyers.

Have you looked at your marketplace recently? One may argue, for example that diversity does not exist in your marketplace and therefore does not affect you. an originator from Iowa recently told me that there is no diversity in Iowa. Let’s consider this; there is age diversity in Iowa. there is gender diversity in Iowa. there is disability diversity in Iowa. if that person were to take a closer look at the market and potential clients, they most likely would find that there are ethnic minorities in Iowa as well. the point here is that you may not think your market is diverse, but after taking a deeper look, you may be surprised by what you find.

Here are a few statistics to support the importance of marketplace diversity:

  • Demographic shifts are happening globally (beyond workforce).
  • Women drive an estimated 70-80% of consumer spending with their purchasing power and influence.
  • The Lesbian, Gay, Bi-sexual and transgender (LGBT) community has significant buying power ($884 Billion in 2014).
  • 1 in 5 Americans is considered disabled and the number of disabled Americans will increase with the aging population.

What do these statistics tell you? Essentially, they are telling us that there are opportunities to gain new business opportunities when companies understand and leverage the diversity of their marketplace. We need to look beyond our usual clients and consider what other ways we can be helping to create and build a cultural of diversity.

Below is a list of some things to consider to help build diversity in your marketplace:

  1. Learn and understand the marketplace and any potential clients.
  2. Look at your business to determine if you are penetrating the marketplace effectively.
  3. Get involved in the community to learn what’s happening.
  4. Meet community leaders (get out there and network).
  5. Attend social events and community events.
  6. Volunteer in your community.
  7. Align with community organizations (i.e. Hispanic Chamber of Commerce)
  8. Engage in business social networking online communities.

Diversity is good business: it increases competitiveness in new markets; expands market share through access to new markets; deepens customer loyalty and increases value; enhances the employee talent pool; increases creativity, production and revenue; and, improves recruitment and morale.

INSIDE Morf Media

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. for the first time, a digital compliance training system, XOOLI™, provides one to one training to millions on a smart phone or tablet. now in pilot with more than 100 major companies in the financial services and life sciences industries, XOOLI™ is proving to be cost-effective and engaging. XOOLI™ delivers three-minute mini lessons with a personalized Virtual Coach using the Octalysis framework designed by world-renowned gamification designer, Yu-Kai Chou. the platform empowers professionals to train, reference policy details and get compliance training reminders on the go. XOOLI™ offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. the platform includes a library of certified enterprise compliance courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. founded in 2013 by a seasoned management team, the company is based in San Francisco. for more information, please visit www.morfmedia.com.

Mr. Eduardo Cervantes
CEO AND PRESIDENT
Eduardo has led three successful exits. He has managed large and small Cloud and Mobile companies in the US and Europe and provided excellent return to his venture investors. He started his career in M&A with Goldman Sachs and has led technology companies for 18 years.

Mr. Rudiger Diezmann
CHIEF TECHNOLOGY OFFICER
Rudi, Chief Product Officer, is one of the top software technology experts in the Silicon Valley, having served as Director of Development for Apple Corporation, CTO at Success Factors, Development Director at Adobe Systems, VP of Engineering at CyberArts, and head of technology at several successful Silicon Valley start-ups.

Mr. Roy Hanif
CHIEF REVENUE OFFICER AND FOUNDER OF MORF MEDIA INC. USA
Roy, is an entrepreneur who has launched numerous ventures in Silicon Valley and elsewhere. He has been a part of many successful enterprises, including such notable companies as Oracle Corp., Cisco Systems, PeopleSoft, NC International, Telenor M2M, and most recently, exiting OneDrum, which was acquired by Yammer.

Ms. Angela Bazigos
CHIEF COMPLIANCE OFFICER AND HEAD OF LIFE SCIENCES
Honored by Stanford Who’s Who Registry for contributions to the Life Sciences Industry, Angela has more than 35 years of experience working with life sciences companies around the world. Most recently Bazigos was CCO for Prime Genomics, and held executive roles at Incyte Genomics, Roche and Counsyl among others.

Ms. Ginger Bell
SVP OF eLEARNING
Ginger is a renowned education specialist in the mortgage banking industry with more than 25 years experience delivering mission critical training and compliance training. Ginger has been awarded the Presidential Award by both the California and the Oregon Association of Mortgage Professionals for her commitment to bringing quality education to the banking industry.

Ms. Heidi Wieland
VP OF MARKETING
Heidi is an established tech marketing pro with start-up and blue chip experience with companies including Thomson Higher Education Publishing, Softbank, AOL (in partner marketing with HP and Apple), start ups 3Scale, Mesagraph (acquired by Twitter Europe) and DataPop (acquired by Criteo), Expertcity (GoToMyPC, GoToAssist, GoToMeeting, GoToWebinar and Citrix Online. She is a strategist who gets things done with metrics-driven brand, customer-focused, eco-system and analyst relations, PR, social and leadership marketing.

FDA Compliance Training for Mobile Devices

Pharmaceutical, biotech and medical device manufacturers recognize that regulatory inspection is a normal part of their business. Yet many companies are unprepared or do not know the best practices for writing effective standard operating procedures, managing an inspection or responding to citations or other critical action by the agencies. Traditional compliance training often requires professionals to interrupt their workflow or attend a seminar offsite, adding cost, complexity and increasing the burden of adding another mandatory process to an already challenged workload. But organizations can now address this challenge by using secure, validated cloud technology and mobile technology.

XOOLI FDA Compliance Training offers managers a simpler, better way to control, enhance and report on compliance through compliance training. Managers can create multi-year training plans aimed at increasing training frequency and the use of tracking metrics that enable executive management to measure the level of compliance of their employees. This can be reported to executive management on a quarterly basis and corrective and preventive action needs to be taken when the results do not meet expectations.

XOOLI 2016 FDA Compliance Training offers a growing series of online courses available for use on mobile devices and PCs. The interactive courses with quizzes and exams written by FDA training experts, provide secure, yet fast and focused guides and the ‘Golden-Rules’ on preparing for, hosting and managing FDA Inspections, responding to FDA 483’s, CAPA training and more. The courses offer certificates of completion that can be used for continuing education credits.

The FDA Compliance Training series includes online courses on the following:
21 CFR 11: Basic Concepts
Corrective and Preventive Action
Cosmetics – How Are They Regulated
Drug Discovery and Development – The FDA Way
European Data Protection Reform
Excel Spreadsheet Validation for 21 CFR 11
FDA Direct: Establishment Registration and Listing
FDA Direct: Overview of Regulatory Requirements for Medical Devices
FDA Direct: Risk Management & Drug Surveillance
FDA Inspection – Key Factors for a Successful Inspection
FDA Inspections – 21CFR11 and Computer System Validation
FDA Inspections – Food Facility Inspections
FDA Inspections – Information Readiness
FDA Inspections – Managing Inspection Outcomes
FDA Inspections – Managing Regulatory Risk
FDA Inspections – Organization Readiness
FDA Inspections – Program Overview
FDA Inspections – Quality System Readiness
FDA Quality Metrics – Latest Advances
Good Clinical Practices
2016 HIPAA Best Practices
Project Management for 21 CRF 11 & CSV
Writing Effective SOPs
Key Factors for an FDA Inspection

XOOLI is a complete system for authoring, delivering certified courses, measuring an individual’s progress, and rewarding achievement. With its patented technologies for use on mobile devices, XOOLI takes into account the employees’ motivations, interests and strengths, empowering them to realize their full potential through an inspiring gamification platform built in collaboration with Yu-Kai Chou, the leading gamification expert in the world.

For more information, visit www.morflearning.com

January News

Fullscreen Mode

WHAT’S NEW FOR 2016: XOOLI™ is Here and We’ve Got An App for That!

IN THIS ISSUE
• What’s New for 2016: XOOLI™ is Here and We’ve Got An App for That!
• XOOLI Delivers Award-Winning Platform for TalentDevelopment and Training in Highly Regulated Industries for the Mobile Modern Workforce
• Global Life Sciences Companies Choose FDA Investigation Training with a Risk Driven Approach from Morf Media Inc. and World Compliance Seminars

The talent development and training technology industry evolves every year. But in 2015, we introduced a game change: XOOLI ™, a talent development, skill-building and training platform for use on mobile devices. Inspired by world-class design expert, Yu-Kai Chou, a leader in game theory and product design, our customers in the financial services, healthcare and the life sciences affirm that XOOLI is easy, fast and fun to use.

Award-winning XOOLI provides a library of smart courses developed by experts, in a game-like framework. It’s a hub for performance enhancement with video and e-clips, audio books, TED Talks, skill-building exercises and more. Plus XOOLI offers the industry’s easiest to use authoring tools for experts to share their best practices and expertise with the world. The entire system is organized with measurement capabilities that empower professionals and managers to develop their strengths— aligned with an individual’s career-path goals and the goals of their organization. As featured in the Wall Street Journal, our platform ties technology innovation, mobility and social feedback capabilities with the mission of linking goals throughout an organization, including the boardroom.

Next year, our focus is on evolving our socially-oriented capabilities to optimize performance. We are innovating technology to deliver 360-degree performance develop- Eduardo Cervantes CEO & PRESIDENT MORF MEDIA INC WHAT’S NEW FOR 2016: XOOLI™ is Here and We’ve Got An App for That! XOOLI™ Social. Mobile. Easy. Fast. Fun. XOOLI™ Delivers Award-Winning Platform for Talent Development and Training in Highly Regulated Industries for the Mobile Modern Workforce ment capabilities backed by metrics. We are blending customer satisfaction (C-SAT) ratings by peers, partners, managers and customers, with best practices, continual improvement exercises, personal virtualized coaching—with smart data and more. Our goal is to Morf 360 CSAT capabilities that allow companies to measure, train and reward employees based on real results. We’ll tell you more about XOOLI 360 as we roll out in the New Year.

 

XOOLI Delivers Award-Winning Platform for Talent Development and Training in Highly Regulated Industries for the Mobile Modern Workforce

Mobile Game-like Talent Management and Compliance Training Platform from Morf Media Inc. Allows Financial Services Companies to Author, Train and Test on Company Policy, Industry and Regulatory Know-How with Smart Results

At Wall Street banks and financial services organizations, new hires and analysts must undergo intensive training and orientation programs on company policy, industry terms and regulatory mandates. Performance pressure to pass the training is high. Delivering an easy, fast and fun way to get training done on a smartphone or mobile device is what Morf Media Inc. today announced it is developing with its XOOLI ™ Financial Services.

“Morf Media technology is igniting big change in the future health of wealth-management firms and financial services companies with XOOLI Financial Services,” said Axel Von Schubert, cofounder and president of J.P. Capital Investments Ltd. “XOOLI meets a pent up demand for technology that allows companies to link individual performance to organizational strategy in a way that’s easy, effective, socially oriented and mobile.” XOOLI™ Financial Services is a secure training platform as a service with a library of courses, including Anti-money Laundering and Cyber Security courses, developed by industry experts. XOOLI has built-in authoring capabilities, analytics, social challenge and gamified feedback features, measurement and monitoring tools—all accessible anytime, anywhere via a mobile device.

The XOOLI platform allows authors to easily add game elements to courses to encourage a habit of learning, such as daily Morf TRIVIA questions about a new compliance rule. The results can be published as a social news event which helps drive engagement across a department and organization. The Morf Platform measures results on an individual’s performance and provides recommended resources for fortifying an individual’s learning results. It leverages a variety of digital media, like videos, text to voice, virtual challenge coaches and rewards while delivering industry specific training—all measured and tracked by the platform’s reporting system. Now, new hires, loan officers and analysts can engage in company, industry and compliance training in a manner consistent with the way people want to learn, anytime, anywhere, and the way companies want to develop and manage their talent.

“Passing company training is a critical play in a lucrative career as a professional and as an analyst in the financial services industry,” said Roy Hanif, founder and chief revenue officer at Morf Media Inc. “Even an hour of critical training might be procrastinated until the last minute with old school approaches. We set out to change the training experience with XOOLI™ by making it easy to do on a mobile device with interactive modules that reinforce learning and achievement with rewards. Many companies are using our platform to provide daily Morf TRIVIA-like training games that level up to incentives—all designed to keep their employees, managers and executives abreast of new policies while on the go.”

Global Life Sciences Companies Choose FDA Investigation Training with a Risk Driven Approachfrom Morf Media Inc. and World Compliance Seminars

FDA Expert Morf Media Inc. Chief Compliance Officer Angela Bazigos
Delivers New Training on Preparing for, Hosting and Following up on FDA
Inspections – Available Live, Online and Via Mobile Devices

Impacting global manufacturers of medical devices and pharmaceuticals to biologics and biotech products, the U.S. Food and Drug Administration (FDA) continues to expand its powerful regulatory oversight. While international agencies often look to and adopt FDA guidelines, manufacturers around the world are seeking a better way to manage if not prepare for FDA investigation. Morf Media Inc. and World Compliance Seminars today announced they are delivering a simpler, better and more effective way for companies to get the FDA investigation training they need to perform at their best with a risk driven approach.

The comprehensive FDA Inspection Overview training course is available as a live seminar on December 3-4, 2015 in Boston and on February 4-5, 2016 in San Diego , online for mobile devices via Morf Media Inc. and coming in early 2016, on the Morf Training App for tablets and smartphones.

“Using a risk driven approach, we are helping life sciences companies get ready in advance of the visit to address the key areas of concern including corrective action or CAPA, risk management, vendor controls, and adverse event reporting during inspections,” said Angela Bazigos, CCO Morf Media Inc. “Together with our worldclass partner, World Compliance Seminars, companies get the compliance training they need to understand what their regulatory risks are and to execute on plans to effectively address any gaps.”

While the course focuses on FDA inspections, inspections by other regulatory authorities such as European and Japanese regulatory authorities will be compared and contrasted to an FDA Inspection. The training is designed to provide proactive guidance to quality assurance regulatory affairs and validation auditors, risk managers, compliance officers and senior management. Bazigos presents best practices and tools to empower life sciences managers and executives to simplify management of the following:

• Assess quality system readiness for FDA inspection

• Identify compliance risks • Mitigate before, during and after the inspection

• Follow up procedures to FDA Form 483, issued to at the conclusion of an inspection when an investigator(s) has observed any conditions that in their judgement may constitute violations of the Food Drug and Cosmetic (FD&C) Act and related Acts.

• Responses to warning letters

“The FDA inspection is one of the critical measures for success for your product and your organization as a whole,” added Bazigos. “This proven course will provide participants with the knowledge and the tools to build a solid foundation for passing FDA inspections from the perspective of the FDA inspector-valuable information to share with your teams that will benefit your company today and in the future.”

Online training for this course is available from Morf Media Inc. The company is developing its mobile training platform—XOOLI™ for companies of any size to offer cost-effective mobile compliance training to their staff and partners on their smartphone or tablets.

The FDA Investigation training course is among a library of certified courses that is delivered in an innovative way to support learning, engagement, measurement and achievement for professionals on the go. “We are building XOOLI to serve as the world’s easiest to use compliance training platform, made social, mobile, fast and fun,” said Roy Hanif, founder of Morf Media Inc. U.S.A. “With its mobile game-like three minute courses supported by a variety of media including text to voice and video for offline training, a framework of powerful analytics and reporting, life sciences companies and leading training companies, like World Compliance Seminars, are coming to us to provide training for the global mobile workforce anytime, anywhere.”

Morf Media offers a mobile training delivery platform with patented technologies that personalize learning, measure progress and reward achievement. For managers, the secure XOOLI software-asa- service platform helps organizations streamline compliance training management, administration and reporting.

 

INSIDE Morf Media

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. For the first time, a digital compliance training system, XOOLI™, provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 major companies in the financial services and life sciences industries, XOOLI™ is proving to be cost-effective and engaging. XOOLI™ delivers three-minute mini lessons with a personalized Virtual Coach using the Octalysis framework designed by world-renowned gamification designer, Yu-Kai Chou. The platform empowers professionals to train, reference policy details and get compliance training reminders on the go. XOOLI™ offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified enterprise compliance courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. Founded in 2013 by a seasoned management team, the company is based in
San Francisco. For more information, please visit www.morfmedia.com.

Mr. Eduardo Cervantes
CEO AND PRESIDENT
Eduardo has led three successful exits. He has managed large and small Cloud and Mobile companies in the US and Europe and provided excellent return to his venture investors. He started his career in M&A with Goldman Sachs and has led technology companies for 18 years.

Mr. Rudiger Diezmann
CHIEF TECHNOLOGY OFFICER
Rudi, Chief Product Officer, is one of the top software technology experts in the Silicon Valley, having served as Director of Development for Apple Corporation, CTO at Success Factors, Development Director at Adobe Systems, VP of Engineering at CyberArts, and head of technology at several successful Silicon Valley start-ups.
Mr. Roy Hanif
CHIEF REVENUE OFFICER AND FOUNDER OF MORF MEDIA INC. USA
Roy, is an entrepreneur who has launched numerous ventures in Silicon Valley and elsewhere. He has been a part of many successful enterprises, including such notable companies as Oracle Corp., Cisco Systems, PeopleSoft, NC International, Telenor M2M, and most recently, exiting OneDrum, which was acquired by Yammer.
Ms. Angela Bazigos
CHIEF COMPLIANCE OFFICER AND HEAD OF LIFE SCIENCES
Honored by Stanford Who’s Who Registry for contributions to the Life Sciences Industry, Angela has more than 35 years of experience working with life sciences companies around the world. Most recently Bazigos was CCO for Prime Genomics, and held executive roles at Incyte Genomics, Roche and Counsyl among others.
Ms. Ginger Bell
SVP OF eLEARNING
Ginger is a renowned education specialist in the mortgage banking industry with more than 25 years experience delivering mission critical training and compliance training. Ginger has been awarded the Presidential Award by both the California and the Oregon Association of Mortgage Professionals for her commitment to bringing quality education to the banking industry.
Ms. Heidi Wieland
VP OF MARKETING
Heidi is an established tech marketing pro with start-up and blue chip experience with companies including Thomson Higher Education Publishing, Softbank, AOL (in partner marketing with HP and Apple), start ups 3Scale, Mesagraph (acquired by Twitter Europe) and DataPop (acquired by Criteo), Expertcity (GoToMyPC, GoToAssist, GoToMeeting, GoToWebinar and Citrix Online. She is a strategist who gets things done with metrics-driven brand, customer-focused, eco-system and analyst relations, PR, social and leadership marketing.

America’s Mortgage Institute Launches New Online Residential Loan Officer Career Training Powered by Morf Media Inc.

Designed to Attract Millennials into the Mortgage Industry with the Mortgage Master™ Online Program Powered by XOOLI #HRTECH Talent Development Platform

San Francisco, CA – January 12, 2016 – A critical shortage of experienced residential loan officers is sending bankers back to college—to recruit and develop new talent among Millennials. As baby-boomer lending officers start to retire, bank executives are moving quickly to fill thousands of positions vital to the origination of residential mortgage loans.

Morf Media Inc. and America’s Mortgage Institute today announced they are helping recruiters and banking managers attract, train and provide career path development for new loan officer recruits with an innovative program powered by the XOOLI™ HR talent development platform. The partners are debuting the Mortgage Master™ Program, a comprehensive introduction to the mortgage industry designed for new career entrants unlike any other program on the market, both on-line and as an App.

“Perhaps the biggest beneficiaries of the loan officer shortage are college grads, with earning potential starting at $50,000 to $60,000 a year with an outlook of more than $100,000 as they move up the banking career ladder,” said Ginger Bell, SVP e-Learning at Morf Media Inc. “But we know that Millennials want earning power and a meaningful career path coupled with technology innovation to stay on top of their game. That’s why we’ve partnered with America’s Mortgage Institute to power training with innovation. Plus the program keeps seasoned professionals up to date on the best practices for performing at their best in a fierce market for top talent.”

Banks are aggressively recruiting on college campuses, seeking to attract new young talent into a profession that has a strong focus on meeting the home buying criteria of the large Millennial generation.

“Millennials trust the feedback and services of their peers more than any other generation,” said Andrea Gagliardi, AMI’s Director. “The Mortgage Master™ Program offers game-like challenges and personalized technology, powered by the XOOLI, to help banks and lenders provide new hire training and accelerate career success as never before possible.”

The Mortgage Master™ Program, delivered on-line and as an App, provides approximately 50 hours of engaging, informative learning and leadership material that includes mortgage terminology, loan products, ethics, sales techniques and more. It provides the fundamental mechanics vital to every mortgage loan originator, including mortgage math, prequalification, loan program guidelines and compliance as it pertains to mortgage originations.

Developed by industry experts, Mortgage Master™ utilizes unique, active learning strategies on a state-of-the-art XOOLI gamification platform with text-to-voice technology to keep learners engaged and enthusiastic about the content. It fills a definitive need for fundamental education to serve as a base for pre-licensing education, sharpen skills of existing loan originators and enhance current proficiencies of even seasoned loan originators.

“Millennials we meet on campus tell us that us they are almost overwhelmed with the potential of entering into a lucrative high growth and meaningful profession of which they have barely hear of in college,” said a Mortgage Master™ customer. “The Mortgage Master™ Program saves valuable training time, opportunity costs and results in a knowledgeable, competent originator ready to begin producing from day one. We’re excited to deliver training that’s social and mobile on XOOLI, with an App designed for Loan Officer training and career mastery. ”

To learn more, please visit www.morfmedia.com.

About Morf Media, Inc.

Morf Media, Inc. is a social, mobile platform for HR talent development and training for the modern workforce. Made easy, fast, fun and socially oriented, XOOLI™ provides one to one leadership, skill building and training development, anytime, anywhere on a smart phone or tablet. XOOLI delivers interactive three minute courses via a variety of media, including text to voice and video. Its gamified social framework delivers feedback that empowers people to perform at their best while providing managers with reporting, metrics and communication tools to optimize talent management.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

The XOOLI Provides Best Practices to Improve Performance

Customer service is the cornerstone for businesses and as expectations grow, it becomes imperative for organizations to enhance the customer experience

High-quality metrics can be the prime differentiator between delivering good and great service. However, it is not enough to just adopt metrics. Companies need to continuously refine them to improve performance.

The XOOLI centralizes performance improvement with its systemized approach that blends customer satisfaction with continual improvement, providing a blended, measurable approach backed by statistical customer survey metrics.

XOOLI combines best practices that companies can adopt for high performance which includes:

Focus on Customer Experience: Customer demands are ever increasing and to stand out among competition, resolving issues and queries at the first go is critical. Employees need to have good listening skills as well as up-to-date information at hand for quick problem resolution, for improving response time and achieving a higher resolution rate. Companies must also train their employees to follow up with customers, anticipate related problems and exceed customer expectations.  The XOOLI incorporates Customer Satisfaction Surveys (C-Sats) for both internal and external customers that measure C-Sat and identifies areas for growth on an individual level.  The XOOLI becomes the central hub for companies to measure, train and reward employees based on real results.

Ensure a Satisfied Workforce: Though the customer remains central to a company, employees should not be neglected. Satisfied employees reflect a good company culture, have lower attrition rates and deliver better performance, ultimately ensuring satisfied customers. The XOOLI ensures that employees have access to advanced tools and technologies for increasing efficiency, a clear career growth, work-life balance and rewards or recognition for good performance. This leads to optimum productivity and higher employee satisfaction scores.

Use New Technology and Innovations: Companies must use effective strategy to plan staffing needs to match the customer requirements. The XOOLI provides a multi-channel approach to identify concern areas that can help companies deflect customer queries and improve the customer experience. This not only reduces costs but if delivered effectively, ensures high customer satisfaction.

Plan Ahead with Analytics: It is important for companies to not only deploy analytics but also incorporate new practices based on the insights. The XOOLI integrates predictive analytics which provides valuable insights to improve sales, marketing programs, manage risks, and retain employees. Using analytics, companies can identify all pain points of employees’ interactions with customers, and rectify these problems to improve interaction quality. Analytics can also help improve forecasting accuracy for companies by providing a deeper understanding of customer behavior, attitudes and preferences.

Drive Change from the Top: Business leaders are the link between goals and performance. As the strategic backbone of success for companies, metrics are best driven top-down from leaders to employees. The XOOLI provides technology that will ensure that metrics are applied across the organization and the entire workforce adheres to industry standards. Optimally deploying metrics can add immense value to the company and improve performance by unlocking business value, identifying opportunities, and motivating positive change.

The XOOLI is the technology solution for the modern workforce.  One that blends customer satisfaction, applied analytics and proven results.

Morf Media Inc. Mobile Training Platform Ignites Big Change in the Future Health of Wealth Management and Financial Services Talent

Mobile Game-like Talent Management and Compliance Training Platform from Morf Media Inc. Allows Financial Services Companies to Author, Train and Test on Company Policy, Industry and Regulatory Know-How with Smart Results

SAN FRANCISCO–(BUSINESS WIRE)–At Wall Street banks and financial services organizations, new hires and analysts must undergo intensive training and orientation programs on company policy, industry terms and regulatory mandates. Performance pressure to pass the training is high. Delivering an easy, fast and fun way to get training done on a smartphone or mobile device is what Morf Media Inc. today announced it is developing with its XOOLI™ Financial Services.

BUYCOURSESGAMECHANGINGHOME

“Morf Media technology is igniting big change in the future health of wealth-management firms and financial services companies with XOOLI Financial Services,” said Axel Von Schubert, cofounder and president of J.P. Capital Investments Ltd. “XOOLI meets a pent up demand for technology that allows companies to link individual performance to organizational strategy in a way that’s easy, effective, socially oriented and mobile.”

XOOLI™ Financial Services is a secure training platform as a service with a library of courses, including Anti-money Laundering and Cyber Security courses, developed by industry experts. XOOLI has built-in authoring capabilities, analytics, social challenge and gamified feedback features, measurement and monitoring tools—all accessible anytime, anywhere via a mobile device.

The XOOLI platform allows authors to easily add game elements to courses to encourage a habit of learning, such as daily Morf TRIVIA questions about a new compliance rule. The results can be published as a social news event which helps drive engagement across a department and organization. The Morf Platform measures results on an individual’s performance and provides recommended resources for fortifying an individual’s learning results. It leverages a variety of digital media, like videos, text to voice, virtual challenge coaches and rewards while delivering industry specific training—all measured and tracked by the platform’s reporting system. Now, new hires, loan officers and analysts can engage in company, industry and compliance training in a manner consistent with the way people want to learn, anytime, anywhere, and the way companies want to develop and manage their talent.

“Passing company training is a critical play in a lucrative career as a professional and as an analyst in the financial services industry,” said Roy Hanif, founder and chief revenue officer at Morf Media Inc. “Even an hour of critical training might be procrastinated until the last minute with old school approaches. We set out to change the training experience with XOOLI™ by making it easy to do on a mobile device with interactive modules that reinforce learning and achievement with rewards. Many companies are using our platform to provide daily Morf TRIVIA-like training games that level up to incentives—all designed to keep their employees, managers and executives abreast of new policies while on the go.”

To learn more, please visit www.morfmedia.com.

About Morf Media, Inc.

Morf Media, Inc. is a social, mobile platform for HR talent development and training for the modern workforce. Made easy, fast, fun and socially oriented, XOOLI™ provides one to one leadership, skill building and training development, anytime, anywhere on a smart phone or tablet. XOOLI delivers interactive three minute courses via a variety of media, including text to voice and video. Its gamified social framework delivers feedback that empowers people to perform at their best while providing managers with reporting, metrics and communication tools to optimize talent management.

Founded in 2013 by a seasoned management team, the company is based in San Francisco.

For more information about Morf Media, please visit: http://www.morfmedia.com

Contacts

Morf Media, Inc. USA
Heidi Wieland
Vice President Marketing
805-722-7413
Heidi@morfmedia.com

Gamifying Company Politics: Chou’s Corporate Player Types

Corporate Gamification Player Types
The Corporate Environment is a Terrible Game

Corporate Gamification Player Types

 

This post is a little different to what I usually write. It is not about my Octalysis Framework (but there are some core foundational principles derived from it), but rather on my observations after working with a significant amount of corporate companies.

Most employees dislike the politics and culture within their corporate environment for a multitude of reasons.

Your coworkers and allies are also your competitors.
You don’t know who is actually playing nice or pretending to play nice.
Sucking up seems to be more important than doing good work.
When working between departments, people would spend an hour explaining why they shouldn’t do something that would take 15 minutes.
People fight to claim credit and put the blame on others.
This has demoralized the motivation of many employees, which results in low productivity, bad-mouthing the company after work, and high turnover rate.

Of course, being a manager is extremely difficult too. You have to deal with this most fuzzy thing called human emotions. It’s confusing and irrational. Many of the smartest people in the world with ridiculous IQs were terrible at figuring out human feelings.

I remember many years ago, when my friends first entered the workforce, they would complain how their bosses are incompetent idiots that didn’t understand the business at all. However, I’m almost 100% certain that, besides a few exceptions, now that these friends are managers themselves, people under them are calling them incompetent idiots.

Clearly, it is very difficult being a good manager.

Based on my observations, I’ve created a quick player type matrix for the corporate environment so managers would have a strategy guide to follow. Keep in mind, this is not meant to be some great gamified player type theory that I spent years perfecting. There are many others like Richard Bartle and Andrzej Marczewski who have more robust gamified player type concepts that I highly recommend.

Gamifying Company Politics: Chou’s Corporate Player Types

Corporate Gamification Player Types.001

 

The key principle in my Corporate Player Types, is that I divide all employees into two characteristics: performance, and politics.

Performance simply means how well the employee can carry out their responsibilities. This factors in work ethics but is focused on end deliverables. If an employee works hard but cannot produce good work, then performance is low. However, this should NOT factor “business impact,” simply because business impact is a result of having both performance and political skills.

Politics means how good (or proactive) the employee is at making friends within the organization. These are people who regularly say nice things to others, ask coworkers out for lunch, and proactively try to impress their superiors. They also tend to make something harsh sound more pleasant to the ear, even if it means sugarcoating the information a little bit, or having slight exaggeration or omission. They aren’t “liars” in most socially acceptable standards, but they are very driven by extrinsic goals and therefore pick what they say carefully and strategically.

Any 2×2 matrix divides people into four different categories: Low Performance and Low Politics, High Performance but Low Politics, High Politics but Low Performance, and High Performance and High Politics.

Corporate Gamification Player Types

Gamified Player Type: Survivors

For the Low Performance and Low Politics quadrant, I call them “Survivors.” Survivors are there simply to collect a paycheck (Core Drive 4) and not get fired (Core Drive 8). As a result, they usually just work hard enough to collect their paychecks and not get fired, and then they stop exerting effort.

Survivors are not necessarily dumber or less efficient at what they do. More often than they are just not motivated or incentivized to do good work. Survivors often like to say things like, “Why should I do this? I won’t get paid more to do it.”1 or “Last year I did way more work but I didn’t get a bonus. There’s no point.”

Gamified Player Type: Performers

For the High Performance but Low Politics quadrant, I call them “Performers.” Performers are people who do great work and finish their deliverables in efficient and reliable manners. They are often the people that solve problems that no one else on the team can solve. However, they have a natural dislike (or ignorance) towards corporate politics, and therefore never spend the time to make friends or work on other peoples’ feelings and motivations.

Performers also don’t suck up to their bosses and would do career suicide moves like telling their VP, “I can’t go to your dinner party because I need to think about how to execute on the plan next week.” Performers usually dislikes those who are good at politics, thinking them as “phony” and “insincere.” They inherently believe that, “As long as I do a good job, I will be given my fair reward. That will show those fancy-mouth ass-kissers.”

Gamified Player Type: Politicians

For the Low Performance but High Politics quadrant, I call them “Politicians.” Politicians are people who don’t necessarily do great work (not terrible enough to get fired though), but they are good at mingling and making everyone like them. They would regularly invite coworkers and VPs to lunch, share secret gossip as if they were everyone’s best friend, and have a knack for claiming credit and recognition.

Politicians love having meetings to show how important they are, and often are very outspoken, especially with higher-level managers in them. When it comes to delivering the agreed work from the meetings, they often defer that to the Performers, and then report all the great things about it in the next week meeting, which makes it seem like they are doing good work again.

Politicians are not necessarily amoral, and organizations need them as people lubricants. They are simply keen on taking the most frictionless path to improving their careers. Politicians often contemplate “I need to invite the VP out for lunch this week and let him know how important of a role I took in the project.”

Gamified Player Type: Stars

Finally, for the High Performance and High Politics quadrant, I call them “Stars.” Stars are usually the individuals who rise to the top of an organization. They are great at delivering great work, but are also great at factoring in everyone’s feelings to make things happen.

Stars strive not only to perform on an individual level, but they try to get the entire group to perform too. They see work as their game, and they often work night and weekends to achieve the highest score they can possibly get. Stars often think of challenges like, “how do I get all the VP teams to cooperate so we can beat projections this year.”

Corporate Gamification Player Types

Observations from the Gamified Player Type Matrix

Above is the groundwork of the Corporate Matrix. With that laid out, there are a few things to note within these four groups.

First of all, in almost all organizations I have seen, the Survivors are the vast majority. Most people are not passionate about their companies, their work, or their bosses, but see these as a necessity to make a living. In comparison, the Performers and Politicians are the minorities within an organization, but they are usually the people that are making things happen. Finally, Stars are the extreme minority, and often there are only a handful of them within an organization.

More often than not, Performers look down upon Politicians, and believe that only hard work and great output should be rewarded. On the other hand, Politicians often like to make friends with Performers because they are “useful” for getting the deliverables out. “Even though the guy is arrogant and hard to work with, we put up with him because he can do amazing work.” They are also good at giving encouraging words to the Performers, “Hey Jennifer, it’s time to do the brilliant magic you do again. I don’t know how our group survives without you!”

Stars also like to work with Performers because of their strong and reliable deliverables, but they also utilize the skills of Politicians to push their agenda forward in meetings.

One of the most important things to observe through this Corporate Matrix, is that how you reward the Politicians completely determine the company culture. If Politicians are rewarded more within the organization, the Survivors then strive to become politicians themselves. Some will become successful, while some will not, but since the Survivors are the vast majority of a company’s workforce, now the majority is thinking about how to network with others and claiming credit over delivering good work.

What’s worse, is if the organization rewards the Politicians the most (which is often the case for those that know how to make superiors emotionally happy), Performers will drop down and become Survivors. This is because most Performers I have seen still have a distaste for playing politics, but now they no longer see the point of working hard. As a result, they stop exerting themselves and simply work hard enough to get a paycheck.

Gamified Corporate Player Types
So as you can see, when an organization rewards those who are good at political skills, not only will they have more Politicians, but they will have less Performers, which massively increases bureaucracy and decreases the firm’s market competitiveness.

Dominant Strategy within the Gamified Corporate Matrix

Corporate Gamification Player Types

With the key observations above, there are a few recommended dominant strategies to take if you find yourself in such an organization.

Motivate your Survivors to become Performers. Again, Survivors aren’t stupid, just not motivated to work hard. With this group, it is important to motivate them through good Human-Focused Design (8 Core Drives of Octalysis and Gamification) so they work harder and deliver great results. Give them more Core Drive 1: Epic Meaning & Calling, stronger senses of Core Drive 2: Development & Accomplishment, as well as Core Drive 3: Empowerment of Creativity & Feedback. If not, they are probably using their creativity in being amazing within the games they are playing outside of work anyway.
Discourage your Politicians. Politicians are fine, but they should not be the cultural focus for the organization. It’s good to say nice things, have lunch with coworkers, and develop better relationships with your superiors, but that should be done for Intrinsic Motivational Purposes (Core Drive 5: Social Influence & Relatedness is a Right Brain, hence Intrinsic, Core Drive). If employees do it for Extrinsic Motivation (Core Drive 4: Ownership & Possession, which is a Left Brain, hence Extrinsic, Core Drive), then it is no longer genuine nor productive for the organization.
Reward and Train the Performers. The Performers are doing great work for the organization, so they should be rewarded for it. However, their limitations lie in the fact that they are less good at leading and motivating others. Because of that, they should be given more leadership and interpersonal training (consider reading my Gamification book on Octaylsis ? ) so that they can eventually becomes Stars of the organization.
Reward and Empower the Stars. Most organizations are pretty good at doing this, mostly due to the credit of the Stars themselves, but it is important to heavily reward the Stars so they are retained and not snatched off by other companies. In addition, they should be empowered with more freedom and autonomy to move the company to greater heights.
Can you relate to this Corporate Matrix in your work place?

One of the reasons why my Octalysis Framework is so popular is because people can relate the knowledge to their own lives and the choices they have made. My hope is that people will feel the same way for the Corporate Matrix if they work at a large company.

Do you see the same tendencies in your workplace? Or do you see completely opposite trends? Do you agree with the suggested strategy, or have even better ways to deal with the workforce? I look forward to learning from you in the comments below.

Morf Media November 2015 News

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IN THIS ISSUE
• Global Companies Tap Morf Media Inc. to Mobilize Professional Training
• Morf Media Chief Compliance Officer Presents Quality Metrics Update at Society of Quality Assurance
• The Secret Sauce to Mentoring and Career Laddering for Millennials and the 2020 Workforce: Easy, Fast. Fun. Social.

Global Companies Tap Morf Media Inc. to Mobilize Professional Training

  •  Adoption of Smartphones for Personal Use Lays the Foundation for Businesses to Deliver Secure Professional Training on Devices People Already Carry in their Pockets
  •  More than 25% of the global population uses a smartphone to tap into data and for many these devices are the main entry point to the online world

With personal smartphone usage on the rise around the globe, companies are turning to Morf Media Inc., developer of a new social training delivery platform, to get professional business training and compliance training into the hands of their employees. The company today announced global training partners and customers are trans-forming their training content with Morf Media’s patented technologies to deliver professional instruction on devices people already have in their pockets.

As smartphone adoption rises, companies are increasingly allowing employees to use the same devices they use for personal activities to accomplish work.

MORE THAN 25% OF THE GLOBAL POPULATION USE SMARTPHONES TO LOOK UP DATA

More than one quarter of the global population is using smart phones for personal use and information searches. Adoption is growing at more than 12 percent, pointing to more than 2BN smart phones in use worldwide by 2016. Adoption of smartphones is now at critical mass in the U.S. with nearly two thirds of the population using their phones as the main entry point to online information, reports PEW in its 2015 study.1 According to Morf Media leadership, consumer usage lays the foundation for companies to deliver professional training to their workforce on their smartphones. “Consumers are now used to getting their information instantly on a smartphone,” said Roy Hanif, co-found-er and chief revenue officer at Morf Media Inc. “But professional training has lagged until now. Morf Media is doing for professional training what Fitbit is doing for fitness performance training. Companies in the life sciences, financial services and partners in GRC and training are looking to us to mobilize training for sales, professional business, technical skills and compliance training.”

According to a recent survey by PWS2, 20 percent of today’s global companies are making it a priority to update legacy and existing training content to be compatible with mobile technology. These companies are planning to complete the upgrade within the next three years. Spend for upgrading training technology and making content and systems mobile friendly will be their top priority.
“With the meteoric rise of smartphone adoption, global companies want to benefit from a mobilecentric training strategy,” said Axel Von Schubert, cofounder and president of J.P. Capital Investments Ltd. “Mobile training delivery is smart business, and Morf Media simplifies training for busy leaders, executives and staff on the go.”

  1. Pew Research Center, April, 2015, “The Smart-phone Difference”
  2. 2014 Workforce HR Technology survey.

FOR MORE INFORMATION ABOUT XOOLI™ VISIT morfmedia.com

 

Morf Media Chief Compliance Officer Presents Quality Metrics Update at Society of Quality Assurance

By Ms. Angela Bazigosangela-300x200
CHIEF COMPLIANCE OFFICER AND HEAD OF LIFE SCIENCES

At the Pacific Regional Chapter of the Society for Quality Assurance (PRCSQA), Angela Bazigos, Morf Media Inc. chief compliance officer and former chair of the PRCSQA presented an update on quality metrics, a key topic in the industry. Bazigos spoke about the FDA goal of strengthening their efforts to ensure that FDA-regulated products are not only demonstrated to be safe and effective–i.e. meet compliance, but also continually manufactured under strict quality standards. In her talk, Bazigos asked if the focus on regulatory compliance causes drug makers to lose sight of quality. By establishing an Office of Pharmaceutical Quality, she noted that the FDA hopes to spur pharmaceutical manufacturers to address batch process, packaging, and other problems impacting the supply chain. This lack of focus on quality has resulted in recalls, drug shortages, and other impacts on consumers.

With the increase in field alert reports, recalls have increased dramatically, and drug shortages due to component problems, delays, and capacity issues (quality) are increasing as well. “While the pharmaceutical industry itself is ultimately responsible for quality, and some plants are improving facilities, modernizing control platforms and process technologies, and rolling out quality-by-design (QbD) programs, the facts do not support the idea that there has been real improvement,” said Bazigos. “Take a cancer patient on a pretty special drug,” for example. The plant is registering 50 percent of batches failing. Does that sound like a validated process to you? With that many batches failing, you start running into availability issues. But a Form 483 is not going to get that drug in the patient’s hands any faster.”

Industry sources pointed out that other industries, like automotive, hospitals, and foodservice, measure things like employee turnover, hours of training, etc., to gauge quality. “The question is, are high training hours an indication of a commitment to quality, or do they signal repeated failures and employees taking longer to learn? What about the ratio of quality people on the team compared to manufacturing people? What is a good ratio? What ratio might trip an alarm?
Bazigos added: “We have to be efficient. Effective training is key. In fact, I advocate bringing training to the Boardroom. Linking training goals to executive compensation. Ultimately improving quality is at the heart of meeting compliance goals. FDA believes a careful analysis of quality metrics can help its agency better identify which facilities are at the highest risk for quality problems. Quality is also directly connected to a consistent supply of needed medications. The FDA believes that a company’s own robust quality measurement system, along with their quality measurements, can help manufacturers better identify factors that may predict manufacturing problems — and move us a step closer toward reducing and controlling these disruptions–which can help improve the quality of life for patients if not save lives.

 

The Secret Sauce to Mentoring and Career Laddering for Millennials and the 2020 Workforce: Easy, Fast. Fun. Social.

eduardo_300x200Eduardo Cervantes
CEO & PRESIDENT
MORF MEDIA INC

With the Baby Boomers moving ever-closer toward retirement, the demographics of the workforce are changing. This year alone, Millennials (those born between 1980 and 1999) comprise 34% of the work force, and that number will only in-crease as the Boomers retire. http://pewrsr.ch/1KAFrQ0 Why does this matter in the world of training? Be-cause the trainings you received in the 20th century, and that you are likely delivering to your employees today, don’t cut it with Millennials. They are a different breed of learners, and if the training culture of your company isn’t up to snuff by their standards, you will likely watch these young geniuses come and go, taking with them valuable human resource opportunities and wasting your time, money, and effort. http://bit.ly/1hfaZSB

What does 20th century professional training look like? What does compliance training look like? Much like an Industrial Revolution factory: top-down delivery style; one-size-fits-all education plan tethered to a classroom or desktop; potentially flat, unengaging content; minimal retention after a few days; and the motivation is one of “must do or else.” Even worse, it likely consumes copious amounts of productivity, and time that could be better spent enhancing your next terrific product or service.

Millennials want engagement. They want mobility and they want social feedback online.They want participation and connectivity, and they definitely expect technology. Imagine a training where, instead of human widgets all sitting obediently in their rows, trying to consume particle-board-dry information, there was dynamism. Imagine the energy in your company when new hires feel empowered to contribute to a training, are given a chance to express some ownership, and thus find a deeper meaning for themselves than just the acquisition of facts. Imagine that these trainings take place in a fraction of the time of the old-school model and are attended on mobile devices, giving employees the creativity and flexibility that has been a hallmark of the Millennial generation from the beginning. http://huff.to/1wRdH1Z

What I’m really talking about here is core motivations. We all have them. They are those basic core drives that are behind everything that we do, if we look long enough. These are things like accomplishment, epic meaning, and social influence, but also things like avoidance of pain, the fear of scarcity, and the need to cope with unpredictability. When these core motivations are activated, engagement increases, as does productivity, enjoyment, and efficiency. http://bit.ly/1D6TNHu

Yu Kai Chou, http://www.yukaichou.com, an expert at gamification, has identified 8 core drives that motivate us and has demonstrated how they can be activated through gamification to achieve person-al and corporate goals. But he is quick to point out that just tacking some gaming elements onto a training or product is not good enough; doing so can, in fact, even undercut your content when applied without an understanding of the core drives people need engaged to feel that the pursuit is worthwhile and enjoyable.

And this matters particularly with regard to Millennials, because they are tech-savvy enough to know smart gamification when they see it. Smart gamification isn’t just a facade; it is actually an experience they can feel and participate in, one in which they can exhibit their value as employees by having those core motivators activated. As Brian Burke also notes in his book Gamify, “We need to shift our focus to emotion-al engagement if we truly want to motivate people.” (p.17)

A quick look at these motivators illustrates their universality, as well as their emotive nature:
Epic meaning — that sense of working toward something greater than oneself
Accomplishment — feeling the satisfaction of completing a task set forth
Empowerment — increasing ones strength in a skill set or overall mastery
Ownership — taking pride in being part of something, willing to lead and take chances
Social influence — the desire to exhibit an effect upon those in one’s sphere
Scarcity — that sense that there is not enough and therefore taking a protective stance
Unpredictability — most things in life are beyond one’s control; developing coping mechanisms
Avoidance — pain and loss are to be avoided; developing strategies toward that end

It’s clear that purely transactional relationships with Millennial employees does not retain them. In the on-boarding process, training is one of the first experiences these new hires face. Smart gamification, utilizing core drives, is the secret sauce to motivate them to get on board, stay on board, and contribute the best this generation has to offer: vitality, creativity, flexibility, and generosity. Here’s to furthering the 21st century model of new hire, skills and compliance training! And the vibrant, connected world we have the opportunity to co-cre-ate with the Millennials who come through our doors.

 

INSIDE Morf Media

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. For the first time, a digital compliance training system, XOOLI™, provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 major companies in the financial services and life sciences industries, XOOLI™ is proving to be cost-effective and engaging. XOOLI™ delivers three-minute mini lessons with a personalized Virtual Coach using the Octalysis framework designed by world-renowned gamification designer, Yu-Kai Chou. The platform empowers professionals to train, reference policy details and get compliance training reminders on the go. XOOLI™ offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified enterprise compliance courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. Founded in 2013 by a seasoned management team, the company is based in  San Francisco. For more information, please visit www.morfmedia.com.

eduardo_300x200Mr. Eduardo Cervantes
CEO AND PRESIDENT
Eduardo has led three successful exits. He has managed large and small Cloud and Mobile companies in the US and Europe and provided excellent return to his venture investors. He started his career in M&A with Goldman Sachs and has led technology companies for 18 years.

 

 

Roy_300x200Mr. Roy Hanif
CHIEF REVENUE OFFICER AND FOUNDER OF MORF MEDIA INC. USA
Roy, is an entrepreneur who has launched numerous ventures in Silicon Valley and elsewhere. He has been a part of many successful enterprises, including such notable companies as Oracle Corp., Cisco Systems, PeopleSoft, NC International, Telenor M2M, and most recently, exiting OneDrum, which was acquired by Yammer.

 

 

Ginger_300x200Ms. Ginger Bell
SVP OF eLEARNING
Ginger is a renowned education specialist in the mortgage banking industry with more than 25 years experience delivering mission critical training and compliance training. Ginger has been awarded the Presidential Award by both the California and the Oregon Association of Mortgage Professionals for her commitment to bringing quality education to the banking industry.

 

 

Rudi_300x200Mr. Rudiger Diezmann
CHIEF TECHNOLOGY OFFICER
Rudi, Chief Product Officer, is one of the top software technology experts in the Silicon Valley, having served as Director of Development for Apple Corporation, CTO at Success Factors, Development Director at Adobe Systems, VP of Engineering at CyberArts, and head of technology at several successful Silicon Valley start-ups.

 

 

angela-300x200Ms. Angela Bazigos
CHIEF COMPLIANCE OFFICER AND HEAD OF LIFE SCIENCES
Honored by Stanford Who’s Who Registry for contributions to the Life Sciences Industry, Angela has more than 35 years of experience working with life sciences companies around the world. Most recently Bazigos was CCO for Prime Genomics, and held executive roles at Incyte Genomics, Roche and Counsyl among others.

 

 

Heidi_300x200Ms. Heidi Wieland
VP OF MARKETING
Heidi is an established tech marketing pro with start-up and blue chip experience with companies including Thomson Higher Education Publishing, Softbank, AOL (in partner marketing with HP and Apple), start ups 3Scale, Mesagraph (acquired by Twitter Europe) and DataPop (acquired by Criteo), Expertcity (GoToMyPC, GoToAssist, GoToMeeting, GoToWebinar and Citrix Online. She is a strategist who gets things done with metrics-driven brand, customer-focused, eco-system and analyst relations, PR, social and leadership marketing.

 

FOR MORE INFORMATION ABOUT XOOLI™ VISIT morfmedia.com

YuKai Chou Octalysis in XOOLI and Morf Learning

Ginger Bell Chats about Morf Learning TRID Compliance Training – Part 1 from Morf Media on Vimeo.

SAN FRANCISCO–(BUSINESS WIRE)–Morf Media Inc., developer of the next generation social training delivery platform for the mobile workforce, announced today that Morf Media product designer and gamification expert, Yu-Kai Chou, is a keynote at the Gamification World Congress 2015 #GWC15 in Barcelona this week. He is also offering an advanced workshop at the conference based on his Octalysis Gamification Framework.

Chou commented: “In 2015, gamification has moved from ‘hype’ to ‘how’ among companies and Fortune 500’s. Instead of talking about how sexy gamification is, companies are finally ready to approve budgets to try more gamified efforts. However, many companies only add superficial ‘game elements,’ into their products without fully understanding the psychology behind why these game elements work. This leads to ‘fluffy’ design and poor performances that look game-like but aren’t engaging at all. I can show organizations a better way to design products that people not only enjoy, but want to use the product as much as possible.”

Chou will discuss his views for implementing better gamification designs that drive business metrics through his Octalysis Framework. With the Octalysis Framework, a gamification designer must not simply understand how to create desired behaviors, but also to design for the nature of that motivation – is it Black Hat or White Hat? Extrinsic or Intrinsic? Long Term Empowerment or Short Term Urgency?

He will focus on how to use the Octalysis Framework to design motivating experiences that bring out our Eight Core Drives to completely meet any business objective, whether it would be to train employees as in the Morf Media social training platform, close sales, motivate employees, create obsessive users, or motivate oneself towards good habits.

“Yu-Kai’s world-class Octalysis gamification framework deeply informs Morf Media’s next generation social training platform,” said Eduardo Cervantes, CEO of Morf Media Inc. “Organizations and companies in the life sciences, healthcare and financial services are seeing how training on a smart phone made easy, fast and fun is changing behavior and attitudes among their mobile workforces, customers and partners.”

For more information about Mr. Chou’s Octalysis Gamification Framework and Morf Media Inc. please visithttp://morflearning.com/yu-kai/.

About Morf Media, Inc.

Morf Media, Inc. is the developer of Morf Learning™ and soon-to-be released XOOLI™, the game-changing training delivery platform, made easy, fast and fun. For the first time companies can provide one to one customized online training to their mobile workforce, partners and customers on a smart phone or tablet. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

For more information, please visit www.morfmedia.com.

Contacts

Morf Media, Inc. USA
Heidi Wieland
Vice President Marketing
805-722-7413
Heidi@morfmedia.com

Firing Your Best Friend

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Rick Williams, a partner in Newport’s New England practice, recently published this article on the web site of the Boston Business Journal.

The founding team of a new company will only succeed if they are committed to each other and committed to the success of the company. One of the most difficult barriers to growth is the transition of the leadership team from loyalty to performance as the essential qualification for leadership in the company.

New companies find customers and become profitable, but most don’t. Of those that achieve initial success, few are able to break through the barriers at $5 million to $15 million in revenues and grow to significant scale. We know the Bill Gates, Ken Olson and Steve Jobs examples of founding CEOs who grew their companies to big successes. They are exceptions to the more common pattern of companies growing to significance only when a new CEO with different skills takes over the company. Even when the CEO can make the transition, other key leaders will have to change.

Whether you are the CEO who wants to build your company to the next growth stage or a division or department head deciding whether your team is up to the challenge of material growth, you are faced with “Am I willing to fire my best friend. This is the gal or guy without whom this company and I could not have gotten to where we are.” Leaders who cannot make these changes will not be successful taking their companies through the next stage of growth.

These choices seem harsh and unfair. Not making key staffing changes limits the growth potential for the company. Other employees will not have opportunities that come with growth. Valuable contributions to the company’s customers and its community will be lost. Value creation opportunities for investors in the company and other stakeholders will also be lost.

Friendships with our colleagues grow when we work together over long hours to overcome the endless problems in any growing company. What could be more unfair than to say that those who were essential to the success of the team must move on once the company becomes successful. We all know the stories of new investors in the company gaining control and installing a new CEO to run the company.

Here is another perspective. Does the VP of sales who is very effective dealing directly with clients really want to become VP of a Sales and Marketing organization where she will have little direct client contact? Does the CEO who likes the excitement of founding a new company with a great new product really want to spend much of his time dealing with investors, HR issues, financing and process improvements?

Firing your best friend may be required. But the successful leader will also endeavor to find what is best for the loyal team members.

What You Must Get Right to Grow to Scale

  1. Start with where you want to go – a reality based plan with buy in from your board and leadership team.
  2. What are the capabilities needed to execute on the plan including the skills, style and temperament of the key leaders? What are the gaps?
  3. If you are the CEO or division leader, be honest with yourself. Are you the right person to lead the team through the next growth phase or should you have some other role?
  4. Are you prepared to select the team and measure their contribution by reasonably objective performance criteria rather than by their commitment to you and the company?
  5. Have you had a deep and honest conversation with your key leaders on what they want to be doing over the next 2 – 5 years – and how they will fit in?
  6. Does your company and its leadership team have the culture and values needed for challenges required for the next 2 – 5 years? Culture is very hard to change. If cultural change is required, how will you make that happen?

Only a no-holds-barred dialogue – with yourself and your team – can set the foundation for growing your company to significant scale.

About the Author

Rick’s expertise includes medical devices, financial services, real estate and  high tech. He is Board Chair of Point Care Technologies a medical device company selling proprietary instrumentation and reagents for HIV-AIDS testing  across the developing world. Rick also serves on the board of Amorphex Therapeutics, an innovative drug delivery company.

Social Innovation Summit 2015

Morf Media Vice President of Marketing Heidi Wieland and SVP E-Learning Ginger Bell Social @ Social Innovation Summit 2015 

SISDCPicThe Social Innovation Summit is a twice annual event taking place in Washington, DC and Silicon Valley, that represents a global convening of black swans and wayward thinkers. Where most bring together luminaries to explore the next big idea, we bring together those hungry not just to talk about the next big thing, but to build it.

Thirty Days After TRID Webinar

What Do We Know Now?”,the complimentary webinar will be led by industry experts Daniella Casseres, Esq., of Offit Kurman and Ginger Bell, SVP for e-learning at Morf Media, Inc. addressing Their focus is the questions and issues but TRID that have emerged since October. “Now that we have had some time to work with the rule, we have a better understanding of how best to complete the forms and meet the timing requirements,” said Ms. Bell.  “We’ll discuss the services a consumer can and cannot shop, tolerances and good faith, fee restrictions, and the timing and issuance of the Closing Disclosure.”

Gamification World Congress 2015

Morf Media Product Designer Yu-Kai Chou Keynotes #GWC15

“Octalysis Gamification Framework” by Yu-Kai Chou

In 2015, Gamification has moved from “hype” to “how” among companies and Fortune 500’s. Instead of talking about how sexy gamification is, companies are finally ready to approve budgets to try more gamified efforts. However, most companies only add superficial “game elements,” into their products without fully understanding the psychology behind why these game elements work. This leads to “fluffy” design and pour performances that look game-like but aren’t engaging at all. This workshop will be about how to implement better gamification designs that drive business metrics through Yu-kai Chou’s Octalysis Framework.

Morf Media CCO Angela Bazigos Keynotes at PRCSQA 2015

The Pacific Regional Chapter of the Society of Quality Assurance serves as the focal point for Research Quality Assurance interests in the region of California, Washington, Oregon, Idaho, Nevada, Hawaii, and Alaska. We encourage interactions among Quality Assurance professionals in government, industry and academia; and also sponsor educational programs in Quality Assurance.

PRCSQA 2015 Fall Training

4-5 November 2015
Reno, Nevada
Held at the Silver Legacy Resort Casino
Hosted by Charles River Laboratories

Morf Media Inc. Appoints Natalia Glatcovschi as Director of Sales for Life Sciences and Healthcare

Glatcovschi to Focus on Training for FDA Compliance, European Data Protection Act, Pharmaceutical, BioTech and Medical Device Regulatory Compliance

 

image1San Francisco, Calif. Oct 14, 2015 – Morf Media, Inc., shaping the future of compliance training for the mobile workforce with Morf Learning™ and XOOLI™ today announced that life sciences sales and customer service veteran, Natalia Glatcovschi has joined the company as Director of Sales Life Sciences and Healthcare accounts. She will focus on accelerating the onboarding process for new and existing customers for the upcoming commercial release of the new XOOLI Life Sciences and Healthcare courseware, developed by industry experts.

“Morf Media’s fast-paced start up culture is driven by seasoned professionals who are passionate putting training into the hands of every mobile worker with the device they already have in their pocket,” said Eduardo Cervantes, CEO of Morf Media, Inc. “We’re delighted to welcome Ms. Glatcovschi to our sales team to manage and grow our life sciences and healthcare business with customers and partners around the world.”

 

I’m thrilled to join the company to launch XOOLI for the life sciences,” said Glatcovschi. “This is the first social training delivery platform for the mobile workforce that makes training fast, fun and easy. That spells return on investment in ways that impact the bottom line. XOOLI is designed to speed learning, personalize rewards and turn training into a playbook for success.”

The company’s newest release offers complete training for companies doing business in Europe on the new European Union Data Protection Reform.

The EU Data Protection reform is designed to bring together better ways for people to feel safe while engaging with powerful communication, productivity and other digital technologies,” added Glatcovschi. “XOOLI allows companies to take action now to train their mobile workers to perform at their best, avoid compliance breaches, and powerfully contribute to the European Digital Single Market to live up to its capacity.”

 

About Morf Media, Inc.

Morf Media, Inc. is the developer of Morf Learning™ and soon-to-be released XOOLI™, the game-changing training delivery platform, made fast, fun and easy. For the first time companies can provide one to one customized online training to their mobile workforce, partners and customers on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, XOOLI is proving to be cost-effective and engaging with its game-style courseware, developed by vertical industry training experts. XOOLI delivers interactive three minute courses and a virtual Coach™ which empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a mobile platform-as-a-service, XOOLI offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

 

For more information, please visit www.morfmedia.com

 

For more, please visit www.morflearning.com

 

About Morf Media, Inc.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

October Newsletter

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NEWS IN THIS ISSUE

• Morf Media Inc., ComplianceOnline and MetricStream Host Medical Device Summit with Keynotes from FDA, Investors and Medical Device CEOs
• Global Enterprise Looks to Morf Media for an Effective Training Delivery Platform
• New Mortgage Master™ Online Program from the America’s Mortgage Institute and Morf Media Inc. Levels Up New Hire Training

Morf Media Inc., ComplianceOnline and MetricStream Host Medical Device Summit with Keynotes from FDA, Investors and Medical Device CEOs

Morf Media Inc., developer of Morf Learning™, and the soon to be released, XOOLI™ and ComplianceOnline, a division of MetricStream, hosted an innovative Medical Device Summit 2015 in San Diego, California, September 17-18, 2015 at the Hilton San Diego Bayfront. The sold-out conference was designed exclusively for regulatory compliance, risk, QA, audit functions, top management and investors interested in gaining training the best practices and future trends of medical device regulation.Attendees gained insight into leading-edge strategies from FDA and industry experts for risk management, unique device identification (UDI), recall, compliance, and Medical Device Single Audit Program (MDSAP) management. The summit afforded an opportunity for attendees to preview the latest digital compliance training capabilities offered by Morf Media Inc. and ComplianceOnline.

“The Medical Device Summit was a great success and we look forward to gathering again next year to deliver the innovative blend of quality metrics training, leadership in medical device development and investor insights,” said Angela, Bazigos, Morf Media Inc. chief compliance officer. “Attendees said they have not experienced such a unique blend at any other conference…it was best opportunity of the year to be in one place with their colleagues from around the world. “

The Medical Device Summit presented an opportunity for attendees to discuss trends and brief each other on best practices related to their respective industries. The expanded training format is designed to maximize learning, networking and discovery—all in one place with a relevant and thriving community.

“The Medical Device summit is an extraordinary gathering of regulators, ex-regulators, industry veterans and policy influencers,” Priyabrata Sahoo, director of ComplianceOnline. “Together we will share ideas and training on key compliance challenges. We are excited to offer this platform which will help attendees gain a 360 degree perspective of regulatory compliance while networking and sharing best practices with colleagues.

Global Enterprise Looks to Morf Media for an Effective Training Delivery Platform

Morf Media is preparing for an aggressive expansion into the world of enterprise training, in a market valued at $130BN across North America and abroad. The company is organizing a dedicated enterprise sales force focused on meeting the needs of global companies doing business in the European Union.

 

Three months after unveiling its first generation plat-form, Morf Learning™, with the goal of attracting leading content partners in the financial services and life sciences industries, Morf Media is seeing an unprecedented push from companies across industry to deliver data protection and risk management training on mobile devices and the Internet of Things (IoT). The patented Morf Media cloud platform, with game-like, three minute courseware and a personalized digital coach, offers staff, partners and consumers a simpler way to get business done, fill out detailed forms and accomplish sales, customer service and compliance training on the fly.
Partners are leveraging their content via Morf Media Inc. patented parsing technology (text, speech and video) with the latest brain science learning principles (drip learning) and brief training sessions to create audio books and other media that enhance both engagement and retention. Hundreds of morfed courses, to be released this month on the mobile social cloud platform, include the following:

 

than 350 million mobile workers traveling between the U.S and Europe this year, need to get up to speed on the new laws. Companies doing business abroad—especially life sciences firms—are turning to Morf Media for a more effective way to provide training to their mobile workforce. These companies are serious about transparency and meeting their goals. In fact many are bringing compliance training to the boardroom to ensure they are meeting compliance at every level while ultimate delivering safe life enhancing products to patients.”
“Simplifying company-wide risk management is now at hand, literally, said Eduardo Cervantes, CEO of Morf Media Inc. “Morf Media takes the boring out of training… for new hires and Millennials, customers and partners — we all want a fast, fun and easy way to make training payoff.”
“Companies of all sizes like Merck and Touchstone Technologies Silicon Valley, biotech leaders and medical device start ups and leaders in governance risk and compliance (GRC) solutions like Metric-Stream and Compliance Online are looking to Morf Media for a more effective way to reach the global mobile workforce,” said Roy Hanif, co-founder and chief revenue officer at Morf Media Inc. “With the rise of the mobile workforce, many of which are new hire Millennials, we’re ramping up our enterprise focus to provide the right solutions for companies that do business around the world.”

 

Morf Media Inc. Reveals the “Secret Sauce” of Online Career Training for Millennials and Mortgage Professionals at MBA Annual 2015

Morf Media Inc. SVP e-Learning Ginger Bell and Co-Founder Roy Hanif Demo Social Training Delivery Platform with New Hire Courseware Built to be Social, Mobile, Easy, Fast and Fun

 

San Diego, CA–Oct. 21, 2015 – At the Mortgage Banking Association Annual Conference 2015, industry innovators and leaders met with Morf Media Inc. SVP of e-Learning, Ginger Bell and Morf Media Inc. cofounder, Roy Hanif, to see the new social training platform for mortgage industry professionals. Bell showed new Morf Media training and mentoring courseware that is social, mobile, easy, fast and fun to use on a smartphone or mobile device.

Individualized, Smart, Social, Fast & Fun: The Secret Sauce to Gen Y Engagement

 

“The online courses on the Morf Media platform are designed to “morf” in response to an individual’s progress, providing specific and virtual coaching,” said Hanif. “The product also offers game-like capabilities for an individual to compete with other team members and earn rewards as progress is made. The solution offers managers a quick and easy way to get reporting on an individual’s progress and compare with other staff performance.”

 

IMG_1893Bell commented on why this matters in the world of training. “The trainings you received in the 20th century, and that you are likely delivering to your employees today, don’t cut it with Millennials. They are a different breed of learners, and if the training culture of your company isn’t up to snuff by their standards, you will likely watch these young geniuses come and go, taking with them valuable human resource opportunities and wasting your time, money, and effort.” http://bit.ly/1hfaZSB

 

According to Bell, a veteran training expert, and in accordance with many studies on Gen Y, Millennials want engagement. They want mobility and they want social feedback online. They want participation and connectivity, and they definitely expect technology. Bell, stated, “Imagine a training where, instead of human widgets all sitting obediently in their rows, trying to consume particle-board-dry information, there is dynamism. Imagine the energy in your company when new hires feel empowered to contribute to a training, are given a chance to express some ownership, and thus find a deeper meaning for themselves than just the acquisition of facts. Imagine that these trainings take place in a fraction of the time of the old-school model. They are attended on mobile devices, giving employees the creativity and flexibility that has been a hallmark of the Millennial generation from the beginning. http://huff.to/1wRdH1Z That is what we are building into the Morf Media platform right from the start.”

 

“It’s clear that purely transactional relationships with Millennial employees do not retain them,” said Axel von Schubert, Morf Media Inc. co-founder and president of J.P. Capital Investments Ltd. “In the on-boarding process, training is one of the first experiences new hires face. Smart design and gamification utilizing core drives, are the ingredients of the secret sauce that motivates Gen Y to get on board, stay on board, and contribute the best this generation has to offer: vitality, creativity, flexibility, and generosity.”

 

To learn more, please visit www.morflearning.com

About Morf Media, Inc.

Morf Media, Inc. is the developer of Morf Learning™ and soon-to-be released XOOLI™, the game-changing training delivery platform, made fast, fun and easy. For the first time companies can provide one to one customized online training to their mobile workforce, partners and customers on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, XOOLI is proving to be cost-effective and engaging with its game-style courseware, developed by vertical industry training experts. XOOLI delivers interactive three minute courses and a virtual Coach™ which empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a mobile platform-as-a-service, XOOLI offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

 

For more information, please visit www.morfmedia.com.

 

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Global Companies Tap Morf Media Inc. to Mobilize Professional Training

·       Adoption of Smartphones for Personal Use Lays the Foundation for Businesses to Deliver Secure Professional Training on Devices People Already Carry in their Pockets

·       More than 25% of the global population uses a smartphone to tap into data and for many these devices are the main entry point to the online world

 

San Francisco, Calif. Oct 1, 2015 – With personal smartphone usage on the rise around the globe, companies are turning to Morf Media Inc., developer of a new social training delivery platform, to get professional business training and compliance training into the hands of their employees. The company today announced global training partners and customers are transforming their training content with Morf Media’s patented technologies to deliver professional instruction on devices people already have in their pockets.

 

iStock_000037768532_Large_MenuApp_HRAs smartphone adoption rises, companies are increasingly allowing employees to use the same devices they use for personal activities to accomplish work.

 

More than 25% of the Global Population Use Smartphones to Look Up Data

More than one quarter of the global population is using smart phones for personal use and information searches. Adoption is growing at more than 12 percent, pointing to more than 2BN smart phones in use worldwide by 2016. Adoption of smartphones is now at critical mass in the U.S with nearly two thirds of the population using their phones as the main entry point to online information, reports PEW in its 2015 study.(1) According to Morf Media leadership, consumer usage lays the foundation for companies to deliver professional training to their workforce on their smartphones. “Consumers are now used to getting their information instantly on a smartphone,” said Roy Hanif, co-founder and chief revenue officer at Morf Media Inc. “But professional training has lagged until now. Morf Media is doing for professional training what Fitbit is doing for fitness performance training. Companies in the life sciences, financial services and partners in GRC and training are looking to us to mobilize training for sales, professional business, technical skills and compliance training.”

 

According to a recent survey by PWS (2), 20 percent of today’s global companies are making it a priority to update legacy and existing training content to be compatible with mobile technology. These companies are planning to complete the upgrade within the next three years. Spend for upgrading training technology and making content and systems mobile friendly will be their top priority.

 

“With the meteoric rise of smartphone adoption, global companies want to benefit from a mobile-centric training strategy,” said Axel Von Schubert, cofounder and president of J.P. Capital Investments Ltd. “Mobile training delivery is smart business, and Morf Media simplifies training for busy leaders, executives and staff on the go.”

 

1, Pew Research Center, April, 2015, “The Smartphone Difference”

2, 2014 Workforce HR Technology survey

 

About Morf Media, Inc.

Morf Media, Inc. is the developer of Morf Learning™ and soon to be released XOOLI™, the game-changing training delivery platform, made fast, fun and easy. For the first time companies can provide one to one customized online training to their mobile workforce, partners and customers on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, XOOLI is proving to be cost-effective and engaging with its game-style courseware, developed by vertical industry training experts. XOOLI delivers interactive three minute courses and a virtual Coach™ which empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a mobile platform-as-a-service, XOOLI offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

 

For more information, please visit www.morfmedia.com.

 

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

Global Enterprise Looks to Morf Media Inc. for Effective Training Delivery Platform for the Mobile Workforce

·       Momentum is Strong for Morf Media Inc. in key global training market estimated at $130 BN with 15% CAGR – Not including IoT applications

  • Company Builds Enterprise Sales Force with Focus Across EU

·       New Regulatory Compliance in the Cloud and Data Protection for Global Companies Doing Business in the EU; Focus on FDA and Life Sciences

  • Morf Media Inc. Cloud Platform Delivers to Laptops, Tablets iOS and Android to Meet Needs of 350+ Million Mobile Workers in U.S. and EU.

 

San Francisco, Calif. Sept 29, 2015 – Morf Media Inc. today announced it is preparing for an aggressive expansion into the world of enterprise training, valued at $130BN across North America and abroad. The company is organizing a dedicated enterprise sales force focused on meeting the needs of global companies doing business in the European Union.

Three months after unveiling its first generation platform, Morf Learning™, with the goal of attracting leading content partners in the financial services and life sciences industries, Morf Media is seeing an unprecedented push from companies across industry to deliver data protection and risk management training on mobile devices and the Internet of Things (IoT). The patented Morf Media cloud platform, with game-like, three minute courseware and a personalized digital coach, offers staff, partners and consumers a simpler way to get business done, fill out detailed forms and accomplish sales, customer service and compliance training on the fly.

Partners are leveraging their content via Morf Media Inc. patented parsing technology (text, speech and video) with the latest brain science learning principles (drip learning) and brief training sessions to create audio books and other media that enhance both engagement and retention. Hundreds of morfed courses, to be released this month on the mobile social cloud platform, include the following:

  • European Data Protection Reform
  • Regulatory Compliance in the Cloud
  • FDA Inspection Program Overview
  • General Principles of Clinical Vaccine Development
  • Export Certificates for Medical Devices

 

“Momentum continues to accelerate,” said cofounder and early stage investor Axel Von Schubert, president of J.P. Capital Investments Ltd., “With ever more stringent regulations coming into effect, more than 350 million mobile workers traveling between the U.S and Europe this year, need to get up to speed on the new laws. Companies doing business abroad—especially life sciences firms–are turning to Morf Media for a more effective way to provide training to their mobile workforce. These companies are serious about transparency and meeting their goals. In fact many are bringing compliance training to the boardroom to ensure they are meeting compliance at every level while ultimate delivering safe life enhancing products to patients.”

“Simplifying company-wide risk management is now at hand, literally, said Eduardo Cervantes, CEO of Morf Media Inc. “Morf Media takes the boring out of training…for new hires and Millennials, customers and partners – we all want a fast, fun and easy way to make training payoff.”

“Companies of all sizes like Merck and Touchstone Technologies Silicon Valley, biotech leaders and medical device start ups and leaders in goverance risk and compliance (GRC) solutions like MetricStream and Compliance Online are looking to Morf Media for a more effective way to reach the global mobile workforce,” said Roy Hanif, co-founder and chief revenue officer at Morf Media Inc. “With the rise of the mobile workforce, many of which are new hire Millennials, we’re ramping up our enterprise focus to provide the right solutions for companies that do business around the world.”

About Morf Media, Inc.

Morf Media, Inc. is the developer of XOOLI™, the game-changing training delivery platform, made fast, fun and easy. For the first time companies can provide one to one customized online training to their mobile workforce, partners and customers on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, XOOLI is proving to be cost-effective and engaging with its game-style courseware, developed by vertical industry training experts. XOOLI delivers interactive three minute courses and a virtual Coach™ which empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a mobile platform-as-a-service, XOOLI offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

 

For more information, please visit www.morfmedia.com.

 

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

Using Training to Bring Compliance to Boardrooms

angela-300x200

wsjAngela Bazigos, chief compliance officer at Morf Media Inc., which offers mobile  compliance training to companies, talks about the importance of having board members  trained about compliance, and the necessity of linking executive compensation with a  company’s compliance goals.

What are your duties as chief compliance officer?

Ms. Bazigos: I joined Morf Media as the chief compliance officer and I am being ratified  as a board member. I have several duties. The first is to create a compliance culture  within Morf Media, the second is to create compliance training for the life sciences  industry. I am working with the executive staff to strategically implement compliance  across the corporation.

How have you gone about creating that culture?

Ms. Bazigos: We want to avoid silos. Compliance is very fragmented. Usually you see  many companies for each compliance effort have a silo—a pharma company needs  pharma compliance, it needs safety compliance, financial compliance–but they are  different groups and all operate independently. Companies should create a C-suite-level  position to lead compliance, then create a committee that will run compliance across the  organization.

We also model the methodology of compliance as a strategic advantage. We are  implementing our methodology as an executive training program with technology and  courseware that can help our clients implement this at their sites. We are partnering with  software vendors that can implement company-wide risk management and compliance  software that can produce executive- and board-level reports.

What are common compliance challenges you encounter in your role at Morf?

Ms. Bazigos: As in any small company, the demand for our products outpaces the  availability of our resources. Consequently, we have implemented a partnering program,  where our carefully and rigorously vetted partners can provide the expertise and  resources…for our clients.

How does training aid in spreading compliance?

Ms. Bazigos: What we want to do is create training as a leading indicator of a company’s  compliance. We want to create training to take with you on your phone or tablet so you  can do training away from the office. Training is delivered in three-minute chunks, and  after every three minutes the user gets a set of questions to test how well they  understood. If they are not doing well, Morf works with the user to figure out other ways to  deliver that message until the user is able to pass the test and move on. We hear from  companies that say they don’t have money to do training but then they spend 10 times  what they would have spent on training on correcting the mistakes that occurred because  people were not trained.

How is technology and social media changing the way you conduct training?

Ms. Bazigos: People’s way of learning has stopped being one where you give them  something for an hour or an hour and a half and expect them to pay attention. Attention  spans have shrunk to three minutes, so if you deliver training in three-minute chunks it  goes in at a time when the attention span is active.

Are boards and senior executives more interested now in compliance training?

Ms. Bazigos: At the beginning there was no awareness from the board, the penalties  weren’t particularly severe. Now the needle has almost swung to other side; compliance  and things like audits and inspections are not more frequent but the penalties are a lot  more onerous. Also, it used to be serious compliance violations would take three, four  years to resolve. Now they take seven years to resolve and part of that is because of a  lack of understanding of compliance by the company and by the board.

Why is it important to tie compliance to executive compensation?

Ms. Bazigos: The CEO has to keep the board happy or else. Because compliance is not  part of the goals and objectives, all these things happen in the background, they are  hidden. In my mind every executive and manager, right down to the director level, should  have compliance goals that come down from the board and those goals need to be tied to  the business goals. What we are bringing together is additional training and saying, OK,  let’s find a way to put compliance into the CEO’s goals and objectives. It’s very rare to  see a 10-K filing with CEO goals. I would love to see a way to rate compliance readiness.

What do you see as some of the major compliance challenges in the life sciences  currently?

Ms. Bazigos: Morf Media recently conducted a survey to determine the latest challenges  and we discovered they cover three major themes. First, compliance is publicized by  management but not necessarily modeled or supported. Executive management and the  board have no knowledge of either the value or the issues of compliance, other than ‘it’s  needed for an inspection.’ This results in an inconsistent message to the employees.

Second, today’s training methods are often described as ‘a lot of PowerPoint and not enough getting to the point.’ Compliance training can now become a compelling  interactive experience that can be played as a social activity, while offering individualized  virtual coaching for remediation. Individual rote learning simply does not work.

Third, the  cost of training is high–whether it’s the cost of the training itself or pulling people out of  their productive job to attend training. [By offering] training on the go, finally we can  remove the barrier caused by the competition between training and people’s time and  budget.

Download the PDF here: Using Training to Bring Compliance to Boardrooms_WSJ

Seven U.S. Food and Drug Administration Experts to Deliver Quality Metrics Update at Medical Device Summit 2015.

Morf Media Inc., ComplianceOnline and MetricStream Host FDA Speakers to Help Managers in Life Sciences Companies Know What They Must Do to Leverage the New Quality Guidance

Register here to attend the full two day event designed exclusively for governance, risk and compliance training for companies in the Life Sciences.

San Francisco, Calif. September 15, 2015 – A few weeks ago, the U.S. Food and Drug Administration (FDA) took an important step in advancing the quality of medications with the release of draft guidance for the pharmaceutical and Medical Devices industries called, “Request for Quality Metrics.” In two days, at the Medical Device Summit 2015 hosted by Morf Media Inc., ComplianceOnline and MetricStream, eight FDA experts will discuss what managers at pharmaceutical and medical device companies need to know to leverage the new metrics. Register here for more information about the event.

 

The FDA experts will focus on what managers need to know to leverage the new guidelines. They will discuss how the FDA will evaluate the quality of the facilities and the processes that manufacturers use to make FDA-regulated drugs, biologics and Medical Devices. Manufacturers and suppliers will also get an overview of how to conduct their own robust quality measurements on their own products.

Morf Media Inc. chief compliance officer and co-chair of Medical Device Summit 2015 Angela Bazigos stated it’s critically important for patients, health care professionals, caregivers, payers, and others to have confidence in how medications and Medical Devices are made. “Quality metrics,” she added, “or the measures used to assess the quality of drug biologic and medical device manufacturing, can help the FDA achieve their goal of strengthening their efforts to ensure that FDA-regulated products are not only demonstrated to be safe and effective, but also continually manufactured under strict quality standards. We’re delighted to team with MetricStream, the market leader in governance, risk and compliance solutions and ComplianceOnline, the largest GRC advisory network, to present this extraordinary panel of FDA experts.”

According to Bazigos, the FDA believes a careful analysis of quality metrics can help its agency better identify which facilities are at the highest risk for quality problems. “Quality is also directly connected to a consistent supply of needed medications and medical devices,” added Bazigos. “Over the years, disruptions in supply occurred due to manufacturing production flaws. The FDA believes that a company’s own robust quality measurement system, along with their quality measurements, can help manufacturers better identify factors that may predict manufacturing problems – and move us a step closer toward reducing and controlling these disruptions—which can help improve the quality of life for patients if not save lives.

For more information about registration for the Medical Device Summit 2015, visi

For more, please visit www.morflearning.com

About MetricStream

MetricStream is the market leader in enterprise-wide Governance, Risk, Compliance (GRC) and Quality Management Solutions. MetricStream solutions are used by leading global corporations in diverse industries such as Financial Services, Healthcare, Life Sciences, Energy and Utilities, Food, Retail, CPG, Government, Hi-Tech and Manufacturing to manage their risk management programs, quality management processes, regulatory and industry-mandated compliance and other corporate governance initiatives. MetricStream’s customers include UBS, Société Générale, Pfizer, Philips, Cummins, Kellogg’s, Mondelez International, SanDisk, and NetApp.

 

MetricStream also owns and operates the www.ComplianceOnline.com portal – the largest GRC advisory network and one of the largest GRC communities. MetricStream is headquartered in Palo Alto, California, USA (www.metricstream.com).

 

 

About Morf Media, Inc. USA

 

Morf Media Inc. is morfing the way companies can deliver sales, customers service and compliance training content, anytime, anywhere with Morf Playbook™, a fast, fun and easy training delivery platform. For the first time, Morf Playbook offers the power and the simplicity to author and deliver one-to-one training to millions, anytime, anywhere. With XOOLI gamified three minute mini courses and virtual Coach,™ a validation engine and an analytics dashboard–XOOLI is a complete system for managers and professionals to level up training on a smartphone or tablet and perform at their best while managing governance and compliance on a sustained basis. Founded in 2013, Morf Media Inc. USA and Morf Labs are based in San Francisco. For more information, please visit www.morfmedia.com.

 

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Experts Medical Device Summit 2015 Hosted by Compliance Online, MetricStream and Morf Media Inc. Nearly Sold Out

Only 20 Tickets Still Available for the Premier Life Sciences Leadership and Investor Event in San Diego September 17-18, 2015

 

San Francisco, Calif. September 14, 2015 – Morf Media Inc., developer of next generation training delivery platforms, including soon-to-be released XOOLI™ and Morf Learning, and ComplianceOnline, a division of MetricStream, today announced that the Medical Device Summit 2015 is nearly sold out. Managers are urged to register here this week to secure their seats at this premier conference in San Diego, California, on September 17-18, 2015 at the Hilton San Diego Bayfront.

 

The Medical Device Summit 2015 agenda is packed with presentations that span topics on Medical Device Bioresearch Monitoring and Medical Device Single Audit Program (MDSAP) and Other Third Party Programs to Investor Strategy Sessions. Important business sessions will include leadership platforms such as Bringing Compliance to the Boardroom and showing Compliance as a Merger and Acquisition Strategy.

 

Global business leaders, regulatory experts, compliance officers and technology experts will converge at the Medical Device Summit 2015 in San Diego to debate the momentum, economic impact and viability of meeting strategic compliance goals. The summit is focused on delivering the training and the information life sciences companies need to ensure quality and patient safety while tapping into innovation and speeding products to market – all while taking a strategic approach to managing compliance in today’s global economy. “Working with ComplianceOnline and MetricStream to build this premier event for life sciences companies allows us to team up with the best minds in life sciences today,” said Eduardo Cervantes, Morf Media Inc. CEO. “I look forward to meeting and networking with colleagues, debating in the sessions, seeing next generation technology unveiled and the fun at the after events…Medical Device Summit 2015 is a winner for getting a clear view of the business opportunities in store.”

San Diego promises to be a great location for the summit, offering world-class dining and attractions, built on a rich history and unique culture. With hundreds of daily flights to international locations, and a thriving downtown, San Diego is an enjoyable destination.

For more about Morf Media Inc and Morf Learning, please visit www.morflearning.com

About MetricStream

MetricStream is the market leader in enterprise-wide Governance, Risk, Compliance (GRC) and Quality Management Solutions. MetricStream solutions are used by leading global corporations in diverse industries such as Financial Services, Healthcare, Life Sciences, Energy and Utilities, Food, Retail, CPG, Government, Hi-Tech and Manufacturing to manage their risk management programs, quality management processes, regulatory and industry-mandated compliance and other corporate governance initiatives. MetricStream’s customers include UBS, Société Générale, Pfizer, Philips, Cummins, Kellogg’s, Mondelez International, SanDisk, and NetApp.

 

MetricStream also owns and operates the www.ComplianceOnline.com portal – the largest GRC advisory network and one of the largest GRC communities. MetricStream is headquartered in Palo Alto, California, USA (www.metricstream.com).

 

 

About Morf Media, Inc.

Morf Media, Inc. is transforming training into playbooks for the mobile workforce. For the first time companies can provide one to one training to millions of customers, staff and partners on a smart phone or tablet. Targeting companies in highly regulated industries, including financial services and life sciences, Morf Media makes training fast, fun, easy and mobile. With its proprietary XOOLIs,™ interactive three minute mini courses and a virtual Coach,™ Morf Media training delivery platform empowers professionals to transform content into effective, engaging digital playbooks that help people fill out forms properly, engage in compliance training, reference policy details and get reminders and compliance notifications on the go. Morf Media offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

 

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Morf Media Inc. CEO Joins Life Sciences Leaders to Discuss the Strategic Impact of Meeting Compliance Goals at Medical Device Summit 2015

“Compliance Goals and Targets Need to be Part of Executives’ Compensation Goals and Reported in a Company’s Annual Report”

 

San Francisco, Calif. August 19, 2015 – International business, regulatory experts, compliance officers and technology leaders will converge at the Medical Device Summit 2015 in San Diego to debate the momentum, economic impact and viability of meeting strategic compliance goals given the need for innovation in today’s global economy. Morf Media Inc. today announced its CEO Eduardo Cervantes will join a panel of experts at the Summit to discuss the value of bringing compliance to the boardroom.

 

Cervantes joins Mark Mitchell, SVP Corporate Development MetricStream and business head for ComplianceOnline; Rick Williams of Newport Board Group New England Practice and chairman of Point Care Technology; and Dr. Ronald Weissman of Performance Works. They will present their war stories on tying compliance targets to executive compensation. Veteran industry compliance trainer and newly appointed Morf Media chief compliance officer Angela Bazigos will moderate the discussion.

 

The discussion will focus on both themes of using Compliance as Insurance and using Compliance as a Best Practice. “When looking at Compliance as Insurance, I would suggest that you look at the cost of non-compliance across the organization,” said Bazigos. “You can get some of these numbers from recent fines and indictments of companies of the same size. Latest high fine I saw was for $4.3 Billion. Or, from enforcement numbers given by regulations. E.g. in the case of the new regulation for European Data Protection Reform: this regulation currently proposes fines of 5% of annual revenue for non-compliance. Knowing this, you can determine how much compliance with this regulation is worth to your company.”

 

The other way to look at compliance is as industry best practices combined with training: compliance consists of defining a set of processes that are efficient yet safeguard patient and / or consumer processes, and being trained on and following those processes very carefully. Cervantes stated, “The chief compliance officer (CCO) needs to work with the Board to be able to educate the Board on the importance of compliance and the cost savings achieved with an effective compliance program. Achievement of compliance targets is a leading indicator for the company’s annual performance.”

Mitchell of MetricStream stated, “A great way to control, enhance and report on compliance is through compliance training. Companies need to create multi-year training plans aimed at increasing training frequency and use of tracking metrics that enable executive management to measure the level of compliance of their employees. This needs to be reported to executive management on a quarterly basis and corrective and preventive action needs to be taken when the results do not meet expectations.”

 

“The bottom line is that meeting compliance targets and goals helps ensure patient and consumer safety at the most efficient cost,” said Weissman. “Timelines for bringing a product to market must ensure regulatory procedures are fully met. Beyond this, the most effective compliance is proactive compliance, automated monitoring and detection of potential risks before they become violations.”

 

Bazigos added: “Training is a fundamental part of the compliant organization. Training needs to be detailed and extensive and delivered in a way that enables the trainee to absorb the material and be able to recall it under adverse conditions. Training technologies need to immerse the trainee in the material, and becomes a simulation exercise of the real world instead of just something that you memorize. Training needs to address every part of the person’s job, otherwise anything left to chance will most likely be the thing that will break when “what you get” appears.”

 

About Morf Media, Inc.

Morf Media, Inc. is transforming enterprise compliance training into playbooks for the mobile workforce. For the first time a digital training system, Morf Learning,™ provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging with its game-style courseware. With its proprietary XOOLIs,™ interactive three minute mini courses and a virtual Compliance Coach,™ Morf Learning empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a platform-as-a-service, Morf Learning offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

 

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Morf Media Inc. Adds Operations Expert Danny Escobar to its Start Up Dream Team San Francisco, CA

For Immediate Release
San Francisco, CA – August 18, 2015

Morf Media, Inc., shaping the 2020 workforce today with Morf Learning™ mobile game-like digital compliance training, is growing its start-up team. Danny Escobar is joining the company, reporting to Morf Media Inc. CEO Eduardo Cervantes, to manage company operations in the U.S. Working with the management team, Escobar will be responsible for contributing to the development and implementation of organizational policies and practices.

“As a senior operations manager with years of Fortune 500 and start up experience, I am delighted to welcome Danny Escobar to the team,” said Cervantes. “He brings the expertise to manage systems, processes and policies in support of our mission and rapid growth as innovators in compliance training for the mobile workforce.”

Morf Media Inc. is the developer of the fully gamified compliance training platform, Morf Learning. Now in pilot with more than 100 hundred companies in highly regulated industries, Morf Learning is designed with a full range of interactive training media, including video, audio and text to flexibly serve the learning and media preferences of individuals across any size organization around the world. Delivering online training via mobile devices, Morf Learning is a complete learning platform with patented technologies that simplify course authoring, deployment, learning and performance tracking. Morf Learning delivers personalized XOOLIs™– gamified mini lessons of three minutes or less, that level up to the next concept upon mastery or provide feedback for remediation.

“As Morf Media grows the team, our customer base, partner affiliations and operations around the world, I look forward to driving the initiatives in the management team and organizationally that contribute to long-term operational excellence,” said Escobar. “It’s exciting to be a part of the innovation taking place with next generation training and mentorship for the mobile workforce with Morf Learning.”

For more information about Morf Learning, please visit www.morfmedia.com
Twitter @morfmediainc
LinkedIn: www.linkedin.com/company/morf-media

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. For the first time, a digital compliance training system, Morf Learning™, provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 major companies in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging. Morf Learning offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. Founded in 2013 by a seasoned management team, the company is based in San Francisco. For more information, please visit www.morfmedia.com.

Contact:

Heidi Wieland
Vice President Marketing
Morf Media, Inc. USA
805-722-7413
Heidi@morfmedia.com

Morf Media Inc. CEO Joins Life Sciences Leaders to Discuss the Strategic Impact of Meeting Compliance Goals at Medical Device Summit 2015

“Compliance Goals and Targets Need to be Part of Executives’ Compensation Goals and Reported in a Company’s Annual Report”

 

San Francisco, Calif. August 19, 2015 – International business, regulatory experts, compliance officers and technology leaders will converge at the Medical Device Summit 2015 in San Diego to debate the momentum, economic impact and viability of meeting strategic compliance goals given the need for innovation in today’s global economy. Morf Media Inc. today announced its CEO Eduardo Cervantes will join a panel of experts at the Summit to discuss the value of bringing compliance to the boardroom.

Cervantes joins Mark Mitchell, SVP Corporate Development MetricStream and business head for ComplianceOnline; Rick Williams of Newport Board Group New England Practice and chairman of Point Care Technology; and Dr. Ronald Weissman of Performance Works. They will present their war stories on tying compliance targets to executive compensation. Veteran industry compliance trainer and newly appointed Morf Media chief compliance officer Angela Bazigos will moderate the discussion.

The discussion will focus on both themes of using Compliance as Insurance and using Compliance as a Best Practice. “When looking at Compliance as Insurance, I would suggest that you look at the cost of non-compliance across the organization,” said Bazigos. “You can get some of these numbers from recent fines and indictments of companies of the same size. Latest high fine I saw was for $4.3 Billion. Or, from enforcement numbers given by regulations. E.g. in the case of the new regulation for European Data Protection Reform: this regulation currently proposes fines of 5% of annual revenue for non-compliance. Knowing this, you can determine how much compliance with this regulation is worth to your company.”

eduardo_300x200The other way to look at compliance is as industry best practices combined with training: compliance consists of defining a set of processes that are efficient yet safeguard patient and / or consumer processes, and being trained on and following those processes very carefully. Cervantes stated, “The chief compliance officer (CCO) needs to work with the Board to be able to educate the Board on the importance of compliance and the cost savings achieved with an effective compliance program. Achievement of compliance targets is a leading indicator for the company’s annual performance.”

Mitchell of MetricStream stated, “A great way to control, enhance and report on compliance is through compliance training. Companies need to create multi-year training plans aimed at increasing training frequency and use of tracking metrics that enable executive management to measure the level of compliance of their employees. This needs to be reported to executive management on a quarterly basis and corrective and preventive action needs to be taken when the results do not meet expectations.”

“The bottom line is that meeting compliance targets and goals helps ensure patient and consumer safety at the most efficient cost,” said Weissman. “Timelines for bringing a product to market must ensure regulatory procedures are fully met. Beyond this, the most effective compliance is proactive compliance, automated monitoring and detection of potential risks before they become violations.

Bazigos added: “Training is a fundamental part of the compliant organization. Training needs to be detailed and extensive and delivered in a way that enables the trainee to absorb the material and be able to recall it under adverse conditions. Training technologies need to immerse the trainee in the material, and becomes a simulation exercise of the real world instead of just something that you memorize. Training needs to address every part of the person’s job, otherwise anything left to chance will most likely be the thing that will break when “what you get” appears.”

About Morf Media, Inc.

Morf Media, Inc. is transforming enterprise compliance training into playbooks for the mobile workforce. For the first time a digital training system, Morf Learning,™ provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging with its game-style courseware. With its proprietary XOOLIs,™ interactive three minute mini courses and a virtual Compliance Coach,™ Morf Learning empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a platform-as-a-service, Morf Learning offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

 

 

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland
Vice President Marketing of Morf Media, Inc. USA
805-722-7413
Heidi@morfmedia.com

Morf Media Inc. and ComplianceOnline

For Immediate Release
morfmediasquare

 

 

Morf Media Inc. and ComplianceOnline Speed Path to Learning, Networking and Discovery at Medical Device Summit 2015

Designed Exclusively for Compliance, Risk and Safety Management Professionals Interested In the Best Practices and Future Trends of Medical Device Regulation

Register for Early Bird Pricing Before August 3, 2015

 

 

San Francisco, Calif. July 23, 2015Morf Media Inc., developer of Morf Learning™, and ComplianceOnline, a division of MetricStream, today announced plans for hosting their Medical Device Summit 2015 in San Diego, California, September 17-18, 2015 at the Hilton San Diego Bayfront. The conference is designed exclusively for regulatory compliance, risk, QA, audit functions, top management and investors interested in the best practices and future trends of medical device regulation. Register here for early bird pricing before August 3, 2015.

Attendees will gain insight into leading-edge strategies from industry experts for risk management, unique device identification (UDI), recall, compliance. Medical Device Single Audit Program (MDSAP) management and more and more while benefiting from learning and networking opportunities alongside peers at global companies. Additionally the summit affords an opportunity to discover the latest digital compliance training capabilities offered by Morf Media Inc. and ComplianceOnline.

“The Medical Device Summit is the best opportunity of the year to be in one place with your colleagues from around the world,” said Angela, Bazigos, Morf Media Inc. chief compliance officer. “I’m especially excited to engage with our partners and customers in learning and sharing more about the latest trends in risk management and manufacturing. I look forward to discussing Morf Learning, our cloud solution for delivering enterprise compliance training to the mobile workforce, and how Morf Media Inc. is harnessing mobile computing for training efficiency and advantage. Plus I’m looking forward to presenting the new digital courses on the Morf Learning platform designed to help our customers deliver training that is effective and aligned with strategic goals.”

The Medical Device Summit is an opportunity for attendees to discuss trends and brief each other on best practices related to their respective industries. The expanded training format is designed to maximize learning, networking and discovery—all in one place with a relevant and thriving community.

“The Medical Device summit is an extraordinary gathering of regulators, ex-regulators, industry veterans and policy influencers,” Priyabrata Sahoo, director of ComplianceOnline. “Together we will share ideas and training on key compliance challenges. We are excited to offer this platform which will help attendees gain a 360 degree perspective of regulatory compliance while networking and sharing best practices with colleagues.

San Diego promises to be a great location for the summit, offering world-class dining and attractions, built on a rich history and unique culture. With hundreds of daily flights to international locations, and a thriving downtown, San Diego is an enjoyable destination.

For more about Morf Media Inc and Morf Learning, please visit www.morflearning.com

Twitter @morfmediainc
LinkedIn: www.linkedin.com/company/morf-media

 

About ComplianceOnline

ComplianceOnline is a leading provider of regulatory compliance trainings for companies and professionals in regulated industries. ComplianceOnline has successfully trained over 45,000 professionals from 9,000 companies to comply with the requirements of regulatory agencies. ComplianceOnline is headquartered in Palo Alto, California and can be reached at http://www.complianceonline.com.

ComplianceOnline is owned and operated by MetricStream. MetricStream (http://www.metricstream.com) is a market leader in Enterprise-wide Governance, Risk, Compliance (GRC) and Quality Management Solutions for global corporations.

MetricStream DBA ComplianceOnline is the market leader in enterprise-wide Governance, Risk, Compliance (GRC) and Quality Management Solutions. MetricStream solutions are used by leading global corporations in diverse industries such as Financial Services, Healthcare, Life Sciences, Energy and Utilities, Food, Retail, CPG, Government, Hi-Tech and Manufacturing to manage their risk management programs, quality management processes, regulatory and industry-mandated compliance and other corporate governance initiatives. MetricStream’s customers include UBS, Société Générale, Pfizer, Philips, Cummins, Kellogg’s, Mondelez International, SanDisk, and NetApp.

 

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. For the first time, a digital compliance training system, Morf Learning™, provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 major companies in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging. Morf Learning offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. Founded in 2013 by a seasoned management team, the company is based in San Francisco. For more information, please visit www.morfmedia.com.

 

 

Contact:

Heidi Wieland
Vice President Marketing
Morf Media, Inc. USA
805-722-7413
Heidi@morfmedia.com

 

TRID News

quiz

TRID TRIVIA Game Shows More than 30% of its Mortgage Industry Players Are Guessing the Wrong Answers

Avoid the Non-Trivial Costs of Non-Compliance by Engaging in Training Now Said Morf Media Inc. SVP e-Learning Ginger Bell

San Francisco, Calif. July 21, 2015Morf Media, Inc., developer of Morf Learning digital compliance training, today announced its new Trivia game helps check understanding of the major changes outlined in the TILA-RESPA Integrated Disclosure rule issued by the Consumer Financial Protection Bureau (CFPB). Results of the daily TRID TRIVIA game show that 30 percent of its players on average are guessing with the wrong answers. Ginger Bell, SVP-eLearning at Morf Media, stated that this result points to the need for mortgage lenders, real estate agents and title and escrow professionals to get the training they need to understand the regulatory changes.

“When more than 62% of those questioned do not know the correct definition of business day for the Loan Estimate, for example, we have a problem,” said Bell. “Now that the Consumer Financial Protection Bureau announced a final on the deadline today for meeting TRID compliance, it’s time to take action. The Morf Learning digital TRID course provides the training to help you avoid the ‘Gotcha’s that will Getcha’—the penalties of non-compliance.”

Penalties for Non-compliance

The costs for non-compliance are not trivial. According to the CFPB, penalties for violations are now assessed per day and it is important to have a comprehensive plan in place for compliance.  Violations are as follows:

“Knowing” violations—$1,000,000 per day

“Reckless” violations—$25,000 per day

Other violations—$5,000 per day

“Morf Learning is designed to address TRID details,” said Bell. “Already in use by many of the leaders in mortgage banking, Morf Learning is fun, fast and mobile and allows you to perform at your best.”

Morf Learning is the first mobile game-like compliance training platform with a complete TRID training curriculum, designed by Bell and leading industry partners.  It’s available as a complete course for $25 until October 3, 2015

 

Detailed Course Overview:

·         Overview of the new TILA/RESPA rule
·         How these changes will dramatically lengthen the sales timelines
·         Positive changes for mortgage brokers and disclosures
·         Pre-application requirements and what this means for the pre-approval process
·         Application strategies
·         Imposing Fees: what, when and how
·         Increased mandatory waiting periods
·         Rule changes regarding the definition of “Business Days”
·         Delivery receipt confirmation for different delivery methods
·         Required change tolerances, limitations and timeline impact
·         Pro-active planning to incorporate these changes
·         How to educate the community on what to do about these changes.
To learn more about Morf Learning TRID compliance course, contact Heidi.deishl@morfmedia.com or call (571) 201-0579.

 

For more, please visit www.morflearning.com

 

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. For the first time, a digital compliance training system, Morf Learning™, provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 major companies in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging. Morf Learning delivers three-minute mini lessons with a personalized Virtual Coach™ developed using the Octalysis framework designed by world-renowned gamification leader, Yu-Kai Chou. The platform empowers professionals to train, reference policy details and get compliance training reminders on the go. Morf Learning offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. Founded in 2013 by a seasoned management team, the company is based in San Francisco. For more information, please visit www.morfmedia.com.

 

Contact:

Heidi Wieland
Vice President Marketing
Morf Media, Inc. USA
805-722-7413
Heidi@morfmedia.com

FirstFunding, Morf Media Inc. and Plaza Home Mortgage Help Mortgage Originators Manage Compliance Change

morfmediasquareSan Francisco, Calif. July 15, 2015 – Morf Media Inc. shaping the future of compliance training for the mobile workforce, today announced FirstFunding, a leading warehouse lender and Plaza Home Mortgage are co-hosting compliance training conducted by Morf Media Inc. education and training executive Ginger Bell.  Register here for the special overview on the sweeping changes that will be enforced by Consumer Financial Protection Bureau (CFPB), the United States Department of Housing and Urban Development (HUD) and regulatory agencies.

Morf Media Inc. SVP e-Learning Ginger Bell Trains Mortgage Originators on TRID Change
Morf Media Inc. SVP e-Learning Ginger Bell Trains Mortgage Originators on TRID Change

 

Bell stated, “The TRID change will be the most radical change many of us have ever seen in our careers. It’s imperative that we are on the front end of this process to educate our community. This training will give you an overview and I promise attendees will not have to engage in a stress test at the end to test for their TRID fitness on the TRIDmill.”

For more, please visit www.morflearning.com

 

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. For the first time, a digital compliance training system, Morf Learning™, provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 major companies in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging. Morf Learning delivers three-minute mini lessons with a personalized Virtual Coach™ developed using the Octalysis framework designed by world-renowned gamification leader, Yu-Kai Chou. The platform empowers professionals to train, reference policy details and get compliance training reminders on the go. Morf Learning offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. Founded in 2013 by a seasoned management team, the company is based in San Francisco. For more information, please visit www.morfmedia.com.

Contact:

Heidi Wieland
Vice President Marketing
Morf Media, Inc. USA
805-722-7413
Heidi@morfmedia.com

Morf Media Inc. Announces Cost-Effective Digital Training for Global Companies to Prepare for the European Data Protection Regulation

angela-300x200Morf Learning Compliance Training for the Mobile Workforce Delivers a Complete Course via Mobile Devices on New GDPR Regulations

San Francisco, Calif. July 9, 2015 – Businesses operating across Europe are evaluating their needs to make adjustments to their business practices to meet the requirements of the new European Union (EU) General Data Protection Regulations (GDPR). The law, expected to go into effect this year, obliges organizations to protect personal data and data processing practices while doing business within the EU.

Morf Media Inc., today announced it is developing cost-effective enterprise compliance training on GDPR with Morf Learning™. Purpose built for enterprise compliance training, Morf Learning delivers the courseware, the metrics and the reporting for companies to prepare and implement procedures for the new regulation. The course includes the following:

  •  What the EU Data Protection Regulation is
  • How the new regulation will likely change the level of security or protection of personal data across EU member states
  • How the EU’sData Protection Directive foresees specific rules for the transfer of personal data outside the EU to ensure the best possible protection of exported data
  • How US businesses will be impacted by new demands from individuals in the EU regarding use of their personal data

“Every day within the EU, businesses, public authorities and individuals transfer vast amounts of personal data across borders,” said Angela Bazigos, CCO at Morf Media Inc. “Conflicting data protection rules in different countries can disrupt international exchanges. Morf Learning delivers the training on the common EU rules that have been established to ensure that personal data has a high standard of protection across the EU. The course also provides the training on rights to complain and obtain redress if data is misused in any of the EU member states.”

“The benefit of GDPR combines modernized data protection rules with reporting consolidation,” said Axel Von Schubert, Morf Media Inc. member of the board and director of international business development. “It’s purported to simplify oversight and points to the need for enterprise-wide management, training and reporting. Morf Learning is designed to do just that by delivering compliance training for the mobile workforce across the borderless enterprise.”

Morf Learning, provides one to one digital training on mobile devices. Now in pilot with more than 100 major companies in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging. It offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. The EU GDPR is one of the many certified compliance courses available on the Morf Learning platform.

“The EU Data Protection reform is designed to bring together better ways for people to feel safe while engaging with powerful communication, productivity and other digital technologies,” said Eduardo Cervantes, CEO of Morf Media Inc. “Morf Learning lets companies take action now to train their mobile workers to perform at their best, avoid compliance breaches, and powerfully contribute to the European Digital Single Market to live up to its potential.”

For more, please visit www.morflearning.com

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. For the first time, a digital compliance training system, Morf Learning™, provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 major companies in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging. Morf Learning offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. Founded in 2013 by a seasoned management team, the company is based in San Francisco. For more information, please visit www.morfmedia.com.

Contact:

Heidi Wieland

Vice President Marketing

Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

Freedom Mortgage Hosts Morf Media Inc. Ginger Bell in a National Mortgage Professional Webinar on the New TILA/RESPA Integrated Disclosures (TRID) Rule

Morf Media Financial Services Compliance Training Expert
Morf Media Financial Services Compliance Training Expert

San Francisco, Calif. June 24, 2015Morf Media, Inc., shaping the future of compliance training for the mobile workforce, today announced Freedom Mortgage is hosting a National Mortgage Professional webinar conducted by Morf Media Inc. education and training executive Ginger Bell and other industry leaders. Register here for the special overview on the new TILA/RESPA Integrated Disclosures (TRID) rule.

Bell will share her expertise on the sweeping changes that will be enforced by Consumer Financial Protection Bureau (CFPB), the United States Department of Housing and Urban Development (HUD) and regulatory agencies beginning this year. She will deliver an overview on what mortgage originators need to know, and provide insights on the benefits of proactively communicating the new rule to agents.

Bell stated, “This will be the most radical change many of us have ever seen in our careers. It’s imperative that we are on the front end of this process to educate our community. We want our business andr partners to do more than survive the change. We want our businesses to thrive. Real-estate agents need to know the dramatic changes that will go into effect soon.”

Program Overview:

How these changes will dramatically lengthen the sales timelinesOverview of the new TILA/RESPA rule

  • Positive changes for mortgage brokers and disclosures
  • Pre-application requirements and what this means for the pre-approval process
  • Application strategies
  • Imposing Fees: what, when and how
  • Increased mandatory waiting periods
  • Rule changes regarding the definition of “Business Days”
  • Delivery receipt confirmation for different delivery methods
  • Required change tolerances, limitations and timeline impact
  • Pro-active planning to incorporate these changes
  • How to educate the community on what to do about these changes

The webinar is intended to provide an overview of what mortgage originators need to know. For a step-by-step course that shows proof of preparation, online TRID compliance training is available via Morf Learning now. Developed by veteran training experts, including Bell and gamification leader, Yu-Kai Chou, the Morf Learning TRID course provides an engaging playbook for companies of any size to help their teams perform at the top of their game. To learn more about Morf Learning TRID compliance course, contact Heidi.deishl@morfmedia.com or call (571) 201-0579.

For more, please visit www.morflearning.com

 

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. For the first time, a digital compliance training system, Morf Learning™, provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 major companies in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging. Morf Learning delivers three-minute mini lessons with a personalized Virtual Coach™ developed using the Octalysis framework designed by world-renowned gamification leader, Yu-Kai Chou. The platform empowers professionals to train, reference policy details and get compliance training reminders on the go. Morf Learning offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. Founded in 2013 by a seasoned management team, the company is based in San Francisco. For more information, please visit www.morfmedia.com.

 

Contact:

Heidi Wieland

Vice President Marketing

Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

For more, please visit www.morflearning.com

 

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce. For the first time, a digital compliance training system, Morf Learning™, provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 major companies in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging. Morf Learning delivers three-minute mini lessons with a personalized Virtual Coach™ developed using the Octalysis framework designed by world-renowned gamification leader, Yu-Kai Chou. The platform empowers professionals to train, reference policy details and get compliance training reminders on the go. Morf Learning offers secure centralized reporting on an individual’s progress, course completion and other behavioral data. The platform includes a library of certified courses, and offers an easy to use built-in authoring solution for rapid development and deployment of custom, company-specific policies and alerts. Founded in 2013 by a seasoned management team, the company is based in San Francisco. For more information, please visit www.morfmedia.com.

 

Contact:

Heidi Wieland

Vice President Marketing

Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

Morf Media Inc. Accelerates Development of Digital Compliance Training in the Life Sciences

 How to Prepare for, Manage and Respond to an FDA Investigation
Angela Bazigos, Morf Media Inc. CCO, Delivers Training Course on How to Prepare for, Manage and Respond to an FDA Investigation

Companies Are Ready to Update Legacy Platforms with Simpler, Faster Training Solutions to Master Regulatory Compliance and Achieve Higher Levels of Operational Efficiency 

San Francisco, Calif. June 24, 2015Morf Media, Inc., shaping the future of compliance training for the mobile workforce, today announced it is accelerating development of its digital compliance training for life sciences companies. Recently appointed life sciences training expert Angela Bazigos is spearheading the expansion of the company’s library of certified courses to be delivered on the innovative Morf Learning™ compliance training platform.

The Morf Learning platform is secure, scalable and easy to use on mobile devices or online. As a cloud platform, it is designed to help life sciences companies deliver training to their mobile teams and professional workers in remote locations, anytime, anywhere. Morf Learning is purpose built to deliver cost-effective and engaging training with its game-style course design. For managers, Morf Learning offers built-in authoring tools for developing company specific training. The administrative platform delivers metrics on individual and team training performance and reporting for record-keeping and audits. Morf Learning offers training that is easy to implement, is fun to use, offers rapid deployment and compliance training proof of preparedness.

Bazigos commented that in today’s demanding markets, life sciences companies are increasingly seeking updated solutions to accelerate the integration of people, regulatory processes and technology as a competitive market advantage. “Life sciences companies-large and small-are faced with the most stringent regulatory challenges coupled with rising costs and shrinking time to market. Bringing products faster to market is the imperative. The medical device sector faces unprecedented challenges as manufacturers are looking to increase business, while other sectors within life sciences also seek to ensure compliance with current regulations. They want to deliver innovative new therapies and deal with the challenges of globalization and rapidly changing technologies. In any case training needs to be current, available and effective to help speed operational effectiveness.”
“Recent trends suggest that many companies are modernizing and consolidating legacy applications at an accelerated pace to streamline business operations,” added Bazigos. “With Morf Learning as a cloud subscription, it’s simpler for companies and IT staff to rapidly scale training. That’s one of the reasons I am excited about working on the development of the Morf Learning platform for companies doing business around the world.”

The Morf Learning platform as a service offers a library of certified course content that is delivered in an innovative way to delight and engage trainees with its mobile game-like interactive media, personalized virtual coach and reward system. Morf Learning offers powerful analytics and reporting tools that manage an individual’s progress, strengths and areas needed for improvement, proof of examination for audits and more. For the first time, companies can deploy one-to-one digital compliance training to every employee on a variety of mobile devices.

The courses in development on the Morf Learning platform include the following:

  • Writing Effective Standard Operating Procedures
  • FDA Initiatives and Regulatory Trends
  • FDA Globalization Trends
  • Preparing for, Hosting and Managing FDA Inspections
  • 21 CFR 11 Compliance
  • QMS Effectiveness
  • CAPA and Complaint Handling
  • FDA Compliance and Enforcement Strategies and Operations Registration andListing and Inspection Initiatives/TrendsFDA Import Operations
  • FDA Recall Operations
  • Device Export Approvals and Certificates
  • Device Premarket Submissions and Approvals
  • FDA Adverse Reporting Operations Deconstructing Warning Letters
  • Cosmetics: How are they Regulated

 

More than 100 customers and partners in highly regulated industries are in pilot now with Morf Learning. For more, please visit www.morflearning.com

 

About Morf Media, Inc.

Morf Media, Inc. is transforming enterprise compliance training into playbooks for the mobile workforce. For the first time a digital training system, Morf Learning,™ provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging with its game-style courseware. Morf Learning with XOOLIs™ delivers interactive three minute courses and a virtual Compliance Coach,™ which empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a mobile platform-as-a-service, Morf Learning offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

 

For more information about Morf Media, please visit: http://www.morfmedia.com.

 

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing

Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

 

Life Sciences Compliance Expert Angela Bazigos Joins Morf Media as Chief Compliance Officer and Head of Life Sciences Business

Angela Delivers Training Course on How to Prepare for, Manage and Respond to an FDA Investigation
Angela Delivers Training Course on How to Prepare for, Manage and Respond to an FDA Investigation

Brings 35 Years of Domain Depth to the Morf Media Leadership Team to Drive Strategic Software Training Solutions to Life Sciences Organizations Around the World

San Francisco, Calif. June 4, 2015Morf Media, Inc., shaping the future of compliance training for the mobile workforce with Morf Learning,™ today announced that Angela Bazigos is joining its executive team as chief compliance officer (CCO)and head of its life sciences business unit. Bazigos will help drive the company’s leadership initiatives in providing strategic compliance training software solutions to life sciences organizations around the world. She will report to Morf Media CEO, Eduardo Cervantes

Bazigos has more than 35 years of experience within the pharmaceutical, biopharmaceutical and medical device industries in the areas of software and process development and quality assurance. Bazigos was CCO for Prime Genomics, and held executive management roles at Incyte Genomics, Roche, Counsyl and acted on behalf of the CEO for Regulatory Affairs at PMI.

Bazigos has guided companies in achieving industry mandates for monitoring compliance standards including Good Laboratory Practices (GLP), Good Clinical Practice (GCP), Good Manufacturing Practice (GMP) and 21 CFR 11 (CFR = Code of Federal Regulations), the international ethical and scientific quality standard for designing, conducting, recording, and reporting trials that involve the participation of human subjects.

She delivers training on GLP, GCP, GMP, Medical Device regulatory standards and 21 CFR 11. She holds a patent solution aimed at accelerating software compliance. Bazigos is a former president of the Pacific Regional Chapter of the Society of Quality Assurance (PRCSQA), a member of the Society for Quality Assurance, (SQA CVIC), American Society for Quality Training, Certification & Networks (ASQ), the Drug Information Association (DIA) and Regulatory Affairs Professionals Society (RAPS).

She works closely with the Food and Drug Administration (FDA) on behalf of her clients, and consults to life science investor groups as well as to Pharma / Biotech / Medical Device companies on compliance matters, including strategy, submissions, quality assurance and remediations following action by the FDA.

More recently, Bazigos co-authored Computerized Systems in Clinical Research/Current Data Quality and Data Integrity Concepts with FDA, DIA and Academia. She was on the board for UC Berkeley’s Business School for Executive Education in Life Sciences and is now on the Stanford Who’s Who Registry for contributions to the Life Sciences industry.

“I am delighted to welcome someone of Bazigos caliber to our team,” said Eduardo Cervantes, Morf Media Inc. CEO. “She brings the deep domain expertise and energy to Morf Media that will help us more firmly establish Morf Learning with our customers while accelerating business growth in the life sciences, the financial services and other highly regulated industries.”

Morf Learning leverages human-focused design, gamification, interactive media, personalization and brain science to engage professionals in highly effective compliance training processes. More than 100 customers and partners in highly regulated industries are in pilot now with Morf Learning. For more, please visit www.morflearning.com

 

About Morf Media, Inc.

Morf Media, Inc. is transforming enterprise compliance training into playbooks for the mobile workforce. For the first time a digital training system, Morf Learning,™ provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging with its game-style courseware. Morf Learning with XOOLIs™ delivers interactive three minute courses and a virtual Compliance Coach,™ which empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a mobile platform-as-a-service, Morf Learning offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

Morf Media Inc. Joins Mortgage Industry Leaders at National MBA Secondary Market to Define the Future of Training

ec“Modern professionals need digital training tools in order to perform at their best and get their job done from anywhere,” said Eduardo Cervantes, CEO of Morf Media, Inc. “For the first time, companies of all sizes can afford to provide personalized digital compliance training to millions of mobile workers with Morf Learning.”

Morf Media is working closely with partners in highly regulated industries to enable interactive training that’s cost effective while offering endusers an engaging mobile-game like experience. The company is delivering its first course for TILA-RESPA training to the mortgage banking industry based on the intense pressure to respond to changes mandated by the Consumer Financial Protection Bureau. Millions of mortgage banking professionals need to know the new rule that is to go into effect on August 1, 2015. “Since January, I have met with loan originators in major cities across the nation to deliver live training as an overview of the rule,” said Ginger Bell, SVP of e-Learning at Morf Media. “Until now, training solutions have not been flexible enough to easily and cost-effectively accommodate the demand. But Morf Learning is changing that as the premier mortgage industry digital training platform on mobile devices.”

CEOs and senior management from Accenture, Arch MI, the Consumer Financial Protection Bureau, FirstFunding, Flagstar, Freedom Mortgage, LeaderOne, National Mortgage Compliance News, Plaza Home Mortgage and Radian commented that the Morf Learning™ platform was “impressive” and a “game changer” for the industry.

“Within our industry, we have four initiatives: Monetize, Modernize, Mobilize and Attract Entrepreneurial Millennials,” said Jim Dunkerley, CEO of FirstFunding. “The Morf Learning platform gives an effective training platform to help us implement these four initiatives while making sure our future is not only ready for change but can capitalize on performing at our best.”

The TRID compliance course loaded in the Morf Learning platform is now in pilot, with general release in June. Morf Learning is a game-style mobile platform as a service with built in authoring and validation tools for rapid policy development and deployment. Morf Learning offers a portal of certified compliance courseware validated by industry experts, training consultants and legal partners. Morf Learning delivers three minute training playbooks with gamification and a virtual coach for on the spot reference information on red-flag issues as well as a personalized learning and development tutor.

“Professionals across the mortgage industry eco-system including mortgage investors, risk managers, lenders, insurers, wholesale, correspondent mortgage brokers and warehouse lenders are partnering with us on the Morf Learning pilot,” said Heidi Wieland, VP of Marketing at Morf Media, Inc. “Together we are transforming enterprise training into the best playbooks for business in this highly regulated industry with Morf Learning.”

To learn more about Morf Learning, please visit www.morflearning.com

About Morf Media, Inc.

Morf Media, Inc. is transforming enterprise compliance training into playbooks for the mobile workforce. For the first time a digital training system, Morf Learning,™ provides one to one training to millions on a smart phone or tablet. Now in pilot with more than 100 companies and partners in the financial services and life sciences industries, Morf Learning is proving to be cost-effective and engaging with its game-style courseware. With its proprietary XOOLIs,™ interactive three minute mini courses and a virtual Compliance Coach,™ Morf Learning empowers professionals to train, reference policy details and get reminders and compliance notifications on the go. As a platform-as-a-service, Morf Learning offers secure centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Founded in 2013 by a seasoned management team, the company is based in San Francisco.

 

For more information about Morf Media, please visit: http://www.morfmedia.com.

 

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

 

Morf Media Inc. and NewLeaf Wholesale Empower San Diego Mortgage Originators to Become TRID Experts

morf_mediaSan Diego, CA – May 14, 2015 – Morf Media Inc., leader in enterprise compliance training for the mobile workforce, today announced NewLeaf Wholesale is co-hosting TILA-RESPA (TRID) training with Morf Media, Inc. SVP of e-Learning Ginger Bell. The veteran mortgage industry training expert will present upcoming regulatory changes that impact real-estate loans. Register for the session here.

“This workshop co-sponsored by NewLeaf Wholesale is for originators and will highlight the important upcoming TILA/RESPA Integrated Disclosure changes so that you can communicate and educate the changes with your Real Estate Partners,” stated Bell. “We will highlight the new rules and provide tools and resources to help originators understand the changes and gain valuable information to share the changes with your agents.

In this seminar, mortgage originators will gain insights, tools, tips and training to prepare for the new processes, deadlines and archiving rules associated with meeting TRID compliance. In a step by step process, Bell shows how attendees can become experts on the new rule.

TRID consolidates four existing disclosures for closed-end credit transactions secured by real property. The forms being replaced by TRID are:

  • Good Faith Estimate (GFE)
  • Initial Truth-in-Lending Disclosure
  • HUD-1 Settlement Statement
  • Final Truth-in-Lending Disclosure

In their place, TRID mandates the use of two disclosures: a three-page loan estimate and a five-page closing disclosure. The free Train-the-Trainer events will provide a step-by-step approach to help trainers and company managers know about the mandated changes while ensuring their loan origination software is up-to-date.

For industry professionals who cannot attend the event, training is available in its entirety online via Morf Learning, award-winning enterprise training platform for mobiles. Morf Learning is optimized to make enterprise compliance training effective for professionals on the go. It includes a library of certified course content that is delivered in an innovative way to delight and engage employees, partners and administrators with its playbooks for compliance success. It offers powerful analytics engines that show an individual’s progress, strengths and areas needed for improvement, proof of examination for audits and more.

For more information about piloting Morf Learning, please visit www.morfmedia.com. Morf Media invites industry training experts to contact us to learn more about the benefits of delivering enterprise training with Morf Learning

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ mobile platform as a service, simplifies enterprise compliance training for companies and the mobile workforce in highly regulated industries. Founded in 2013 by a seasoned management team with expertise in developing start ups, Morf Learning is in pilot with more than 100 companies and partners in the financial services and life sciences industries. XOOLIs™–three minute courses with gamification and smart analytics deliver a more effective and fun way to engage in training. Its digital platform offers centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Morf Learning turns compliance training into playbooks for business in highly regulated industries.

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Morf Media Inc. and the Silicon Valley Chapter of the California Association of Mortgage Professionals Host TRID Compliance Training

2015-01-16-Morfmedia-0024Live Training on May 8 at the Campbell Community Center Helps Mortgage Originators and Real Estate Agents Turn TILA-RESPA Compliance Expertise a Playbook for Success

 

Campbell, CA– May 6, 2015 – Morf Media Inc., leader in enterprise compliance training for the mobile workforce, and its industry education partners, including the Silicon Valley Chapter of the California Association of Mortgage Professionals (CAMP), Plaza Home Mortgage, Excelerate Capital, Mountain West Financial, Pinnacle Capital, Home Bridge Financial Services, Land Home Financial Services and Provident Bank, are presenting TILA-RESPA (TRID) training in Campbell on May 8. CAMP is hosting a mini fair, trade show and speaker sessions along with the TRID event. Register for the session here.

The training is conducted by industry training expert and Morf Media Inc., SVP e-Learning, Ginger Bell. Using an engaging, interactive and multimedia training platform, Bell delivers an expert view that helps mortgage lenders and real estate agents prepare for new processes, deadlines and archiving rules associated with the upcoming integrated disclosure rule to take effect on August 1, 2015.

“Compliance is the focus of just about every discussion these days in lending–but how do you know if you are really compliant?,” stated Bell. “In this session I will share what is required on a state and federal level these days for compliance and what steps you can take to make sure you are compliant. This is especially important now with all of the upcoming disclosure changes.”

Train the Trainer Expertise Helps Your Partners Be More Effective

TRID consolidates four existing disclosures for closed-end credit transactions secured by real property. The forms being replaced by TRID are:

  • Good Faith Estimate (GFE)
  • Initial Truth-in-Lending Disclosure
  • HUD-1 Settlement Statement
  • Final Truth-in-Lending Disclosure

In their place, TRID mandates the use of two disclosures: a three-page loan estimate and a five-page closing disclosure. The free Train-the-Trainer events will provide a step-by-step approach to help trainers and company managers know about the mandated changes while ensuring their loan origination software is up-to-date.

For industry professionals who cannot attend the event, training is available in its entirety online via Morf Learning, award-winning enterprise training platform for mobiles. Morf Learning is optimized to make enterprise compliance training effective for professionals on the go. It includes a library of certified course content that is delivered in an innovative way to delight and engage employees, partners and administrators with its playbooks for compliance success. It offers powerful analytics engines that show an individual’s progress, strengths and areas needed for improvement, proof of examination for audits and more.

For more information about piloting Morf Learning, please visit www.morfmedia.com. Morf Media invites  industry training experts to contact us to learn more about the benefits of delivering enterprise training with Morf Learning/

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ mobile platform as a service, simplifies enterprise compliance training for companies and the mobile workforce in highly regulated industries. Founded in 2013 by a seasoned management team with expertise in developing start ups, Morf Learning is in pilot with more than 100 companies and content expert partners in the financial services and life sciences industries. Morf Learning streamlines the processes for authoring and deploying certified compliance content. XOOLIs–three minute courses with gamification and smart analytics deliver a more effective and fun way to engage in training. Its digital platform offers centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Morf Learning turns compliance training into playbooks for business in highly regulated industries.

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Arch Mortgage Insurance and Morf Media Inc. Host TRID Compliance Training in Walnut Creek

Richard Izen, EVP, chief sales and marketing officer at Arch MI
Richard Izen, EVP, chief sales and marketing officer at Arch MI

TRID Workshop on May 7 in Walnut Creek at the Arch MI Services Corporate Office Gives Mortgage Originators and Real Estate Agents a TILA RESPA Game Plan and Toolkit

 

Walnut Creek, CA– May 7, 2015 – Morf Media Inc., leader in enterprise compliance training for the mobile workforce, today announced Arch Mortgage Insurance Company is hosting training on upcoming regulatory changes that impact real-estate loans. Morf Media, Inc. SVP of e-Learning Ginger Bell will present best practices to get ready for the new integrated disclosure rule issued by the Consumer Financial Protection Bureau, TILA-RESPA (TRID) on August 1, 2015. Register for the session here.

In this seminar, mortgage originators and real estate agents will gain insights, tools, tips and training to prepare for the new processes, deadlines and archiving rules associated with meeting TRID compliance. The training helps industry professionals make sense of the major 1800 page rule which requires significant process and communication changes. In a step by step process, the training shows how attendees can become experts on the new rule.

ARCH_NEWLOGO_MI_4C“Arch MI is focused on providing simple and clear mortgage insurance industry solutions using proven systems supported by experienced professionals who make our customers our top priority and provide outstanding service with a personal touch,” said Richard Izen, EVP, chief sales and marketing officer at Arch MI. “TRID training provided by an industry expert, such as Ginger Bell, is another way we can show our support as partners in the mortgage lending and real-estate industry. This training offers an opportunity to enhance service excellence across the industry. We believe in delivering the best services and communications that help our clients achieve their goals in an effective way.”

Train the Trainer Expertise Helps Your Partners Be More Effective

TRID consolidates four existing disclosures for closed-end credit transactions secured by real property. The forms being replaced by TRID are:

  • Good Faith Estimate (GFE)
  • Initial Truth-in-Lending Disclosure
  • HUD-1 Settlement Statement
  • Final Truth-in-Lending Disclosure

In their place, TRID mandates the use of two disclosures: a three-page loan estimate and a five-page closing disclosure. The free Train-the-Trainer events will provide a step-by-step approach to help trainers and company managers know about the mandated changes while ensuring their loan origination software is up-to-date.

For industry professionals who cannot attend the event, training is available in its entirety online via Morf Learning, award-winning enterprise training platform for mobiles. Morf Learning is optimized to make enterprise compliance training effective for professionals on the go. It includes a library of certified course content that is delivered in an innovative way to delight and engage employees, partners and administrators with its playbooks for compliance success. It offers powerful analytics engines that show an individual’s progress, strengths and areas needed for improvement, proof of examination for audits and more.

For more information about piloting Morf Learning, please visit www.morfmedia.com. Morf Media invites  industry training experts to contact us to learn more about the benefits of delivering enterprise training with Morf Learning

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ mobile platform as a service, simplifies enterprise compliance training for companies and the mobile workforce in highly regulated industries. Founded in 2013 by a seasoned management team with expertise in developing start ups, Morf Learning is in pilot with more than 100 companies and content expert partners in the financial services and life sciences industries. Morf Learning streamlines the processes for authoring and deploying certified compliance content. XOOLIs–three minute courses with gamification and smart analytics deliver a more effective and fun way to engage in training. Its digital platform offers centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Morf Learning turns compliance training into playbooks for business in highly regulated industries.

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about

LeaderOne Financial and Morf Media Inc. Build a Game Plan to Attract and Train Millennials in the Mortgage Industry Professions


San Francisco, CA
May 13, 2015Morf Media Inc. today announced a collaboration with LeaderOne Financial Corporation, a pioneer in full service mortgage banking, to build a game plan for attracting and training new talent in the mortgage banking professions. They are focused on delivering innovative ways, such as Morf Learning™ enterprise compliance training for the mobile workforce, to train new hires and educate their staff to perform at their best.

LeaderOne is focused on developing career opportunities that empower their professionals to continually add to their skills in meaningful ways. As one of the most respected leaders in the industry, LeaderOne offers their staff the flexibility they need to meet their goals with flexible schedules that allow for personal enrichment. Compensation is typically above average for successful originators, which earn on par with technology workers.

2011_LeaderOneFinancial295_CorpLeaderOne is in pilot with Morf Learning to deliver enterprise compliance training with patented technologies that speed learning, personalize rewards, map training to profit strategies, streamline administration and simplify change management — key benefits for effectively managing regulatory mandates.“LeaderOne is one of the nation’s top mortgage lenders in pilot with Morf Learning,” said Roy Hanif, co-founder of Morf Media, Inc. “Morf Learning is designed to bring innovative training to the best in the mortgage industry like those professionals across the generations at LeaderOne.”

Morf Learning leverages human-focused design, gamification, interactive media, personalization and brain science to engage professionals in a more effective training process.

To learn more, please visit www.morflearning.com

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce with Morf Learning.™ More than 100 companies and partners in the financial services and life sciences industries are in pilot with the innovative mobile platform offering XOOLIs™–three minute courses with mobile-game like design and smart analytics that are proving to make compliance training more effective and fun.

For crowdfunding information, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

Arch Mortgage Insurance Company Presents TRID Training with Industry Training Expert and SVP of Morf Media Inc.

ARCH_NEWLOGO_MI_4C

Live Training on May 7 in Walnut Creek at the Arch MI Services Corporate Office Helps Mortgage Originators and Real Estate Agents Turn TILA-RESPA Compliance Expertise into a Valuable Partner Opportunity

 Walnut Creek, CA– May 5, 2015 – Morf Media Inc., leader in enterprise compliance training for the mobile workforce, today announced Arch Mortgage Insurance Company has invited industry expert and Morf Media, Inc. SVP of e-Learning Ginger Bell, to present an overview of TILA-RESPA (TRID). Register for the session here.

Mortgage originators and real estate agents will gain insights and training to prepare for the new processes, deadlines and archiving rules associated with the upcoming TRID integrated disclosure rule to take effect on August 1, 2015. The training helps industry professionals make sense of the major 1800 page rule issued by the Consumer Financial Protection Bureau, which mandates significant process and communication changes. In a step by step process, the training shows how attendees can become experts on the new rule and obtain essential support tools for meeting TRID compliance.

“Arch MI is focused on providing simple and clear mortgage insurance industry solutions using proven systems supported by

Richard Izen, EVP, chief sales and marketing officer at Arch MI
Richard Izen, EVP, chief sales and marketing officer at Arch MI

experienced professionals who make our customers our top priority and provide outstanding service with a personal touch,” said Richard Izen, EVP, chief sales and marketing officer at Arch MI. “TRID training provided by an industry expert, such as Ginger Bell, is another way we can show our support as partners in the mortgage lending and real-estate industry. This training offers an opportunity to enhance service excellence across the industry. We believe in delivering the best services and communications that help our clients achieve their goals in an effective way.”

Train the Trainer Expertise Helps Your Partners Be More Effective

TRID consolidates four existing disclosures for closed-end credit transactions secured by real property. The forms being replaced by TRID are:

  • Good Faith Estimate (GFE)
  • Initial Truth-in-Lending Disclosure
  • HUD-1 Settlement Statement
  • Final Truth-in-Lending Disclosure

In their place, TRID mandates the use of two disclosures: a three-page loan estimate and a five-page closing disclosure. The free Train-the-Trainer events will provide a step-by-step approach to help trainers and company managers know about the mandated changes while ensuring their loan origination software is up-to-date.

For industry professionals who cannot attend the event, training is available in its entirety online via Morf Learning, award-winning enterprise training platform for mobiles. Morf Learning is optimized to make enterprise compliance training effective for professionals on the go. It includes a library of certified course content that is delivered in an innovative way to delight and engage employees, partners and administrators with its playbooks for compliance success. It offers powerful analytics engines that show an individual’s progress, strengths and areas needed for improvement, proof of examination for audits and more.

For more information about piloting Morf Learning, please visit www.morfmedia.com. Morf Media invites  industry training experts to contact us to learn more about the benefits of delivering enterprise training with Morf Learning/

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ mobile platform as a service, simplifies enterprise compliance training for companies and the mobile workforce in highly regulated industries. Founded in 2013 by a seasoned management team with expertise in developing start ups, Morf Learning is in pilot with more than 100 companies and content expert partners in the financial services and life sciences industries. Morf Learning streamlines the processes for authoring and deploying certified compliance content. XOOLIs–three minute courses with gamification and smart analytics deliver a more effective and fun way to engage in training. Its digital platform offers centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Morf Learning turns compliance training into playbooks for business in highly regulated industries.

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Morf Learning Achieves Multiple Business Objectives for Companies in Highly Regulated Industries

INVERSTORSBANNERMorf Learning with Gamification Attracts Companies that Want to Boost Employee Training and Engagement, Show an Increase in Innovation and Change Behaviors

San Francisco, CAMorf Media, Inc. today announced businesses in highly regulated industries are meeting multiple business objectives with Morf Learning, a compliance training system designed with a game-like user experience. Morf Learning is attracting interest among companies that want to boost training engagement, show an increase in innovation and find a cost-effective way to impact behavioral change related to training initiatives.

“Plaza Home Mortgage encourages ongoing talent development and recognizes performance excellence in many ways,” said AJ Capece, regional operations manager, Plaza Home Mortgage, Inc. “Morf Learning is exciting because it gives us a cost- effective digital training platform with a game-like experience that’s innovative and rewarding. Morf Learning shows us all—management and employees alike–that compliance, sales and operations training can be both engaging as never before imagined.”

Morf Learning leverages human-focused design, gamification, interactive media, personalization and brain science to engage professionals in a more effective training process. Morf Learning is purpose built to help companies and their professionals perform at the top of their game.

Gartner expects by 2015, 40 percent of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. (Gartner, Gartner’s Top Predictions for IT Organizations and Users, 2013 and Beyond: Balancing Economics, Risk, Opportunity and Innovation, Daryl C. Plummer, Alexa Bona, Kristian Steenstrup, et al., 19 October 2012. )

 

“The need for a better way to train mobile workers in highly regulated industries is vital,” said Roy Hanif, SVP business development and co-founder of Morf Media, Inc. “Globalization and ever more stringent regulations make effective compliance training an imperative. We are changing the way companies can effectively engage the workforce to learn new skills, meet training objectives and perform at their best with Morf Learning.”

Morf Learning delivers enterprise compliance training with patented technologies that speed learning, personalize rewards, map training to profit strategies, streamline administration and simplify change management — key benefits for companies grappling with the ever changing regulatory landscape.

To learning more about Morf Learning, please visit www.morflearning.com

About Morf Media, Inc.

Morf Media, Inc. is shaping the future of enterprise compliance training for the mobile workforce with Morf Learning™. Based in San Francisco and founded in 2013 by a seasoned management team with expertise in developing start ups, Morf Learning is in pilot with more than 100 companies, partners and courseware experts in the financial services and life sciences industries. Morf Learning mobile platform as a service leverages human-focused design, gamification, interactive media, personalization and brain science to engage professionals in a more effective training process. Based in San Francisco, Morf Learning turns compliance training into playbooks for business in highly regulated industries.

For more information about Morf Media, please visit: http://www.morfmedia.com.

 

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Morf Media Inc. Turns Compliance Training into Playbooks for Serious Business with Companies in Highly Regulated Industries

vblogo

When recruiting new hires, managers often say, “We work hard and we play hard.” Today, enterprise technology eccan turn work into play. We have the capabilities to create enterprise applications that can be as compelling, personalized and rewarding to use as a game or social media platform— while aligning to business goals.

A Service People Love to Use

Morf Media Inc. today announced it is engaged with more than 100 companies and partnering with course-ware experts in highly regulated industries to turn enterprise compliance training into a playbook for serious business. Morf Learning, now in pilot with companies in the financial services, life sciences and retail industries, is a mobile platform as a service that employees, trainers and company management love to use.

Staffs Start Up with Training Industry Experts and Top Education Leaders

Morf Media, Inc. CEO Eduardo Cervantes said how important it is to work closely with customers to build an effective and relevant training platform. He has also staffed his start up with seasoned training professionals in each of Morf Media’s targeted verticals. He has recruited advisory from top learning and technology innovators, including Stanford’s Arthur Bienenstock and leading gamification guru, Yu-Kai Chou.

Customers Deliver Feedback: We Listen and Evolve

Cervantes stated: “We are working with Global 2000 and companies of all sizes engaged in global business. We are learning that they continue to struggle with time consuming technologies in order to provide training to their teams, partners, field staff and mobile workers—many of whom work in remote locations. Outdated technology doesn’t match how they need to deliver rapidly changing and critical-path industry information. They feel boxed in by expensive legacy systems.”

Cervantes continued, “Not one person we initially interviewed about the current array of learning and training systems said, ‘We love developing and delivering training to our mobile workforce using our enterprise learning management software.’ Not one executive manager said, ‘Compliance training is a sales strategy.’ And not one professional said, ‘We can’t wait to do our mandatory compliance training.’ So we set out to change this.”

Playbooks for Success in Pilot Now

Now in pilot, with commercial release planned for June, Morf Media is developing Morf Learning as its playbook for success. Cervantes added, “Morf Learning leverages the innovative gamification framework from Yu-Kai Chou to support a more effective experience that’s fun to use if not habit forming. We’re building a system that’s easy to use. Managers can create, validate and deploy certified courses with automatic gamification in minutes. The courses are automatically set up as rapid mini lessons – an optimized design based on brain science and learning research. Morf Learning is building a personalized tutor and rewards system—that tracks proof of achievements aligned to business goals. It’s catching on fire. For the first time we are showing managers how training expertise can be proven as a sales driver.”

sample correct answer reward

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning, ™ mobile platform as a service, simplifies enterprise compliance training for companies and the mobile workforce in highly regulated industries. Founded in 2013 by a seasoned management team with expertise in developing start ups, Morf Learning is in pilot with more than 100 companies and partnering with courseware experts in the financial services and life sciences industries.

For more information about Morf Media, please visit: http://www.morfmedia.com.

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

Morf Media Inc. and the Silicon Valley Chapter of the California Association of Mortgage Professionals Host TRID Compliance Training

2015-01-16-Morfmedia-0024Live Training with Morf Media SVP of e-Learning Ginger Bell on May 8 at the Campbell Community Center Helps Mortgage Originators and Real Estate Agents Turn TILA-RESPA Compliance Expertise a Playbook for Success

Campbell, CAMorf Media Inc., leader in enterprise compliance training for the mobile workforce, and its industry education partners, including the Silicon Valley Chapter of the California Association of Mortgage Professionals (CAMP), Plaza Home Mortgage, Excelerate Capital, Mountain West Financial, Pinnacle Capital, Home Bridge Financial Services, Land Home Financial Services and Provident Bank, are presenting TILA-RESPA (TRID) training in Campbell on May 8. CAMP is hosting a mini fair, trade show and speaker sessions along with the TRID event. Register for the session here.

The training is conducted by industry training expert and Morf Media Inc., SVP e-Learning, Ginger Bell. Using an engaging, interactive and multimedia training platform, Bell delivers an expert view that helps mortgage lenders and real estate agents prepare for new processes, deadlines and archiving rules associated with the upcoming integrated disclosure rule to take effect on August 1, 2015.

“Compliance is the focus of just about every discussion these days in lending–but how do you know if you are really compliant?,” stated Bell. “In this session I will share what is required on a state and federal level these days for compliance and what steps you can take to make sure you are compliant. This is especially important now with all of the upcoming disclosure changes.”

Train the Trainer Expertise Helps Your Partners Be More Effective

TRID consolidates four existing disclosures for closed-end credit transactions secured by real property. The forms being replaced by TRID are:

  • Good Faith Estimate (GFE)
  • Initial Truth-in-Lending Disclosure
  • HUD-1 Settlement Statement
  • Final Truth-in-Lending Disclosure

In their place, TRID mandates the use of two disclosures: a three-page loan estimate and a five-page closing disclosure. The free Train-the-Trainer events will provide a step-by-step approach to help trainers and company managers know about the mandated changes while ensuring their loan origination software is up-to-date.

For industry professionals who cannot attend the event, training is available in its entirety online via Morf Learning, award-winning enterprise training platform for mobiles. Morf Learning is optimized to make enterprise compliance training effective for professionals on the go. It includes a library of certified course content that is delivered in an innovative way to delight and engage employees, partners and administrators with its playbooks for compliance success. It offers powerful analytics engines that show an individual’s progress, strengths and areas needed for improvement, proof of examination for audits and more.

For more information about piloting Morf Learning, please visit www.morfmedia.com. Morf Media invites  industry training experts to contact us to learn more about the benefits of delivering enterprise training with Morf Learning.

iamgestrip

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ mobile platform as a service, simplifies enterprise compliance training for companies and the mobile workforce in highly regulated industries. Founded in 2013 by a seasoned management team with expertise in developing start ups, Morf Learning is in pilot with more than 100 companies and content expert partners in the financial services and life sciences industries. Morf Learning streamlines the processes for authoring and deploying certified compliance content. XOOLIs–three minute courses with gamification and smart analytics deliver a more effective and fun way to engage in training. Its digital platform offers centralized reporting for managing governance, regulatory and compliance training on a sustained basis. Morf Learning turns compliance training into playbooks for business in highly regulated industries.

For more information about Morf Media, please visit: http://www.morfmedia.com.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Yu-Kai Chou Shapes Morf Learning Compliance Training Mobile Platform as a Service with Actionable Gamification

ycYu-Kai Provides Gamification Design Advisory for Morf Learning™ with Personalized XOOLIs™ that Level Up with Rewards

San Francisco, CA – April 20th, 2015 – Yu-Kai Chou, gamification expert and product advisor to Morf Media, Inc., is shaping the future of Morf Learning™ enterprise compliance training with his Octalysis design methodology. His design principles are described in his new book, Actionable Gamification: Beyond Points, Badges and Leaderboards, now featured on LeanPub and Amazon.

Personalized XOOLIs Level Up with Rewards Upon Achievement

Morf Learning, in pilot with more than 100 hundred companies in highly regulated industries, is designed with a fully gamified framework to optimize training and productivity. Morf Learning delivers a complete compliance training mobile platform-as-a-service with patented technologies that speed course authoring, deployment, learning and performance tracking. Morf Learning simplifies compliance change management for companies grappling with the ever changing regulatory landscape. The innovative Morf Learning framework makes compliance training engaging and fun with personalized XOOLIs™: three-minute personalized courses that level up with rewards upon achievement–all aligned with business goals.

Effective Gamification in Morf Learning Influences Behavioral Change

Chou joined Morf Media, Inc. in December 2013, to provide advisory on developing a better way to deliver enterprise compliance training. “What we want to do is develop the craft of deriving all the fun and engaging elements found in games and apply them to real-world activities, like enterprise training,” said Chou. “Learning should not be about slogging through powerpoints—learning is an experience—and we aim to make the experience compelling, inspiring and creative so people will be intrinsically motivated to seek out information that helps them succeed. In order to create products people truly love, companies need to use a design process that encompasses the eight core drives I describe in my book and workshops. The design ultimately evokes positive emotions—which can influence behavioral change and creates the deepest engagement.”

slide1morfBuilding Products People Love

According to Chou, effective gamification is a combination of game design, game dynamics, behavioral economics, motivational psychology, UX/UI (User Experience and User Interface), neurobiology, technology platforms, as well as ROI-driving business implementations. “Yu-Kai’s design advisory on Morf Learning gives us a cutting edge process for effective gamification,” said Eduardo Cervantes, CEO of Morf Media, Inc. ““Early adopters and partners with decades of training expertise in highly regulated industries are telling us that Morf Learning is an exciting new way to engage their teams—everyone from millennials on up. Partners are deploying Morf Learning in a blended training environment to drive competitive differentiation.”

For more information about piloting Morf Learning, please visit www.morfmedia.com

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning, ™ mobile platform as a service, simplifies enterprise compliance training for companies and the mobile workforce in highly regulated industries. Founded in 2013 by a seasoned management team with expertise in developing start ups, Morf Learning is in pilot with 100 companies in the financial services, life sciences and oil, gas and mining industries. Morf Learning streamlines the processes for managing governance, regulatory and compliance risks on a sustained basisFor more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

 

 

Morf Media, Inc., FirstFunding and FlagStar Host Free Training on Upcoming Disclosure Rules Affecting Real Estate Loans

Training on March 19 at Houston City Club Helps Mortgage Originators and Real Estate Agents Prepare for Consumer Financial Protection Bureau TILA-RESPA Compliance 

 slide2Houston, Texas. March 19, 2015Morf Media Inc., leader in enterprise training software for mobiles, FirstFunding, a leading warehouse lender and Flagstar Mortgage Company are hosting free TILA-RESPA training today at the Houston City Club. The training helps mortgage lenders and real estate agents prepare for new processes, deadlines and archiving rules associated with the upcoming integrated disclosure rule to take effect on August 1, 2015. Though morning sessions are already full, afternoon sessions are still open. Register for the sessions here.

“FirstFunding is delighted to host these educational sessions with our long time training colleague at Morf Media, Inc., Ginger Bell,” said Jim Dunkerley, CEO of First Funding. “Participants will gain the knowledge to identify the impact and the changes that need to be made to be in compliance with the TILA-RESPA integrated rule. This includes training on lender workflow, processes, procedures, and how pricing of loan products will be affected.”

Become the Expert and Know What’s Changing

TILA-RESPA consolidates four existing disclosures for closed-end credit transactions secured by real property. The forms being replaced by TILA-RESPA are:

  • Good Faith Estimate (GFE)
  • Initial Truth-in-Lending Disclosure
  • HUD-1 Settlement Statement
  • Final Truth-in-Lending Disclosure

In their place, TILA-RESPA mandates the use of two disclosures: a three-page loan estimate and a five-page closing disclosure. The free Train-the-Trainer events will provide a step-by-step approach to help trainers and company managers know about the mandated changes while ensuring their loan origination software is up-to-date.

“Everyone is busy now but if your organization or your partners and clients haven’t prepared for TILA-RESPA, it’s time,” said Ginger Bell, education specialist and SVP Learning at Morf Media, Inc. “Together with our partners in education, FirstFunding and Flagstar, Morf Media’s Train the Trainer events are designed to help professionals become the expert and rapidly move through any issues. We will help partners identify affected products, departments, and staff as well as the business process, operational, and technology changes that will be necessary for meeting TILA-RESPA enterprise-wide compliance.”

For industry professionals who cannot attend the event, training is available in its entirety online via Morf Learning, award-winning enterprise training platform for mobiles. Morf Learning is optimized to make enterprise compliance training effective for professionals on the go. It includes a library of certified course content that is delivered in an innovative way to delight and engage employees, partners and administrators with its playbooks for compliance success. It offers powerful analytics engines that show an individual’s progress, strengths and areas needed for improvement, proof of examination for audits and more.

For more information about piloting Morf Learning, please visit www.morfmedia.com. Morf Media invites  industry training experts to contact us to learn more about the benefits of delivering enterprise training with Morf Learning/

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ provides a complete compliance training system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Media customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, real estate, and pharmaceutical sectors. Founded in 2013, Morf Media is headquartered in San Francisco, California.

 

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

FEAR NO CHANGE TILA-RESPA TRAINING FOR REALTORS HOSTED BY FIDELITY NATIONAL TITLE AND MORF MEDIA, INC.

Morf Media Executive Ginger Bell Delivers the Training Solutions that Transform Enterprise Compliance Training into a Playbook for Effective Change Management

 eventsbannerSan Francisco, Calif. March 17, 2015 – While most professionals serving the U.S. mortgage industry are aware of the major game change with the upcoming implementation of the new RESPA/TILA integrated disclosure final rule this August, training now is key to help manage the impact on detailed process changes. Ginger Bell, industry education specialist and SVP of Learning at Morf Media, Inc., is conducting a seminar that will train on all aspects of the new rule for realtors today, hosted by Fidelity National Title. Learn more here.

“It’s important for lenders to realize that the new rule is not merely a consolidation of the good-faith estimate, truth-in-lending disclosure and the settlement statement (HUD-1) into two new material disclosures, the loan estimate and closing disclosure,” said Bell. “Of concern is the risk associated with communication between service providers, their technologies and lenders’ software systems of record. In the seminar, we will address this key concern as well as the impact on all aspects of lenders’ origination processes and technology.”

For industry professionals who can not attend the event, the training is available in its entirety online via Morf Learning, award-winning enterprise training platform for mobiles. Morf Learning is optimized to make enterprise compliance training effective as never before possible. It supports a scalable library of certified course content that is delivered in an innovative way to delight and engage employees, partners and administrators with its playbooks for managing success. It supports powerful analytics engines that show an individual’s progress, strengths and areas needed for improvement, proof of examination and more.

“The implications of the new rule will have far reaching consequences,” said Susan King , vice president of Strategic Accounts, Fidelity National Title Company of Oregon. “Leading lenders are taking steps now to organize the training to safeguard a carefully planned and well informed transition.”

For more information about piloting Morf Learning, please visit www.morfmedia.com. Morf Media invites  industry training experts to contact us to learn more about the benefits of delivering enterprise training with Morf Learning/

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ provides a complete compliance training system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Media customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, real estate, and pharmaceutical sectors. Founded in 2013, Morf Media is headquartered in San Francisco, California.

 

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

 

New Morf Learning PartnerPlus Program Offers The Mortgage Institute Increased Opportunity for Profit and Growth

SAN FRANCISCO, Calif., March 12, 2015 — Morf Media Inc., defining the future of enterprise learning with its revolutionary Morf Learning™ enterprise

TMI Partners with Morf Learning Partner Plus Program
TMI Partners with Morf Learning Partner Plus Program

training platform for mobiles, today announced a new Morf Learning PartnerPlus agreement with The Mortgage Institute (TMI), a joint venture between Strategic Compliance Partners and the American Mortgage Institute. TMI will be showcasing its courses on the Morf Learning Platform at the Mortgage Bankers Association Mid-Atlantic Conference this week.

It’s never business-as-usual for many firms in highly regulated industries–except perhaps to manage enterprise compliance training ever more effectively. Companies are facing significant challenges to ensure their people and partners meet the latest compliance standards. In response to the changing regulatory landscape, industry training experts must provide their customers with a training solution that is easy to implement and manage, but does not compromise on quality and efficacy. A partnership with Morf Learning PartnerPlus delivers superior margins, rewards and support on the proven, award-winning Morf Learning enterprise compliance training platform for mobiles.

“Morf Media is a great company to partner with and it is easy to see when working with their team,” said Andrea Gagliardi director of Education at TMI. “The Morf Learning platform is state of the art and the PartnerPlus channel program enhances our potential for growth, reach and profitability–we’re excited about our partnership.”

TMI will be demonstrating their onboarding courses for new loan officers that are just getting into the industry. These vital courses include enterprise compliance training on the following:

  • Mortgage Fundamentals
  • Intro to TILA-RESPA
  • Fair Lending

“Morf Learning PartnerPlusProgram was truly created with our partners’ profitability and success top of mind,” said Ginger Bell, SVP Learning at Morf Media, Inc. “Under this program, Morf Learning partners will be successful and reap the benefits from a scalable, easy to use and manage enterprise compliance platform that will help them train at the top of their game, close deals, gain incentives for driving sales and get support when they need it. We offer a rapidly growing program that is best in class.”

The Morf Learning PartnerPlus program provides TMI with the gamified intelligent Morf Learning software-as-a-service platform, content portals and marketing capabilities to drive greater sales and client satisfaction. Morf Learning provides a complete compliance training platform via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Learning also provides content portals for partner content and access to a library of enterprise training courses including certified compliance content. The reporting engine enables administrators to analyze an individual’s progress, proof of examination and other key “interval or “drip” learning” behavioral learning metrics.

For more information about Morf Learning and the Morf Learning PartnerPlus program, please contact Ginger Bell at 503-318-6152 or visit http://morflearning.com.

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ provides a complete compliance training system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Media customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, real estate, and pharmaceutical sectors. Founded in 2013, Morf Media is headquartered in San Francisco, California.

For more information about Morf Media, please visit: http://www.morfmedia.com.
For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:
Heidi Wieland
Vice President Marketing of Morf Media, Inc. USA
805-722-7413
Heidi@morfmedia.com

 

Morf Media Announces Global Partner Program to Fuel Channel Growth for Enterprise Compliance Training

checklistMorf Learning PartnerPlus program provides world-class resources, support and incentives for industry specific global technology training resellers

San Francisco, Calif. March 11, 2015 – Morf Media Inc., defining the future of enterprise learning with its revolutionary Morf Learning™ platform for mobiles, today announced a new global partner program. The Morf Learning PartnerPlus™ program is designed to fuel channel growth for enterprise training solutions. Learn more or qualify for the program here.

The Morf Learning PartnerPlus program will provide enterprise learning management and enterprise compliance training partners with the scalable Morf Learning platform and marketing capabilities to drive greater sales and client satisfaction.

CEO of Morf Media, Inc. Eduardo Cervantes commented on the new offering: “The Morf Learning PartnerPlus program is designed to complement our partners’ existing portfolio of products and services. Morf Learning PartnerPlus enables our partners to stay focused on their core business while tapping into our expertise and innovative platform as a profitable extension of a broader offering.”

Partners in Transforming Enterprise Training into a Learning Culture

Morf Learning PartnerPlus offers strategic partnerships with premier training providers across industry for virtual or onsite instructor led training, or a blended approach of seminars and online labs. Morf Media offers solutions to help partners differentiate their business with the most innovative, instant andsecure rich-media training platform ever. The program is designed to help partners build higher levels of customer satisfaction, market share and profitability.

All-in-one platform: Morf Learning provides a complete compliance training platform via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Learning also provides a content portal to a library of enterprise training courses included certified compliance content. The reporting engine enables administrators to analyze an individual’s progress, proof of examination and other key “interval” or “drip” learning behavioral learning metrics.

Morf Learning engages people to play and perform at the top of their game Morf Learning offers a patented gamified framework integrated with adaptive learning and recommendation technology to deliver a powerfully personalized effective learning experience with full tracking and proof of examination certifications.

Morf Flash Playbooks enable companies to deliver critical training on the fly.

Your Brand, Your Way: The Morf Learning platform is easy to customize to meet partner and client branding and expert content while simplifying administration with single sign-on for user tracking and billable reporting.

Secure and in the Cloud: Morf Learning offers a single learning management platform to support employees, partners, and customers. It offers a multi-tenant platform with centralized reporting that helps partners lower their implementation and management costs.

The Morf Learning PartnerPlus Program Offers the Following

  • Competitive commissions: Partners receive a competitive percentage of any sale of a Morf Learning offering
  • Co-branded Marketing materials and demand generation activities
  • Expert training
  • Lead reports generated by the Morf Learning marketing and sales teams
  • Cooperative business relationship to win contracts and increase sales
  • A simpler, more enjoyable and effective solution to deliver and manage training for your future clients
  • Press release, social announcements, event branding, promotion on the Morf Media Website, demand generation activities and more.
  • Partner marketing: the company will endorse and refer partners to current and future clients.

Morf Media is seeking companies whose primary clients will benefit from its e-learning content, media and platform partnership. Morf Media partners will provide an indirect sales channel, provide additional content offerings to Morf Learning users, or bundle software with integrated functionalities.

  • Value-Added Reseller (VAR): Companies that strive to deliver the best solutions to their clients combined with their own products and services. These partners include e-Learning service companies, systems integrator companies, IT consulting firms, and other companies that wish to include Morf Learning in their portfolio of services. Content providers will add value to their own products and services platform for current and future users. In addition, partners will generate additional revenue from Morf Media’s current and future clients.
  • Technology Alliances: This partnership is intended for organizations and companies that have a developed technology and software (ERP, CRM, HRM, and any productivity tool) that can be integrated with Morf Learning. The technology partner’s business would be enhanced by the integration with the unique Morf Learning platform.

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ provides a complete compliance training system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Media customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, real estate, and pharmaceutical sectors. Founded in 2013, Morf Media is headquartered in San Francisco, California.

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

 

With Morf Learning, the Medium is also the Learner

The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a responsive, “symbiotic” and contextual relationship by which the medium influences how the message is perceived.
His  book Understanding Media: The Extensions of Man, (1964) is about the delivery of  media (broadcast TV, film, books, ads…) of the Mass-Age.
 medium_messageToday, we have mass media that can learn our individual preferences: social media that morfs. YouTube, comicbookmovies, Facebook, FaceTime, manuals, games, in-person and online tutoring are among the media many of us can access to learn about something we care about. And while we search or comment, media, other people and technology can now learn about us.
Mobility, work-shifting, anytime, anywhere, smartphones, Netflix, Twitter and other social and game-like apps have forever changed the way we engage and learn. Passive one-size fits all, linear, multiple-choice training on power points is for me, at best, retro. Now we can give feedback with a “Like.” The Like spreads the content for me and to others. New content comes to me as a result of that Like.
Big data filters on our social platforms track what we like and can now “get us” in context. Find what we want. “I don’t like mustard in my cooking recipes.” The cooking recipe aggregation engine may ask for a rule but if I bypass the question, the technology will also “get smarter” as I use it and will cut the mustard…and if it doesn’t, I may change to another resource.
I am not a millennial. My son is. I like BYOD. I like talking to people in person. I like emoticons. I like to play mobile games. I like to learn what’s meaningful from a variety of resources. I use YouTube to learn how to Samba and I also go to dance class and mimic the steps of other dancers. I like to read books made with paper and I like to read at night on my iPad. I enjoy playing simulations such as building an igloo to learn about calculus. I have a hard time getting math without seeing it applied. And at work, if I have to engage in powerpoint training, I associate it with taking a siesta in a hammock in Hawaii. When I get tested on what I just learned, I want my gamified gold star. Maybe I’ll remember some part of it but mostly I’ll remember that the medium was the message. And learn/use what I like.
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Now I am working at Morf Media with a great team to develop and market a new kind of enterprise learning and content engine, called Morf Learning. We are developing media and content that morfs to the learning needs of individuals and their organizations. Regulatory content. Corporate policy content. Serious business.
Morf Learning is built with an adaptive recommendation engine for companies to foster an enterprise learning culture. Deliver enterprise compliance training. Role-based career training aligned with company goals. It provides a complete system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. When I tell my friends I am working on technology to enhance enterprise compliance training, they say, “Make it so!”
Morf Learning is designed to change, learn, recommend and track according to the learner’s goals — aligned with company goals.   Morf Learning delivers a playbook for the enterprise learning culture where the medium is also the learner.

Enterprise Compliance is About Taking a Centralized View of Compliance

“Enterprise compliance—a coordinated approach to compliance spanning multiple businesses, organizational units and geographies—is moving to the top of the compliance agenda for many executives. For a term that was scarcely heard of only a few years ago, this growing interest in enterprise compliance may come as a surprise.”

At Morf Media, developer of Morf Learning, we focus on delivering a scalable cloud platform for enterprise compliance training that helps banner3finalcompanies gain centralized oversight regardless of where the training takes place.

“Enterprise compliance is about taking a centralized view of compliance, regardless of whether processes or functional units are executed centrally. Even in a decentralized environment, there needs to be a way for leaders to look across their compliance infrastructure to understand, monitor and address developments. The winning model for enterprise compliance is the one that can deliver that view in a consistent and efficient way.”

Here’s a link to the full opinion, an interesting insight, from Deloitte that appeared in the Wall Street Journal: http://deloitte.wsj.com/riskandcompliance/2013/06/04/enterprise-compliance-answers-to-five-common-questions/

What Do Sipping a Perfect Cup of Drip Coffee and Morf Learning Have In Common?

For many of us, savoring our morning coffee or tea while we imbibe the news and learn what’s on for the day is essential and enjoyable. We sip the drink, we scan the news and note what’s hot or not. This simple everyday activity
is repeated, anticipated and memorable… it yields favorable and consistent results delivered at just the right time and repeated in intervals throughout the day.

Drip Learning or Interval Learning
Drip Coffee and Drip Learning

Advancements in coffee brewing and adaptive learning technology delivered in intervals or known as “drip learning” or “the spacing effect ” can yield consistently favorable results when they are performed according to a precise methodology.

Drip Coffee Brewing 101

Achieving that ideal cup at home may seem like a simple chore but to get the best results, consistently, ingredients need to be measured and applied with precision. It’s not as easy as it seems.

Here is one formula for earning the Specialty Coffee Association of America (SCAA) Golden Cup Award:

  1. Ratio of coffee grinds to water:
    3.25 to 4.25 ounces of coffee grounds per 64 ounces of water (90-120 grams of coffee to 1.9 litres of water)
  2. How the coffee is ground
  3. The temperature of the water poured on the grinds (197ºF-200ºF or 93ºC)
  4. The interval for completing the brew (6-8 minutes)

Though the process can be varied according to the bean, the grind and the water, the overall process yields consistently favorable and repeatable results.

Drip Learning 101

Drip learning, also known in psychology and pedagogy as the spacing effect and interval learning, has a powerful effect on memory. It is robust, meaning it applies to many situations and types of learning, and it’s dependable and repeatable. The intervals can vary according to the learner for optimal results but the repetition of material over time is proven to be superior vs the old cram and forget method.

What is the simple principle that predicts the effectiveness of drip learning or a “spaced” repetition?

Hundreds of experiments on the spacing effect reveal a simple underlying principle. The closer you are to forgetting something, the more a fresh exposure to it helps. Why does the drip effect work? How does it focus attention?

Scientists are studying the mechanism involving the basic operations of nerve cells. The effect works on humans and animals as well.
And now the technique can be integrated with technology to apply effective results for learning and training.

The application requires precision and must scale for organizational needs and adapt to the learning capabilities of an individual.

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Morf Learning 3 Minute Mini Courses

Morf Learning is the solution that integrates automation, adaptive technology, mini-learning courses and gamification, or more simply a rewarding and effective experience  throughout the learning process over time.

Morf Learning applies advances in adaptive technology, like a smart recommendation engine, to well-researched learning methodologies, known as drip learning or the spacing effect, to help people achieve superior learning results – especially dealing with material that is ordinarily not of interest to the learner… Such as is often the case with compliance training.

Morf Learning delivers enterprise compliance training concepts in 3 minute mini-courses using a drip learning technique that incorporates increasing intervals of time between subsequent review of previously learned material in order to reinforce learning and retention. Add to that a spoonful or more of feedback with Morf Learning patented gamification, and we get an ideal brew for learning that sets the new standard.

Would you like to learn more about what we do? Enjoy a golden cup of your favorite beverage at Starbucks when you give us a call at 805-722-7413.

For more on drip learning or the spaced effect:

http://harvardmagazine.com/2009/11/spaced-education-boosts-learning

http://www.sedl.org/cgi-bin/mysql/picbib-output.cgi?searchuniqueid=152

http://en.wikipedia.org/wiki/Hermann_Ebbinghaus

Morf Learning Powers Compliance Training for Major US Financial Institutions

Morf Learning Enterprise Compliance Training
U.S. Financial Leaders Pilot Morf Learning

Morf Media Inc. sees 100 customer pilot milestone in queue for Morf Learning cloud platform with adaptive learning technology and gamification for mobiles

San Francisco, Calif. February 26, 2015 Morf Media Inc., today announced significant momentum in the adoption of its enterprise compliance training platform, Morf Learning,™ with many of the nation’s largest mortgage lenders, banks and other financial services leaders. Fifteen U.S. financial institutions are using Morf Learning to train their thousands of employees and partners to implement new Consumer Financial Protection Bureau rules to take effect this summer.

Since the release of Morf Learning in December, the company is setting up two new enterprise customers in the financial services industry every week. It plans to accelerate implementation to meet sign ups for 100 firms in queue by the end of March. The customer milestone reflects Morf Media’s success in addressing the sector’s urgent need for rapid, scalable, cost-effective compliance training.

Demand for Compliance Training Exceeds Supply

According to Ginger Bell, SVP Morf Learning, more than 27,000 Nationwide Mortgage Licensing System & Registry (NMLS) registered companies are racing to meet training and implementation deadlines by August 1, 2015 but the industry has a severe shortage of training experts .Bell is engaged in a national tour to provide expertise on training requirements in a series called Train the Trainer.

CEO Eduardo Cervantes commented on the inbound enquiry from major financial institutions and other companies in highly regulated industries. “Large institutions like Bank of America, Fidelity National Title and Wells Fargo are calling on Morf Media to help them meet the urgent need for cost-effective compliance training,” said Cervantes. “Companies in the financial services industry and other highly regulated industries, like pharma, and retail, are telling us they need a scalable solution that makes it easier to satisfy ever changing regulatory requirements. Morf Learning is purpose built to help companies navigate the onslaught of regulatory change impacting their people, processes and technology.”

Morf Learning delivers a powerful, scalable Web-based compliance training and management platform, available online and for mobile devices. For trainers, Morf Learning offers built in authoring tools to enable rapid course-ware development and deployment—up to 16 times faster than traditional learning management systems. It also offers access to a large library of expert and certified industry content. Morf Learning offers robust and flexible reporting on individual and team learning mastery, proof of examination and more.

For trainees, Morf Learning is engaging, effective and fun. Its advanced technology platform integrates the latest principles of adaptive learning, such as interval or drip learning in a gamified framework designed with advisory from Yu-Kai Chou of Octalysis and Stanford University professor, Arthur Bienenstock. The patent pending Morf Learning adaptive technology and recommendation engine help engage and reinforce learning, concept mastery and remediation. As the first compliance platform to deliver optimized mini—courses in 3 minutes or less—Morf Learning personalizes playbooks for training and interaction.

“Hundreds of thousands of people in heavily regulated industries and in which safety is a vital concern can benefit from enterprise training done right,” added Cervantes. “Morf Learning is transforming enterprise compliance training into a better way for companies and their people to learn and perform at their best.”

Delivered as on a subscription model, Morf Learning is simple to purchase, deploy and scale. For information about Morf Learning or to try the pilot free, visit www.morfmedia.com.

 About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ provides a complete compliance training system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Media customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, real estate, and pharmaceutical sectors. Founded in 2013, Morf Media is headquartered in San Francisco, California.

For more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

 

Morf Media Inc. Appoints Heidi Wieland as Vice President of Marketing

Start Up Team for Morf Learning
Wieland Joins Start Up Team for Morf Learning

 

 San Francisco, Calif. Feb 18, 2015 – Morf Media, Inc., developer of Morf Learning™, today announced that Heidi Wieland, is joining its executive team as vice president of marketing, reporting to Morf Media Inc. founder and CEO, Eduardo Cervantes. Wieland will be responsible for driving the early-stage start-up company’s marketing strategy for Morf Learning™, the first complete, fully gamified compliance training cloud platform for mobiles.

Start up leader brings 15 years domain expertise 

Wieland is a  proven marketing leader with an extensive background at early stage start ups and Fortune 500 brands. Most recently, Wieland worked with successful start-ups including 3Scale, Mesagraph and DataPop to drive and achieve brand and investment goals. She led and managed detailed, high-level strategic projects, such as the launch of Citrix GoToMeeting and GoToWebinar, and Expertcity’s “GoTo” family of products. Earlier, Wieland built successful demand generation and partner marketing programs with AOL, HP and Apple Computer, Softbank and Thomson Publishing.

“As an established tech marketing pro and a strategist who gets things done, I am delighted to welcome Wieland to the team,” said Eduardo Cervantes, founder and CEO of Morf Media, Inc. “She brings the energy, creativity and deep B2B start up experience to accelerate customer processes, partner ecosystem and leadership marketing for Morf Learning. In this era of the mobile, digital workplace, where training and proof of performance excellence can be success factors for productivity, reputation and business growth, we look forward to having Wieland on board to help us get our message out to partners, customers and channels worldwide.”

“Start up Morf Media is in an unusually favorable position in a market where customer demand for effective training exceeds supply, customers are willing to pay for its pilot and its pilot offers a game change – literally – for digital compliance training on mobiles. The combination of these assets puts the company in a great position for the future. I’m excited to work with Eduardo, the team, our customers and partners to help transform enterprise training into a culture of enterprise learning with new ways, like Morf Learning, to empower people to perform at their best.”

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ transforms enterprise compliance training into a playbook for serious business. Morf Learning provides a complete compliance training system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Learning empowers trainers to rapidly develop, vet, deploy and manage courseware, policy training and proof of examination up to 16 times faster than with traditional learning management systems (LMS). Designed to support optimal learning, retention and remediation, Morf Learning digitally presents key learning concepts in 3 minute mini-lessons that level up upon concept mastery—all driven by a fully gamified training engine. As a secure, subscription-based service, Morf Learning is affordable, easy to purchase, requires no IT management and serves as a stand-alone system. It offers an API that enables fast integration and courseware development for LMS CRM, HRM and ERP and other platforms.

Morf Media customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, real estate, and pharmaceutical sectors. Morf Media is an early stage company with growing revenues and stable investors. The company’s gamification technology received Red Herring’s Top 100 award for innovation. Morf Media, Inc. was founded in 2013 and is headquartered in San Francisco, California.

For investor enquiries and more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

For more, please contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

Nation’s Top Lenders Partner with Morf Media Inc. Industry Compliance Expert to Train the Trainers on New CFPB Mandatory Disclosure Rules

Morf Media Executive Ginger Bell Delivers the Definitive Playbook to One Hundred Thirty Loan Originators in Portland on Game-Changing TILA-RESPA Rules

 San Francisco, Calif. Feb 11, 2015 – Morf Media, Inc., developer of Morf Learning™, today announced Ginger Bell, SVP of Learning at Morf Media, is initiating a nationwide series of Train the Trainer seminars on important new regulatory changes impacting the Mortgage Industry. The free seminars are organized by several of the nation’s top mortgage lenders to provide definitive education on the Consumer Financial Protection Bureau (CFPB) and its new disclosure rules to take effect this summer.

The first Train-the-Trainers seminar takes place today in Portland organized by Fidelity National Title Company of Oregon. One hundred thirty loan originators have already signed up with space still available. To find out more about Train the Trainer events, contact Ginger @morfmedia.com/.

Susan King, VP of Strategic Accounts at Fidelity National Title Company of Oregon commented on the importance of mobilizing enterprise compliance training now. “Providing training is critical given the implementation of the new TILA/RESPA integrated disclosure this summer,” said King. “Managing change, creating opportunities, working with leaders in quality service delivery and setting expectations, are what we are all about at Fidelity. This training helps loan originators help their clients to navigate the complexities of the new rule.”

 The Train-the-Trainers seminar provides a platform for loan originators to effectively educate their real-estate industry partners about CFPB, the new disclosure and important changes. “The details of the new integrated disclosure forms and the trickle-down impacts nearly everyone in the mortgage industry,” said Bell. “Leaders are partnering with us to train the trainers. We are making this change simpler with a step by step playbook for the TILA-RESPA rule so that lenders can train with confidence, get back to business and perform at the top of their game.”

Mortgage industry experts report the new CFPB disclosure rules are a game-changer and are driving lenders and their suppliers’ crazy. The rule pertains to the final settlement disclosure that is generally routine for lenders and title agents but the new rule adds responsibility to lenders to manage the exact timing and accuracy of the process. The rule also requires a change in the closing form which impacts business automation software and other systems.

“Morf Media has a mission to transform enterprise compliance training into a playbook for success with our industry partners,” said Morf Media CEO Eduardo Cervantes. “Our deep industry expertise delivers the technology and the content for compliance management that helps companies focus on building their business with confidence amidst a sea change.”

About Morf Media, Inc.

Morf Media, Inc., developer of Morf Learning,™ transforms enterprise compliance training into a playbook for serious business. Morf Learning provides a complete compliance training system via the cloud with built in authoring tools, gamification, smart analytics and reporting for fast, easy delivery to the mobile workforce anytime, anywhere. Morf Learning empowers trainers to rapidly develop, vet, deploy and manage courseware, policy training and proof of examination up to 16 times faster than with traditional learning management systems (LMS). Designed to support optimal learning, retention and remediation, Morf Learning digitally presents key learning concepts in 3 minute chunks that level up upon concept mastery—all driven by a fully gamified training engine. As a secure, subscription-based service, Morf Learning is affordable, easy to purchase, requires no IT management and serves as a stand-alone system. It offers an API that enables fast integration and courseware development for LMS CRM, HRM and ERP and other platforms.

Morf Media customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, real estate, and pharmaceutical sectors. Morf Media is an early stage company with growing revenues and stable investors. The company’s gamification technology received Red Herring’s Top 100 award for innovation. Morf Media, Inc. was founded in 2013 and is headquartered in San Francisco, California.

For investor enquiries and more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

For more, please contact:

Heidi Wieland

Vice President Marketing of Morf Media, Inc. USA

805-722-7413

Heidi@morfmedia.com

Morf Media Sees Growing Demand for First Mobile Cloud Platform for Mandatory Corporate Training

Ten of the Nation’s Top Mortgage Firms Sign Up for Morf Learning™ with Gamification from Morf Media, Inc. to Make Regulatory Training More Effective and Fun

 San Francisco, Calif. January 28, 2015: Morf Media, Inc., developer of Morf Learning, ™ the first mobile cloud platform for enterprise compliance training today announced strong momentum for its pilot for the mortgage and loan sector.

In the month of December 2014, alone, ten of the nation’s top mortgage firms signed up to test-drive Morf Learning, a gamified learning management application.

Feedback from these customers show that Morf Learning transforms the process of corporate training into a simpler, more effective and more enjoyable process for businesses, their partners and their employees.

Plaza Home Mortgage, a top wholesale lender and FirstFunding, a leading warehouse lender, are among those in pilot. They reported positive results. CEO of FirstFunding Jim Dunkerley said Morf Learning offered the company an engaging and measurable platform that provides shorter transition time through the regulatory compliance changes of the mortgage and lending industry. “Morf Learning is scalable, cost-effective and user friendly, and that means we can decrease our time spent on training and increase our time helping our partners increase their business,” added Dunkerley.

The Morf Learning pilot for the mortgage sector offers industry-specific courses on Fair Lending Laws, the new 2015 TILA/RESPA Integrated Disclosure rule, consumer complaint, advertising, loan compensation and other company and industry-tailored policy initiatives.

Demand for Training Accelerates as New Rules Take Effect

The demand for training in the mortgage sector is high. More than 25,000 mortgage firms must show proof of examination for the TILA/RESPA rule which will take effect on August 1, 2015. This rule is among many other ongoing regulatory measures issued by the Consumer Finance Protection Bureau (CFPB). According to mortgage sector training expert and SVP e-Learning at Morf Media, Ginger Bell commented that mortgage lenders know they need to show compliance or face costly penalties and more.

“As the American housing market continues to recover and the banking business gains firmer footing, the CFPB is sharpening its oversight,” said Bell. “TILA-RESPA,a consumer protection measure, is just one of the new mandates. One of the biggest misunderstandings is that this rule impacts only two documents–but with its 1,888 pages and 850 citations, a rule of this magnitude is considered a game-changer.”

Less than 20% Mortgage Firms Surveyed Have Learning System in Place

A recent survey conducted by the National Association of Mortgage Professionals (NAMB) and the Stratmor Group (1), shows that less than 20 percent of its respondents have a learning management system in place. Many of these firms are small and medium size (SMB) companies seeking an affordable, easy to implement solution while larger companies are seeking a better way to engage their employees and track return on investment with their ongoing education initiatives.

Morf Media CEO Eduardo Cervantes commented on the increasing demand for instant, convenient and cost-effective training capabilities beyond the firewall. “Businesses in the mortgage sector and across industry are keenly interested in pilots with Morf Learning for mandatory training anytime, anywhere,” said Cervantes. “Morf Learning is seeing accelerated demand because it transforms costly old school corporate training into an effective process, and according to our customers, a strong return-on-investment.”

Research from Harvard, Stanford and Enterprise Show Gamification Works

Based on research from Harvard, Stanford University, and 3D virtual gaming world lab, Morf Media AG, we designed Morf Learning to transform the effectiveness of corporate training, employee engagement and knowledge retention,” said Rudi Diezmann, CTO Morf Media, Inc. “Our pilot customers are delighted with Morf Learning which is proving to transform the dreaded regulatory training process into a game-like experience.”

With natural language processing and behavior profiling through artificial intelligence, Morf Learning smart data measures user activity, achievement, progress, remediation and manages proof of examination for regulatory audits and more.

Easy to customize content with a MS Word-like framework, courses with gamificiation can be added to the system in under thirty minutes. In comparison to traditional systems which require up to eight hours for new courseware programming, Morf Learning significantly cuts resource and implementation costs. The content is organized in a Learning Management System (LMS) compliant with Shareable Content Object Reference Model (SCORM) for e-learning platforms so Morf Learning can be used for comprehensive training or Morf Spot™ Training for highly discrete training needs.

Delivered as Software-as-a-Service (SaaS), Morf Learning is simple to purchase, deploy and scale. For information about Morf Learning or to try the pilot free, visit www.morfmedia.com.

NAMB and STRATMOR Survey conducted in November, 2014

About Morf Media, Inc.

Morf Media Inc., developer of Morf Learning,™ provides the first mobile cloud platform for enterprise training. Morf Learning turns mission-critical industry and regulatory corporate training into a mobile game-like experience. It’s proving to dramatically increase training engagement and knowledge retention. Morf Learning simplifies performance and proof of examination management. As a secure, subscription-based service for use on mobile devices and Web-connected PCs, Morf Learning is affordable, easy to purchase, deploy and manage as a stand-alone system or integrated with CRM systems like Salesforce, Zoho, Oracle CRM , HRM systems like Kronos or Sage and ERP systems like SAP, Oracle, QAD and Plex. Morf Learning is used for training on regulatory and policy issues, incidental training, on-boarding, performance and change management.

Morf Media, Inc. was founded in 2013 and is headquartered in San Francisco, California with offices in Palo Alto, San Jose and Santa Barbara.

Morf Media customers are Global 2000 companies running in complex or highly regulated environments, and include the finance, oil, mining and gas, and medical sectors. Morf Media is an early stage company with growing revenues and stable investors. The company’s gamification technology received Red Herring’s Top 100 award for innovation.

For investor enquires and more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

Plaza Home Mortgage, Inc. Selects Morf e-Learning to Transform Talent Development into Valuable Business Results

Sunnyvale, California (PRWEB) January 06, 2015

Morf Media, Inc., the premier developer of gamified enterprise training on mobile devices, today announced that Plaza Home Mortgage, Inc. has selected Morf e-Learning to improve the effectiveness of Plaza’s customer training and talent development initiatives. Morf e-Learning delivers a custom training experience for each trainee while managing alignment with company goals.

Fast Growing Financial Corporation Seeks Fast e-Learning ROI

Plaza Home Mortgage, Inc., a privately-owned, full-service lender serving mortgage brokers, mini-correspondents and correspondents, employs staff nationwide. Plaza is dedicated to building quality, long-term relationships to its customers by offering comprehensive programs and exceptional customer support. In line with its dedicated approach to industry service excellence, Plaza wanted to take its customer education programs to the next level with a cost-effective and scalable solution.

Robyn Manchas, National Training director at Plaza Home Mortgage, Inc. stated, “Our customers look to us for training on industry specifics. Traditional learning materials and webinars are not always the most effective way to train our customers on major regulatory changes such as the implementation of TILA/RESPA. But Morf e-Learning system offers our customers a completely new way to chunk up learning while having fun with its mobile game-like system. It helps us manage organizational goals by providing training our customers can take in their own time.”

Morf e-Learning is a Game Change

Morf e-Learning offers a game-like environment available on mobile devices or desktops for use anytime, anywhere. It is designed to deliver content that produces industry-specific real-work simulations. Morf e-Learning helps employees work on their unique problems that affect their business—from technical knowledge to soft skills.

Morf e-Learning uses its smart data engine to automatically simulate and customize specific scenarios based on employee responses to help employees master whatever business problem they need to resolve.

Manchas added, “The fact is enterprise training is valuable when it is used in real-work scenarios. Morf eLearning delivers an immersive mobile-game-like experience with real-work simulations and offers a fast way to track return on investment.”

Simple to Purchase as a Subscription, Simple to Deploy and Scale via the Cloud

The Morf Media patented e-Learning management platform features interactive learning environments that are scalable and based on engagement through game mechanics and game-theory elements. Delivered as software-as-a-service (SaaS), Morf e-Learning is simple to purchase, deploy and scale. It supports smart data to measure user activity, achievement, progress, remediation and more. The foundations of the technology platform are a game engine, natural language processing, and behavior profiling through artificial intelligence. The content is organized in a Learning Management System (LMS) compliant with Shareable Content Object Reference Model (SCORM) for e-learning platforms.

Companies cite that its benefits include overall improvement in engagement, increased knowledge retention rates, greater capacity for repetitive skill training, more robust assessment tools, and overall reduction in corporate training expense.

“Rapidly growing financial services corporations, like Plaza Home Mortgage, Inc., are among the industry leaders in solving business problems with talented people that deliver service, product and knowledge excellence to their customers,” said Eduardo Cervantes, CEO of Morf Media, Inc. “Morf e-Learning allows Plaza Home Mortgage to use a better way to train their customers to help them stay at the top of their game and play for serious business.”

About Plaza Home Mortgage, Inc. 
Plaza Home Mortgage, Inc. has earned a well-deserved reputation as an esteemed industry leader through both wholesale and correspondent lending production channels. Plaza has been in business since December 2000, and manages an extensive system of regional loan centers from its San Diego, California Corporate Headquarters. 
Plaza is a national wholesale and correspondent lender with regional loan centers across the country and is licensed to fund loans in most states. Plaza provides a variety of programs including Conventional, Jumbo, FHA, VA, USDA, 203(k) Streamline and Full, and Reverse mortgages.

About Morf Media, Inc. 
Morf Media Inc. is the premier developer of gamified enterprise training and e-Learning management on mobile devices and desktop computers. Morf e-Learning allows companies to level up, engage and motivate people to achieve industry specific role-based training aligned with individual, team and organizational goals. Now in pilot with leaders in the Mortgage Banking Supply Chain, Morf e-Learning turns mission critical industry and regulatory corporate training into a mobile-game like experience. The software-as-a-service (SaaS) cloud platform offers a cost-effective way to deliver training on regulatory and policy issues, incidental training, on-boarding, performance and change management for busy professionals on the go. 
Morf Media, Inc. was founded in 2013 and is headquartered in Sunnyvale, California with offices in San Francisco. It is wholly owned and funded by Morf Media AG, Switzerland.

Morf Media Inc. customers are Global 2000 companies in the hospitality, financial services, and travel segments. Morf Media is an early stage company with nearly $1 million in generated revenue and $7 million in investment capital received to date. The company’s gamification technology received Red Herring’s Top 100 award for innovation.

For investor enquires and more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

FirstFunding Trains its Lenders on Morf Media e-Learning System to Help Them Increase their Share of the Industry’s 2015 Reforecast of $1.2 Trillion in Origination Volume

Lower Mortgage Rates Expected to Ring in New Year at $50 Billion More in Projections of Refi Originations – Morf Media Helps FirstFunding Play to Win

Sunnyvale, Calif. December 16, 2014, Morf Media Inc.,the premier developer of gamified enterprise e-Learning in the cloud (GILS ™), today announced that FirstFunding has selected the Morf Media e-Learning system to help them train their correspondent lenders to perform at their best in 2015. FirstFunding is adopting Morf Media GILS on mobile devices to train their lenders to meet key regulatory requirements such as TILA/RESPA and to optimize their playbooks for strong growth in the coming year—a year reforecast by the Mortgage Banking Association (MBA) to yield the mortgage origination industry a play for serious upside–to the tune of $50 billion.

FirstFunding Helps its Lenders Make the Play for Serious Business with Morf Media

Jim Dunkerley, CEO of FirstFunding, a nationwide, privately held non-depository financial services company, stated that when he saw Morf Media GILs demoed at the New England Mortgage Bankers Conference this year, he recognized he’d found a better way to accelerate his vision to increase business in 2015 and beyond. In the coming year, Dunkerley sees an optimistic trend — the industry poised for solid growth, and according to the MBA, 2014 projections are up from $1 trillion. The MBA revised its 2013 origination result up to $1.85 trillion from $1.76 trillion after looking at the Home Mortgage Disclosure Act data. Dunkerley plans to utilize Morf Media GILS to help his lenders and partners learn how to increase their business potential, meet regulatory requirements and achieve their goals using state of the art technology and information packaged as an app with a mobile game-like experience.

Dunkerley stated: “Planning, forecasting, and pivoting to meet rapid industry changes are a given  in the mortgage origination industry. That is why we at FirstFunding are so excited to work with Morf Media Inc.’s GILS solution to help us implement cost-effective programs for customized training that produce strong ROI every time it’s used or I should say, played. Morf Media has created a way to make it fun for our customers and partners to train, compete while they learn. They can gain education on the go while raising the bar on critical industry knowledge. We envision the engagement of the user with a monitoring and measuring system that helps us adjust training to boost performance for any individual and correspondingly reduce certain risks. Morf Media’s product helps us deliver a customized playbook to our customers and business partners that we believe will contribute to a higher quality of transactional business.”

Morf Media Gamified e-Learning Management SaaS (GILS) for Enterprise Training

The Morf Media patented GILS platform features 2D interactive learning environments that are scalable and based on engagement through game mechanics and game-theory elements. Delivered as software-as-a-service (SaaS), Morf Media GILS is a web-based and mobile platform for learning. It supports smart data to measure return on investment (ROI) and employee progress. The foundations of the technology platform are a 2D game engine, natural language processing, and behavior profiling through artificial intelligence. The content is organized in a Learning Management System (LMS) compliant with Shareable Content Object Reference Model (SCORM) for e-learning platforms. Companies like FirstFunding cite that its benefits include overall improvement in employee engagement, increased knowledge retention rates, greater capacity for repetitive skill training, more robust assessment tools, and overall reduction in corporate training expense.

Morf Media GILS Digitally Engages People to Achieve Their Goals

“Morf Media is transforming enterprise training and e-Learning, a $292 Billion opportunity, to digitally engage and motivate people to achieve their goals,” said Eduardo Cervantes, CEO of Morf Media, Inc. “Our customers, like FirstFunding, are among the top leaders in the mortgage supply chain to put a priority on education and make training fun while delivering a cost-effective platform that can synch with our CRM, ERP and HR strategic systems and initiatives.”

For investor enquires and more information about Morf Media, please visit: http://www.morfmedia.com.

For investor enquires and more information about Morf Media, please visit: http://www.morfmedia.com.

For crowdfunding information about Morf Media, please visit Angel List, Gust or Equitynet.

About FirstFunding

FirstFunding is a national, privately held non-depository financial services company offering warehouse lines of credit to mini-correspondent and correspondent lenders, community banks and credit unions and a funding partner for mortgage investors and warehouse lenders serving the mini-corr and correspondent channel.

About Morf Media, Inc.
Morf Media Inc. is leveling up enterprise training and e-Learning management for companies with its Gamified Intelligent eLearning System® (GILS®). Morf Media GILS is distinguished by its digital engagement model, its measurement and data feedback system, and its game-like environment that helps motivate employees to play to achieve their training goals, refresh and retain their learning and meet regulatory requirements. Morf Media GILS offers an easy-to-update content and measurement platform, designed with work-based simulations, game-theory and game elements from the world-renowned Yu-Kai Chou Octalysis gamification framework. Customers and partners across the financial services and mortgage supply chain are using the browser-based cloud GILS platform from Morf Media to train their employees to be at the top of their game and play for serious business.

Morf Media GILS Morf Media, Inc. USA was founded in 2013 and is headquartered in Palo Alto, California with offices in San Francisco. It is wholly owned and funded by Morf Media AG, Switzerland.

Morf Media Inc. Appoints EnterpriseTraining Expert Ginger Bell to its Executive Team to Meet Demand for its Gamified Intelligent e-Learning System

gbBell to Develop and Manage Morf Media GILS Pilot for the Mortgage Supply Chain Industry

SUNNYVALE, Calif. December 9, 2014 Morf Media Inc., the premier developer of gamified intelligent e-learning systems® (GILS ®), today announced that it has appointed financial services subject expert Ginger Bell as its SVP of e-Learning effective immediately. Morf Media is expanding its team to meet customer and partner demand for its GILS platform on mobile devices for the financial services industry and mortgage supply chain.

CEO of Morf Media Eduardo Cervantes commented: “We’re delighted to welcome Ginger Bell to the Morf Media team to meet the accelerating demand for Morf Media’s gamified intelligent e-Learning system. She brings the industry experience and valuable financial services content expertise to build and execute the right programs to meet our business and customer – focused goals.”

Morf Media Invests in e-Learning Expertise for the Mortgage Supply Chain

Bell will be responsible for building industry-specific compliance education for Morf Media‘s financial services customers and partners. She joins Morf Media’s executive team with CEO Eduardo Cervantes, SVP of Business Development Roy Hanif and chief product officer, Rudi Diezmann to align industry knowledge with enterprise customer requirements.

Bell commented that this is an exciting time to join the Morf Media team. “Education is more critical than ever given the implementation of the new TILA/RESPA integrated disclosure in 2015. To start, the Morf Media GILS pilot program will focus on content related to Fair Lending Laws, and based on what we learn from our customers, we’ll move forward with comprehensive content and best practices on the GILS platform. It’s a great time to engage with Morf Media, our customers and partners to develop a next-generation cloud platform that helps companies and employees to perform at the top of their game.”

As an author of the best-seller “Cracking the Success Code,” Bell has also designed, developed and led the creation of several national training programs. A previous Dale Carnegie training consultant, Bell is a performance facilitator and trainer for the Nationwide Mortgage Licensing System and Registry (NMLS) and California Bureau of Real Estate (CalBRE).

“Morf Media is building a world class team with deep industry expertise to take corporate e-Learning and digital training innovation to the next level,” added Cervantes. “We’re expanding to accelerate our goals and help our customers digitally engage their talent, remove achievement barriers and level up their professionalism with training anywhere, anytime.”

For more information about Morf Media, please visit: http://www.morfmedia.com.

About Morf Media, Inc.
Morf Media Inc. is leveling up enterprise training and e-Learning management for companies with its Gamified Intelligent eLearning System® (GILS®). Morf Media GILS is distinguished by its digital engagement model, its measurement and data feedback system, and its game-like environment that motivates employees to play to achieve their training goals, refresh and retain their learning and meet regulatory requirements. Morf Media GILS offers an easy-to-update content and measurement platform, designed with work-based simulations, game-theory and game elements from the world-renowned Yu-Kai Chou Octalysis gamification framework. Customers and partners across the financial services and mortgage supply chain are using the browser-based cloud GILS platform from Morf Media to train their employees to be at the top of their game and play for serious business.

Morf Media GILS Morf Media, Inc. was founded in 2013 and is headquartered in Sunnyvale, California with offices in San Francisco. It is wholly owned and funded by Morf Media AG, Switzerland.

Fidelity National Title Pilots Morf Media Gamified Intelligent e-Learning System on Mobile Devices to Level Up Training for 2015 Regulations

Morf Media, Inc. provides Mortgage Bankers with a means to quickly develop, change and provide training to their mobile employee and client base. Critical now given the implementation of the new TILA/RESPA integrated disclosure 2015.

SUNNYVALE, Calif. (PRWEB) November 24, 2014 Morf Media Inc., USA, the premier developer of gamified intelligent e-learning systems® (GILS ®), today announced that Fidelity National Title and other top financial services firms are leveling up their professional education programs in a new pilot program with Morf Media. Tapping into what makes games so alluring (a shared sense of purpose, challenge and reward) the new Morf Media e-learning app delivers enterprise training that can be played as a mobile game—for serious business.

“Educating the real estate and lending industry has always been a primary focus at Fidelity National Title,” stated Susan King, Fidelity VP of Strategic Accounts, Western Region. “However providing that education for a mobile and busy workforce is often a challenge. The Morf Media e-Learning Pilot program is exciting because it offers a new method to deliver training in a fun, engaging, and interactive way. And Morf Media provides us with a means to quickly develop, change, and provide training to a mobile client base. This is critical now, given the implementation of the new TILA/RESPA integrated disclosure next year. Managing change, creating opportunities, and setting expectations is what we are all about. All of this will be easier with the technology that Morf Media is developing to help us educate for the future.”

Enterprise Gamification Projected to Grow to $2.8 Billion by 2016
Morf Media is a leader in the rapidly growing enterprise gamification industry valued at more than $100 million today with projections to grow to $2.8 billion by 2016. The company has developed its gamified intelligent e-learning system with game mechanics and game-theory elements based on world-renowned Yu-Kai Chou
Octalysis gamification framework. The Morf Media GILS platform makes it easy for financial services companies to use pre-loaded content or easily upload custom content with gamification elements from any Word document. Morf Media GILS offers in-depth data analysis tools and measurement reporting to help companies and their professionals meet supervision and examination requirements. Morf Media GILS supports all major browsers on PC, Mac, and tablets including iOS and Android.

Be at the Top of the Game While Protecting Consumers
Morf Media CEO Eduardo Cervantes commented on the company’s focus, “The Morf Media platform is designed to help companies achieve higher levels of employee engagement, change behaviors and stimulate innovation. We focused on the financial services industry because of their need to address ever-changing regulatory compliance requirements. The pilot shows how easy and compelling it is for their professionals to learn, track progress, and analyze their ‘next play.’”

Financial services e-learning expert Ginger Bell noted that banking, real estate, and mortgage industry professionals want and need a better way to learn and be in compliance. “The industry is in dire need of a better e-learning system. The Consumer Financial Protection Bureau (CFPB) outlines in its Supervision and Examination Manual that requirements for compliance with Federal consumer financial laws be incorporated into training for all employees.”

Bell continued: “Combine this challenge of on-going compliance training with the fact that the median age for mortgage originators in the U.S. today is over 50. Generation Y workers are deterred from entering a lucrative profession often by the fear of the consequences of not knowing regulatory mandates. Morf Media is offering a way for financial service companies to change that view and attract the next generation workforce.”

Morf Media is actively seeking additional companies to join in the Morf Media GILS pilot. For information about joining the pilot program, please contact Ginger Bell:
Ginger(at)morfmedia(dot)com or call 503-318-6152.

For more information about Morf Media, please visit: http://www.morfmedia.com.

About Morf Media, Inc.
Morf Media Inc. is leveling up enterprise training and regulatory certifications for the financial services industry with its new mobile Gamified Intelligent eLearning System® (GILS®). Morgage Bankers like Fidelity National Financial,FirstFunding, LeaderOne Financial Corporation, American Pacific Mortgage and Primary Residential Mortgage, Inc., are piloting GILS with Morf Media to provide a better way for their professionals to meet ongoing and ever changing federal regulatory and compliance requirements. Delivering an easy-to-update content and measurement platform, designed with world-renowned Yu-Kai Chou Octalysis gamification framework, Morf Media delivers the elements of a compelling learning experience. Using Morf Media, financial services professionals ace training requirements, speed certifications, measure progress and play for serious business.

Morf Media, Inc. USA was founded in 2013 and is headquartered in Sunnyvale, California with offices in San Francisco. It is wholly owned and funded by Morf Media AG, Switzerland.

About Fidelity National Financial Group
Fidelity National Title Group and its parent Fidelity National Financial Inc. constitute the nation’s largest title insurance company that collectively issues more title insurance policies than any other title company in the United States. In the Tri-County Metropolitan area, the company has nine branch locations and maintains a local market leadership position.